A data profile of the people who buy, follow and care about Nature in Belgium — modelled from more than twelve digital signal sources. Nature has an estimated audience of 4,212,830 people in Belgium.
The average Nature fan in Belgium is 45.9 years old, more female, and lives primarily in Flemish Brabant.
The audience is concentrated in Flemish Brabant, Hainaut, East Flanders.
Top brand affinities include Hotels, Do it yourself (DIY), Vacations, with strongest over-indexing on Hotels (1.54× the country average).
Demographically, the Nature audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Nature fan in Belgium is more female, around 45.9 years old, with strong Sustainability tendencies and a notable affinity for Hotels.
The key figures that characterise the Nature profile in Belgium.
56.9% are female, 43.1% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 45.9 |
| Estimated audience size | 4,212,830 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Nature audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 5.1% |
| Brazil | 4.7% |
Where the Nature audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Flemish Brabant | ~500K | 1.46× | |
| 02 | Brussels | ~400K | 1.37× | |
| 03 | Hainaut | ~400K | 0.99× | |
| 04 | Liege | ~400K | 0.99× | |
| 05 | Province of Namur | ~200K | 0.98× | |
| 06 | East Flanders | ~400K | 0.96× | |
| 07 | Walloon Brabant | ~100K | 0.92× | |
| 08 | Luxembourg | ~100K | 0.91× | |
| 09 | Antwerp | ~400K | 0.87× | |
| 10 | West Flanders | ~300K | 0.83× | |
| 11 | Limburg | ~200K | 0.78× |
The strongest cross-interests of the Nature audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Beaches | Travel & Leisure | 1.73× | ||
| 02 | Adventure travel | Travel & Leisure | 1.65× | ||
| 03 | Birds | Pets & Animals | 1.63× | ||
| 04 | Outdoor enthusiast | Sports | 1.61× | ||
| 05 | Charity and causes | Business & Career | 1.60× | ||
| 06 | Vacations | Travel & Leisure | 1.59× | ||
| 07 | Walking | Sports | 1.59× | ||
| 08 | Park | Travel & Leisure | 1.58× | ||
| 09 | Bicycle touring | Sports | 1.58× | ||
| 10 | Volunteering | Politics & Society | 1.57× | ||
| 11 | Hotels | Travel & Leisure | 1.54× | ||
| 12 | Politics | Politics & Society | 1.53× | ||
| 13 | Camping | Travel & Leisure | 1.53× | ||
| 14 | Agriculture | Business & Career | 1.53× | ||
| 15 | MSN | News | 1.53× | ||
| 16 | RTBF | Movies & TV | 1.52× | ||
| 17 | Zoo | Kids & Family | 1.52× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 1.51× | ||
| 19 | Animal welfare | Politics & Society | 1.51× | ||
| 20 | SUVs | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.13× | |
| Urban Lifestyle | OPEN | 1.07× | |
| Social Media Usage | JOY | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.52× | |
| Travelling | THRILL | 0.77× | |
| Early Adopter Mentality | POWER | 0.77× |
Nature has an estimated audience of 4,212,830 people in Belgium, concentrated in Flemish Brabant and Hainaut.
56.9% of Nature fans are female, 43.1% are male, with an average age of 45.9 years.
Nature fans show strongest brand affinity for Hotels (1.54×), Do it yourself (DIY) (1.51×), and Vacations (1.59×) over the country average.
Nature fans in Belgium are most concentrated in Flemish Brabant (reach ~500K), Hainaut (reach ~400K), and East Flanders (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Nature itself, the audience over-indexes on Do it yourself (DIY) (1.51×), Vacations (1.59×), Beaches (1.73×), and Politics (1.53×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Nature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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