A data profile of the people who buy, follow and care about Park in Italy — modelled from more than twelve digital signal sources. Park has an estimated audience of 5,867,517 people in Italy.
Park has an estimated audience of 5,867,517 people in Italy. 57.8% are female, 42.2% are male, average age 45.5. Top brand affinities: Wikipedia, Zoo, Habitat, Korean cuisine, Nonprofit organization.
Top brand affinities include Wikipedia, Zoo, Habitat, with strongest over-indexing on Wikipedia (3.25× the country average).
Demographically, the Park audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Individualism, Convenience Orientation.
The typical Park fan in Italy is more female, around 45.5 years old, with strong Individualism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Park profile in Italy.
57.8% are female, 42.2% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 45.5 |
| Estimated audience size | 5,867,517 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 24% | |
| 40-49 | 25% | |
| 50+ | 33% |
of the worldwide Park audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.3% |
| Japan | 11.0% |
| China | 10.3% |
The strongest cross-interests of the Park audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Habitat | Shopping | 5.76× | ||
| 02 | Zoo | Kids & Family | 3.88× | ||
| 03 | Individualism | Politics & Society | 3.69× | ||
| 04 | Mineral water | Food & Beverages | 3.54× | ||
| 05 | Korean cuisine | Food & Beverages | 3.53× | ||
| 06 | Traditional medicine | Health | 3.26× | ||
| 07 | Wikipedia | Internet & Social Media | 3.25× | ||
| 08 | Baking powder | Food & Beverages | 3.08× | ||
| 09 | Rail transport | Travel & Leisure | 2.67× | ||
| 10 | Nonprofit organization | Politics & Society | 2.03× | ||
| 11 | Modern architecture | Arts & Culture | 1.93× | ||
| 12 | Genetics | Kids & Family | 1.75× | ||
| 13 | Slovenia | Travel & Leisure | 1.72× | ||
| 14 | TicketOne | Travel & Leisure | 1.62× | ||
| 15 | Wine tasting | Food & Beverages | 1.62× | ||
| 16 | Volunteering | Politics & Society | 1.60× | ||
| 17 | Innovation | Business & Career | 1.60× | ||
| 18 | Singer-songwriter | Music & Radio | 1.57× | ||
| 19 | Instant messaging | Internet & Social Media | 1.54× | ||
| 20 | Milk | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.72× | |
| Convenience Orientation | PREMIUM | 1.58× | |
| Community Orientation | OPEN | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.81× | |
| Patriotism | CONSERVATISM | 0.82× | |
| Social Media Usage | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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