Rascasse Audience Intelligence

Park Audience in United States

A data profile of the people who buy, follow and care about Park in United States — modelled from more than twelve digital signal sources. Park has an estimated audience of 24,719,792 people in United States.

#849among Topic in United States#114in Travel & Leisure

The average Park fan in United States is 44.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nature, Habitat, Recreation, with strongest over-indexing on Nature (1.85× the country average).

Demographically, the Park audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Community Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Park fan in United States is more female, around 44.0 years old, with strong Community Orientation tendencies and a notable affinity for Nature.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Park profile in United States.

Audience size
24.7M
in United States
Gender
62.8%♀
37.2% male
Age
44.0
average years
Country rank
#1248
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Park fans

62.8% are female, 37.2% are male, average age 44.0.

Fig. 02

Gender split

62.8%
Female
37.2%
Male
Demographic split for Park audience in United States
MetricValue
Female62.8%
Male37.2%
Average age44.0
Estimated audience size24,719,792
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Park audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3920%
40-4924%
50+31%
Fig. 04

Worldwide distribution

19.3%

of the worldwide Park audience comes from United States.

Worldwide audience distribution share by country for Park
CountryShare
United States19.3%
Japan11.0%
China10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Park audience in United States is strongest.

Fig. 05

Top regions by affinity

Park fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~70K1.91×
02Oregon~400K1.49×
03Washington~700K1.46×
04Utah~300K1.33×
05Montana~90K1.30×
06New Mexico~200K1.28×
07Idaho~200K1.23×
08California~3.5M1.21×
09Kansas~200K1.21×
10Florida~2M1.20×
11North Carolina~900K1.20×
12Colorado~500K1.20×
13Texas~2.5M1.19×
14Nevada~300K1.13×
15Hawaii~100K1.12×
16Alaska~60K1.11×
17Georgia~800K1.09×
18Missouri~400K1.05×
19South Carolina~400K1.05×
20Virginia~600K1.04×
21Arkansas~200K1.04×
22Tennessee~500K1.03×
23Minnesota~400K1.03×
24Arizona~500K1.02×
25Oklahoma~300K0.99×
26South Dakota~60K0.99×
27Ohio~700K0.98×
28Wisconsin~400K0.97×
29Michigan~600K0.96×
30Iowa~200K0.96×
31Kentucky~300K0.94×
32Indiana~400K0.93×
33North Dakota~50K0.90×
34Nebraska~100K0.88×
35Pennsylvania~700K0.86×
36New Jersey~500K0.86×
37New York~1M0.82×
38Maryland~300K0.81×
39West Virginia~90K0.81×
40Maine~70K0.80×
41New Hampshire~70K0.77×
42Alabama~300K0.76×
43Illinois~600K0.74×
44Connecticut~200K0.72×
45Delaware~50K0.72×
46Mississippi~100K0.71×
47Louisiana~200K0.70×
48Massachusetts~300K0.61×
49Rhode Island~50K0.61×
50Washington, District of Columbia~40K0.60×
Fig. 06

Affinity by region

Affinity by region — Park, United States
0.60×1.00×1.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Park audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Park audience
#·InterestCategoryAffinity×
01HabitatShopping5.88×
02Non-alcoholic beverageFood & Beverages2.35×
03Real propertyHome & Garden2.10×
04Diaper bagKids & Family2.01×
05DoughFood & Beverages1.98×
06LodgingTravel & Leisure1.95×
07NatureHome & Garden1.85×
08CabinetryHome & Garden1.73×
09RecreationTravel & Leisure1.65×
10DrawingHome & Garden1.64×
11BiologyHealth1.63×
12LivestockPets & Animals1.60×
13Walt Disney WorldTravel & Leisure1.58×
14VacationsTravel & Leisure1.55×
15UniversityBusiness & Career1.55×
16ExpediaTravel & Leisure1.54×
17GeneticsKids & Family1.52×
18MSNNews1.51×
19FoodieFood & Beverages1.51×
20VegetableFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Park audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Park audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.50×
IndulgenceJOY1.33×
TravellingTHRILL1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Park audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.86×
Pet OwnershipJOY0.87×
Luxury OrientationPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Park have in United States?

Park has an estimated audience of 24,719,792 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Park fans?

62.8% of Park fans are female, 37.2% are male, with an average age of 44.0 years.

03

Which brands do Park fans like most?

Park fans show strongest brand affinity for Nature (1.85×), Habitat (5.88×), and Recreation (1.65×) over the country average.

04

Where do Park fans live in United States?

Park fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Park fans also like?

Beyond Park itself, the audience over-indexes on Habitat (5.88×), Recreation (1.65×), Real property (2.1×), and Livestock (1.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Park audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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