A data profile of the people who buy, follow and care about Park in Belgium — modelled from more than twelve digital signal sources. Park has an estimated audience of 1,285,490 people in Belgium.
The average Park fan in Belgium is 46.0 years old, more female, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Antwerp, West Flanders.
Top brand affinities include Brico, Nature, Luxembourg, with strongest over-indexing on Brico (1.51× the country average).
Demographically, the Park audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Individualism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Park fan in Belgium is more female, around 46.0 years old, with strong Individualism tendencies and a notable affinity for Brico.
The key figures that characterise the Park profile in Belgium.
60.1% are female, 39.9% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 46.0 |
| Estimated audience size | 1,285,490 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Park audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 19.3% |
| Japan | 11.0% |
| China | 10.3% |
Where the Park audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Luxembourg | ~70K | 2.01× | |
| 02 | West Flanders | ~100K | 1.26× | |
| 03 | Limburg | ~70K | 1.22× | |
| 04 | East Flanders | ~200K | 1.19× | |
| 05 | Antwerp | ~200K | 1.18× | |
| 06 | Flemish Brabant | ~100K | 1.02× | |
| 07 | Province of Namur | ~50K | 0.80× | |
| 08 | Liege | ~80K | 0.75× | |
| 09 | Brussels | ~60K | 0.70× | |
| 10 | Walloon Brabant | ~20K | 0.51× | |
| 11 | Hainaut | ~60K | 0.44× |
The strongest cross-interests of the Park audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Perspiration | Health | 3.40× | ||
| 02 | Habitat | Shopping | 2.27× | ||
| 03 | Garden furniture | Home & Garden | 1.98× | ||
| 04 | Lodging | Travel & Leisure | 1.88× | ||
| 05 | Hat | Fashion & Accessoires | 1.74× | ||
| 06 | Deal of the day | Shopping | 1.72× | ||
| 07 | Pizza | Food & Beverages | 1.63× | ||
| 08 | Bracelet | Fashion & Accessoires | 1.63× | ||
| 09 | Fnac | Shopping | 1.62× | ||
| 10 | Luxembourg | Travel & Leisure | 1.59× | ||
| 11 | Zoo | Kids & Family | 1.59× | ||
| 12 | Nature | Home & Garden | 1.58× | ||
| 13 | Weddings | Kids & Family | 1.56× | ||
| 14 | Recreation | Travel & Leisure | 1.55× | ||
| 15 | Desserts | Food & Beverages | 1.55× | ||
| 16 | Dinner | Food & Beverages | 1.54× | ||
| 17 | Innovation | Business & Career | 1.53× | ||
| 18 | Milk | Food & Beverages | 1.53× | ||
| 19 | Brico | Home & Garden | 1.51× | ||
| 20 | Psychology | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.54× | |
| Community Orientation | OPEN | 1.33× | |
| Patriotism | CONSERVATISM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.90× | |
| Social Media Usage | JOY | 0.90× | |
| Healthy Lifestyle | BALANCE | 0.91× |
Park has an estimated audience of 1,285,490 people in Belgium, concentrated in East Flanders and Antwerp.
60.1% of Park fans are female, 39.9% are male, with an average age of 46.0 years.
Park fans show strongest brand affinity for Brico (1.51×), Nature (1.58×), and Luxembourg (1.59×) over the country average.
Park fans in Belgium are most concentrated in East Flanders (reach ~200K), Antwerp (reach ~200K), and West Flanders (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Park itself, the audience over-indexes on Nature (1.58×), Luxembourg (1.59×), Recreation (1.55×), and Psychology (1.51×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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