Park Audience in Germany
Park has an estimated audience of 2,849,868 people in Germany. 57.9% are female, 42.1% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Gil Ofarim, Goes, Home Office, Saving.
The average Park fan in Germany is 41.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Gil Ofarim, Goes, with strongest over-indexing on Rossmann (1.77× the country average). Demographically, the Park audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Design Affinity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Park fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 41.0 |
| Estimated audience size | 2,849,868 |
Audience persona
The typical Park fan in Germany is more female, around 41.0 years old, with strong Design Affinity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 660,712 | 1.06× |
| Bayern | 520,463 | 1.14× |
| Baden-Württemberg | 420,351 | 1.08× |
| Niedersachsen | 304,177 | 1.1× |
| Hessen | 208,379 | 0.96× |
| Rheinland-Pfalz | 186,557 | 1.31× |
| Sachsen | 115,217 | 0.82× |
| Berlin | 114,485 | 0.9× |
| Schleswig-Holstein | 103,675 | 1.01× |
| Brandenburg | 93,164 | 1.05× |
| Thüringen | 74,054 | 1.02× |
| Sachsen-Anhalt | 72,452 | 0.98× |
| Mecklenburg-Vorpommern | 64,189 | 1.18× |
| Hamburg | 50,692 | 0.79× |
| Saarland | 29,120 | 0.83× |
| Bremen | 18,729 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.77× | Shopping |
| Gil Ofarim | 2.19× | Music & Radio |
| Goes | 1.54× | Travel & Leisure |
| Home Office | 1.6× | Business & Career |
| Saving | 1.78× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 1.84× | Cars & Mobility |
| Time (magazine) | 1.77× | News |
| Jack White | 1.62× | Movies & TV |
| Esra Erol | 4.34× | Movies & TV |
| Home Delivery | 2.13× | Food & Beverages |
| Este, Veneto | 1.78× | Travel & Leisure |
| Corfu (regional unit) | 2.11× | Travel & Leisure |
| Hatten | 3.4× | Travel & Leisure |
| Nutritional yeast | 3.61× | Food & Beverages |
| Sixx | 1.67× | Movies & TV |
| Eco Friendly Living | 1.83× | Home & Garden |
| Volvo V60 | 2.23× | Cars & Mobility |
| Vijesti.ba | 1.97× | News |
| Free University of Berlin | 1.62× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.45 |
| Convenience Orientation | PREMIUM | 1.43 |
| DIY Mentality | THRILL | 1.42 |
| Pet Ownership | JOY | 1.27 |
| Healthy Lifestyle | BALANCE | 1.23 |
| Indulgence | JOY | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Japan | 11.1% |
| China | 10.4% |
See Park audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Park have in Germany?
Park has an estimated audience of 2,849,868 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Park fans?
57.9% of Park fans are female, 42.1% are male, with an average age of 41.0 years.
Which brands do Park fans like most?
Park fans show strongest brand affinity for Rossmann (1.77×), Gil Ofarim (2.19×), and Goes (1.54×) over the country average.
Where do Park fans live in Germany?
Park fans in Germany are most concentrated in Nordrhein-Westfalen (reach 660,712), Bayern (reach 520,463), and Baden-Württemberg (reach 420,351). These three regions account for the largest share of the active audience.
What other brands do Park fans also like?
Beyond Park itself, the audience over-indexes on Gil Ofarim (2.19×), Goes (1.54×), Home Office (1.6×), and Saving (1.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.