A data profile of the people who buy, follow and care about Park in United Kingdom — modelled from more than twelve digital signal sources. Park has an estimated audience of 7,886,425 people in United Kingdom.
The average Park fan in United Kingdom is 47.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Mobile home, Hobby, Refrigerator, with strongest over-indexing on Mobile home (3.21× the country average).
Demographically, the Park audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Park fan in United Kingdom is more female, around 47.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Mobile home.
The key figures that characterise the Park profile in United Kingdom.
66.4% are female, 33.6% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 47.6 |
| Estimated audience size | 7,886,425 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 41% |
of the worldwide Park audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.3% |
| Japan | 11.0% |
| China | 10.3% |
Where the Park audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~500K | 1.41× | |
| 02 | Yorkshire and the Humber | ~800K | 1.33× | |
| 03 | Scotland | ~900K | 1.25× | |
| 04 | Wales | ~500K | 1.19× | |
| 05 | South East | ~1M | 1.02× | |
| 06 | East of England | ~700K | 1.02× | |
| 07 | Northern Ireland | ~200K | 0.99× | |
| 08 | North East | ~300K | 0.95× | |
| 09 | East Midlands | ~500K | 0.88× | |
| 10 | South West | ~500K | 0.81× | |
| 11 | North West | ~500K | 0.59× | |
| 12 | England | ~4M | 0.57× |
The strongest cross-interests of the Park audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | National park | Travel & Leisure | 3.53× | ||
| 02 | Mobile home | Cars & Mobility | 3.21× | ||
| 03 | Hot tub | Home & Garden | 2.89× | ||
| 04 | Motorhome | Cars & Mobility | 2.80× | ||
| 05 | Adoption | Kids & Family | 2.78× | ||
| 06 | Fish and chips | Food & Beverages | 2.71× | ||
| 07 | Refrigerator | Home & Garden | 2.59× | ||
| 08 | Zoo | Kids & Family | 2.27× | ||
| 09 | Wikipedia | Internet & Social Media | 2.22× | ||
| 10 | Esso | Cars & Mobility | 2.21× | ||
| 11 | Garden centre | Home & Garden | 2.15× | ||
| 12 | Volunteering | Politics & Society | 2.12× | ||
| 13 | Hobby | Home & Garden | 2.02× | ||
| 14 | Distilled beverage | Food & Beverages | 1.72× | ||
| 15 | Aldi | Shopping | 1.69× | ||
| 16 | Internet & Social Media | 1.69× | |||
| 17 | William Hill (bookmaker) | Games | 1.66× | ||
| 18 | Vegetable | Food & Beverages | 1.65× | ||
| 19 | Kitchen | Home & Garden | 1.61× | ||
| 20 | Weddings | Kids & Family | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.42× | |
| Family Orientation | CONSERVATISM | 1.29× | |
| Extroversion | THRILL | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.82× | |
| Early Adopter Mentality | POWER | 0.86× | |
| Mindfulness | BALANCE | 0.92× |
Park has an estimated audience of 7,886,425 people in United Kingdom, concentrated in England and South East.
66.4% of Park fans are female, 33.6% are male, with an average age of 47.6 years.
Park fans show strongest brand affinity for Mobile home (3.21×), Hobby (2.02×), and Refrigerator (2.59×) over the country average.
Park fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~1M), and Scotland (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Park itself, the audience over-indexes on Hobby (2.02×), Refrigerator (2.59×), Kitchen (1.61×), and Wikipedia (2.22×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.