Park Audience in United States

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Park has an estimated audience of 24,719,792 people in United States. 62.8% are female, 37.2% are male, average age 44.0. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Wok, Vocal harmony, headspace.

The average Park fan in United States is 44.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (13.9× the country average). Demographically, the Park audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Extroversion, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Park fans

Demographic split for Park audience in United States
MetricValue
Female62.8%
Male37.2%
Average age44.0
Estimated audience size24,719,792

Audience persona

The typical Park fan in United States is more female, around 44.0 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Park in United States
RegionReachAffinity
California3,507,1081.29×
Texas2,848,6071.34×
Florida2,247,4281.34×
New York1,141,9110.83×
North Carolina931,6261.25×
Georgia885,9221.16×
Ohio806,1191.06×
Washington751,4841.52×
Pennsylvania706,3310.85×
Virginia676,1861.12×
Michigan652,0711.01×
Illinois649,2310.79×
Tennessee515,3271.04×
Arizona499,6140.99×
New Jersey498,8800.79×
Colorado472,9471.21×
Oregon449,5951.59×
Indiana440,1380.97×
Missouri433,6771.09×
South Carolina398,5881.07×
Minnesota370,8931.05×
Wisconsin370,5881×
Maryland356,8570.84×
Massachusetts303,6090.62×
Utah295,5101.33×
Nevada295,1601.23×
Kentucky291,7810.94×
Oklahoma286,0101.04×
Alabama245,3620.71×
Louisiana229,1240.72×
Arkansas215,3721.06×
Kansas209,5181.08×
Iowa190,7630.94×
Connecticut165,9090.67×
New Mexico165,2941.33×
Idaho148,3741.2×
Mississippi137,9870.68×
Hawaii123,7461.16×
Nebraska108,6340.88×
West Virginia88,8760.77×
Montana86,5481.26×
Maine68,1650.77×
New Hampshire62,7110.64×
South Dakota53,2490.93×
Alaska53,1161×
Wyoming49,3611.35×
Delaware46,7850.69×
Washington, District of Columbia44,8700.6×
Rhode Island42,6120.54×
North Dakota41,4500.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Park audience
BrandAffinityCategory
Goop13.9×Internet & Social Media
Governor of Michigan15.26×Politics & Society
Wok12.2×Food & Beverages
Vocal harmony7.74×Music & Radio
headspace15.29×Health
Google Home10.08×Technology & Electronics
Grinch6.24×Movies & TV
Israel3.13×Travel & Leisure
Hibachi11.64×Food & Beverages
Cherish (group)15.53×Music & Radio
Grace Slick12.19×Music & Radio
Fairy godmother9.91×Literature
Hipster10.98×Politics & Society
Kikar HaShabbat18.01×News
El Paso County, Colorado14.06×Travel & Leisure
TV Fanatic11.48×Movies & TV
Guitarist (magazine)11.45×Music & Radio
No Escape (1994 film)11.23×Movies & TV
Jeep Wagoneer5.6×Cars & Mobility
Mathcore7.45×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Park audience
TraitClusterScore
ExtroversionTHRILL1.34
TravellingTHRILL1.31
Community OrientationOPEN1.3
Urban LifestyleOPEN1.26
Family OrientationCONSERVATISM1.26
SustainabilityBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for Park
CountryShare
United States19.4%
Japan11.1%
China10.4%

See Park audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Park have in United States?

Park has an estimated audience of 24,719,792 people in United States, concentrated in California and Texas.

What is the gender split and age of Park fans?

62.8% of Park fans are female, 37.2% are male, with an average age of 44.0 years.

Which brands do Park fans like most?

Park fans show strongest brand affinity for Goop (13.9×), Governor of Michigan (15.26×), and Wok (12.2×) over the country average.

Where do Park fans live in United States?

Park fans in United States are most concentrated in California (reach 3,507,108), Texas (reach 2,848,607), and Florida (reach 2,247,428). These three regions account for the largest share of the active audience.

What other brands do Park fans also like?

Beyond Park itself, the audience over-indexes on Governor of Michigan (15.26×), Wok (12.2×), Vocal harmony (7.74×), and headspace (15.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.