A data profile of the people who buy, follow and care about Park in Spain — modelled from more than twelve digital signal sources. Park has an estimated audience of 2,319,338 people in Spain.
Park has an estimated audience of 2,319,338 people in Spain. 60.4% are female, 39.6% are male, average age 46.1. Top brand affinities: Iberia (airline), WhatsApp, Refrigerator, Volunteering, Aldi.
Top brand affinities include Iberia (airline), WhatsApp, Refrigerator, with strongest over-indexing on Iberia (airline) (2.05× the country average).
Demographically, the Park audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Individualism, Community Orientation.
The typical Park fan in Spain is more female, around 46.1 years old, with strong Individualism tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Park profile in Spain.
60.4% are female, 39.6% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 46.1 |
| Estimated audience size | 2,319,338 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 13% | |
| 30-39 | 23% | |
| 40-49 | 27% | |
| 50+ | 33% |
of the worldwide Park audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.3% |
| Japan | 11.0% |
| China | 10.3% |
The strongest cross-interests of the Park audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Floral design | Home & Garden | 5.23× | ||
| 02 | Satire | Literature | 3.93× | ||
| 03 | Rayo Vallecano | Travel & Leisure | 3.42× | ||
| 04 | Refrigerator | Home & Garden | 3.40× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 3.32× | ||
| 06 | Volunteering | Politics & Society | 2.96× | ||
| 07 | Internet & Social Media | 2.17× | |||
| 08 | Mango | Shopping | 2.09× | ||
| 09 | Iberia (airline) | Travel & Leisure | 2.05× | ||
| 10 | Travel website | Travel & Leisure | 2.05× | ||
| 11 | Genetics | Kids & Family | 2.00× | ||
| 12 | Real property | Home & Garden | 2.00× | ||
| 13 | Distilled beverage | Food & Beverages | 1.94× | ||
| 14 | TripAdvisor | Travel & Leisure | 1.91× | ||
| 15 | Nonprofit organization | Politics & Society | 1.90× | ||
| 16 | Aldi | Shopping | 1.88× | ||
| 17 | Caixabank | Business & Career | 1.63× | ||
| 18 | IBEX 35 | Business & Career | 1.62× | ||
| 19 | Take-out | Food & Beverages | 1.58× | ||
| 20 | Loterías y Apuestas del Estado | Games | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.81× | |
| Community Orientation | OPEN | 1.66× | |
| Travelling | THRILL | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.81× | |
| Luxury Orientation | PREMIUM | 0.90× | |
| Creativity | OPEN | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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