Walt Disney World Audience in United States

Walt Disney World logo

Walt Disney World has an estimated audience of 48,675,151 people in United States. 65.9% are female, 34.1% are male, average age 37.0. Top regions: Florida, New York, Texas. Top brand affinities: Theme parks, Orlando, Florida, Swimming pool, Disneyland, Lego.

The average Walt Disney World fan in United States is 37.0 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, New York, Texas. Top brand affinities include Theme parks, Orlando, Florida, Swimming pool, with strongest over-indexing on Theme parks (1.82× the country average). Demographically, the Walt Disney World audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

Demographics of Walt Disney World fans

Demographic split for Walt Disney World audience in United States
MetricValue
Female65.9%
Male34.1%
Average age37.0
Estimated audience size48,675,151

Audience persona

The typical Walt Disney World fan in United States is more female, around 37.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Theme parks.

Top regions in United States

Top regions ranked by reach for Walt Disney World in United States
RegionReachAffinity
Florida13,540,1464.11×
New York2,861,9871.05×
Texas2,805,8690.67×
Pennsylvania2,564,9451.56×
California2,244,0080.42×
Ohio2,027,9081.35×
Georgia1,857,1581.24×
New Jersey1,801,8851.46×
North Carolina1,719,6561.17×
Illinois1,665,4521.03×
Massachusetts1,351,9221.41×
Tennessee1,336,9001.37×
Michigan1,274,0201×
Indiana1,271,6861.43×
Louisiana1,144,2971.82×
Virginia1,099,9480.93×
South Carolina1,081,3021.48×
Alabama1,080,7691.59×
Kentucky924,4101.51×
Wisconsin783,6421.07×
Maryland719,8820.86×
Missouri680,2160.87×
Connecticut666,7771.37×
Mississippi590,8541.47×
Minnesota433,0530.62×
Colorado415,3370.54×
Arizona388,4480.39×
Arkansas374,1350.93×
Oklahoma367,2530.68×
Washington357,6770.37×
New Hampshire326,0171.7×
Iowa301,4520.75×
West Virginia263,3481.16×
Rhode Island262,1681.69×
Kansas239,6500.62×
Utah225,0870.52×
Maine220,7491.27×
Oregon207,9960.37×
Nevada206,5350.44×
Delaware185,7901.38×
Nebraska141,3040.58×
Idaho109,3750.45×
New Mexico89,9620.37×
Vermont73,1950.86×
Washington, District of Columbia71,4120.49×
Hawaii71,2960.34×
South Dakota60,7080.54×
Montana53,7190.4×
North Dakota51,0840.51×
Alaska35,4720.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Walt Disney World audience
BrandAffinityCategory
Theme parks1.82×Travel & Leisure
Orlando, Florida2.11×Travel & Leisure
Swimming pool1.62×Sports
Disneyland1.58×Travel & Leisure
Lego2.05×Kids & Family
Five Below1.67×Shopping
Scooby-Doo1.57×Movies & TV
Water park2.08×Travel & Leisure
Dodo (Alice's Adventures in Wonderland)2.05×Literature
Playground2.17×Kids & Family
Infant clothing1.55×Kids & Family
Park1.58×Travel & Leisure
Disneyland Resort2.1×Travel & Leisure
Catherine O'Hara1.63×Movies & TV
Tampa, Florida1.72×Travel & Leisure
Mickey Mouse2.5×Movies & TV
Modern Family2.43×Movies & TV
Nothing Bundt Cakes1.65×Food & Beverages
Baby food1.57×Kids & Family
Central Florida2.45×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Walt Disney World audience
TraitClusterScore
Early Adopter MentalityPOWER1.34
LGBTQ+ IdentityOPEN1.2
Social Media UsageJOY1.2
Price SensitivityPREMIUM1.15
Pet OwnershipJOY1.09
TravellingTHRILL1.06

Worldwide distribution

Worldwide audience distribution share by country for Walt Disney World
CountryShare
United States39.4%
Japan13.2%
China5.5%

See Walt Disney World audiences in other countries

More Theme park audiences in United States

Frequently asked questions

How many fans does Walt Disney World have in United States?

Walt Disney World has an estimated audience of 48,675,151 people in United States, concentrated in Florida and New York.

What is the gender split and age of Walt Disney World fans?

65.9% of Walt Disney World fans are female, 34.1% are male, with an average age of 37.0 years.

Which brands do Walt Disney World fans like most?

Walt Disney World fans show strongest brand affinity for Theme parks (1.82×), Orlando, Florida (2.11×), and Swimming pool (1.62×) over the country average.

Where do Walt Disney World fans live in United States?

Walt Disney World fans in United States are most concentrated in Florida (reach 13,540,146), New York (reach 2,861,987), and Texas (reach 2,805,869). These three regions account for the largest share of the active audience.

What other brands do Walt Disney World fans also like?

Beyond Walt Disney World itself, the audience over-indexes on Orlando, Florida (2.11×), Swimming pool (1.62×), Disneyland (1.58×), and Lego (2.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Walt Disney World. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.