Rascasse Audience Intelligence

Walt Disney World Audience in United States

A data profile of the people who buy, follow and care about Walt Disney World in United States — modelled from more than twelve digital signal sources. Walt Disney World has an estimated audience of 48,675,151 people in United States.

#1among Theme park in United States#12among POI in United States#29in Travel & Leisure

The average Walt Disney World fan in United States is 37.0 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, New York, Texas.

Top brand affinities include Theme parks, Orlando, Florida, Swimming pool, with strongest over-indexing on Theme parks (1.82× the country average).

Demographically, the Walt Disney World audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Community Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Walt Disney World fan in United States is more female, around 37.0 years old, with strong Community Orientation tendencies and a notable affinity for Theme parks.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Walt Disney World profile in United States.

Audience size
48.7M
in United States
Gender
65.9%♀
34.1% male
Age
37.0
average years
Country rank
#418
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Walt Disney World fans

65.9% are female, 34.1% are male, average age 37.0.

Fig. 02

Gender split

65.9%
Female
34.1%
Male
Demographic split for Walt Disney World audience in United States
MetricValue
Female65.9%
Male34.1%
Average age37.0
Estimated audience size48,675,151
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Walt Disney World audience in United States
Age bracketShare%
16-1924%
20-2922%
30-3920%
40-4918%
50+16%
Fig. 04

Worldwide distribution

39.4%

of the worldwide Walt Disney World audience comes from United States.

Worldwide audience distribution share by country for Walt Disney World
CountryShare
United States39.4%
Japan13.2%
China5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Walt Disney World audience in United States is strongest.

Fig. 05

Top regions by affinity

Walt Disney World fans by region: top regions in United States
#RegionReachAffinity×
01Florida~13M3.89×
02Louisiana~1M1.93×
03Rhode Island~300K1.75×
04Mississippi~700K1.74×
05New Hampshire~300K1.73×
06Alabama~1M1.69×
07Pennsylvania~2.5M1.56×
08South Carolina~1M1.52×
09Kentucky~900K1.51×
10New Jersey~2M1.46×
11Indiana~1.5M1.44×
12Delaware~200K1.42×
13Connecticut~700K1.36×
14Ohio~2M1.35×
15Massachusetts~1.5M1.35×
16Maine~200K1.35×
17Tennessee~1.5M1.34×
18West Virginia~300K1.27×
19Georgia~2M1.25×
20North Carolina~1.5M1.15×
21Wisconsin~800K1.08×
22New York~2.5M1.01×
23Illinois~1.5M0.99×
24Michigan~1M0.97×
25Arkansas~400K0.94×
26Virginia~1M0.89×
27Vermont~70K0.88×
28Missouri~700K0.87×
29Maryland~700K0.85×
30Iowa~300K0.75×
31Oklahoma~400K0.67×
32Texas~2.5M0.64×
33Kansas~200K0.64×
34North Dakota~60K0.61×
35Minnesota~400K0.60×
36Nebraska~100K0.60×
37South Dakota~70K0.60×
38Washington, District of Columbia~70K0.50×
39Colorado~400K0.49×
40Idaho~100K0.48×
41Utah~200K0.47×
42Alaska~50K0.46×
43Montana~60K0.44×
44Nevada~200K0.42×
45New Mexico~100K0.39×
46Hawaii~80K0.38×
47California~2M0.37×
48Arizona~400K0.37×
49Oregon~200K0.35×
50Washington~300K0.33×
Fig. 06

Affinity by region

Affinity by region — Walt Disney World, United States
0.33×1.00×3.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Walt Disney World audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Walt Disney World audience
#·InterestCategoryAffinity×
01Mickey MouseMovies & TV2.50×
02Central FloridaTravel & Leisure2.45×
03Modern FamilyMovies & TV2.43×
04PlaygroundKids & Family2.17×
05Orlando, FloridaTravel & Leisure2.11×
06Disneyland ResortTravel & Leisure2.10×
07Water parkTravel & Leisure2.08×
08LegoKids & Family2.05×
09Dodo (Alice's Adventures in Wonderland)Literature2.05×
10Theme parksTravel & Leisure1.82×
11Tampa, FloridaTravel & Leisure1.72×
12Five BelowShopping1.67×
13Nothing Bundt CakesFood & Beverages1.65×
14Catherine O'HaraMovies & TV1.63×
15Swimming poolSports1.62×
16DisneylandTravel & Leisure1.58×
17ParkTravel & Leisure1.58×
18Scooby-DooMovies & TV1.57×
19Baby foodKids & Family1.57×
20Infant clothingKids & Family1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Walt Disney World audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Walt Disney World audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.34×
IndividualismJOY1.32×
ExtroversionTHRILL1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Walt Disney World audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.91×
Career OrientationPOWER0.97×
Design AffinityPREMIUM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Walt Disney World have in United States?

Walt Disney World has an estimated audience of 48,675,151 people in United States, concentrated in Florida and New York.

02

What is the gender split and age of Walt Disney World fans?

65.9% of Walt Disney World fans are female, 34.1% are male, with an average age of 37.0 years.

03

Which brands do Walt Disney World fans like most?

Walt Disney World fans show strongest brand affinity for Theme parks (1.82×), Orlando, Florida (2.11×), and Swimming pool (1.62×) over the country average.

04

Where do Walt Disney World fans live in United States?

Walt Disney World fans in United States are most concentrated in Florida (reach ~13M), New York (reach ~2.5M), and Texas (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Walt Disney World fans also like?

Beyond Walt Disney World itself, the audience over-indexes on Orlando, Florida (2.11×), Swimming pool (1.62×), Disneyland (1.58×), and Five Below (1.67×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Walt Disney World. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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