Park Audience in Germany
A data profile of the people who buy, follow and care about Park in Germany — modelled from more than twelve digital signal sources. Park has an estimated audience of 2,849,868 people in Germany.
The average Park fan in Germany is 41.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Nature, Müller (company), Family, with strongest over-indexing on Nature (2.32× the country average).
Demographically, the Park audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Quality Awareness, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Park fan in Germany is more female, around 41.0 years old, with strong Quality Awareness tendencies and a notable affinity for Nature.
At a glance
The key figures that characterise the Park profile in Germany.
Search interest · 12-month trend
Demographics of Park fans
57.9% are female, 42.1% are male, average age 41.0.
Gender split
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 41.0 |
| Estimated audience size | 2,849,868 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 21% |
Worldwide distribution
of the worldwide Park audience comes from Germany.
| Country | Share |
|---|---|
| United States | 19.3% |
| Japan | 11.0% |
| China | 10.3% |
Geography
Where the Park audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rheinland-Pfalz | ~200K | 1.33× | |
| 02 | Mecklenburg-Vorpommern | ~70K | 1.21× | |
| 03 | Bayern | ~500K | 1.12× | |
| 04 | Niedersachsen | ~300K | 1.08× | |
| 05 | Nordrhein-Westfalen | ~600K | 1.04× | |
| 06 | Baden-Württemberg | ~400K | 1.04× | |
| 07 | Brandenburg | ~90K | 1.02× | |
| 08 | Thüringen | ~70K | 1.01× | |
| 09 | Schleswig-Holstein | ~100K | 0.99× | |
| 10 | Sachsen-Anhalt | ~70K | 0.99× | |
| 11 | Hessen | ~200K | 0.93× | |
| 12 | Berlin | ~100K | 0.93× | |
| 13 | Saarland | ~30K | 0.87× | |
| 14 | Bremen | ~20K | 0.83× | |
| 15 | Sachsen | ~100K | 0.82× | |
| 16 | Hamburg | ~50K | 0.79× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Park audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Long jump | Sports | 9.88× | ||
| 02 | Granit Xhaka | Sports | 8.58× | ||
| 03 | Zoo | Kids & Family | 3.95× | ||
| 04 | Non-alcoholic beverage | Food & Beverages | 3.88× | ||
| 05 | Nordsee | Food & Beverages | 3.14× | ||
| 06 | Garden furniture | Home & Garden | 3.11× | ||
| 07 | Garden centre | Home & Garden | 2.73× | ||
| 08 | Lodging | Travel & Leisure | 2.49× | ||
| 09 | Biology | Health | 2.44× | ||
| 10 | Nature | Home & Garden | 2.32× | ||
| 11 | Vacations | Travel & Leisure | 2.25× | ||
| 12 | Müller (company) | Food & Beverages | 2.16× | ||
| 13 | Hairstyle | Beauty & Wellness | 2.10× | ||
| 14 | Happiness | Health | 1.82× | ||
| 15 | Family | Kids & Family | 1.79× | ||
| 16 | German language | Politics & Society | 1.64× | ||
| 17 | Deichmann | Shopping | 1.63× | ||
| 18 | Obi (store) | Shopping | 1.56× | ||
| 19 | Kitchen | Home & Garden | 1.54× | ||
| 20 | Google Maps | Internet & Social Media | 1.50× |
Personality of the Park audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.59× | |
| Community Orientation | OPEN | 1.46× | |
| Convenience Orientation | PREMIUM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.80× | |
| Sports Activity | POWER | 0.83× | |
| Sustainability | BALANCE | 0.86× |
Frequently asked questions
How many fans does Park have in Germany?
Park has an estimated audience of 2,849,868 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Park fans?
57.9% of Park fans are female, 42.1% are male, with an average age of 41.0 years.
Which brands do Park fans like most?
Park fans show strongest brand affinity for Nature (2.32×), Müller (company) (2.16×), and Family (1.79×) over the country average.
Where do Park fans live in Germany?
Park fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do Park fans also like?
Beyond Park itself, the audience over-indexes on Müller (company) (2.16×), Family (1.79×), Zoo (3.95×), and Vacations (2.25×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Park audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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