SeaWorld Orlando Audience in United States

SeaWorld Orlando logo

SeaWorld Orlando has an estimated audience of 6,450,873 people in United States. 69.4% are female, 30.6% are male, average age 36.0. Top regions: Florida, Georgia, New York. Top brand affinities: Sports, Arts and music, Music, Food and drink, Parent.

The average SeaWorld Orlando fan in United States is 36.0 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Georgia, New York. Top brand affinities include Sports, Arts and music, Music, with strongest over-indexing on Sports (1.76× the country average). Demographically, the SeaWorld Orlando audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Family Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

Demographics of SeaWorld Orlando fans

Demographic split for SeaWorld Orlando audience in United States
MetricValue
Female69.4%
Male30.6%
Average age36.0
Estimated audience size6,450,873

Audience persona

The typical SeaWorld Orlando fan in United States is more female, around 36.0 years old, with strong Family Orientation tendencies and a notable affinity for Sports.

Top regions in United States

Top regions ranked by reach for SeaWorld Orlando in United States
RegionReachAffinity
Florida4,838,15517.31×
Georgia302,5061.52×
New York257,3690.71×
Texas214,7910.39×
North Carolina203,8031.05×
California184,8390.26×
Pennsylvania180,0950.83×
Ohio172,6590.87×
Michigan146,0120.87×
Illinois144,2360.67×
Virginia135,2960.86×
New Jersey134,2910.82×
Tennessee124,4070.96×
South Carolina123,8361.28×
Alabama101,8301.13×
Massachusetts99,6090.78×
Indiana89,1680.76×
Louisiana79,2300.95×
Maryland75,1650.68×
Wisconsin68,6150.71×
Kentucky64,8680.8×
Missouri62,5030.6×
Minnesota53,8970.58×
Mississippi52,6080.99×
Connecticut49,4780.76×
Colorado45,0370.44×
Washington39,9800.31×
Arizona35,2970.27×
Arkansas34,3890.65×
Iowa33,5550.63×
Utah31,2620.54×
Oklahoma29,9020.42×
Kansas25,3720.5×
West Virginia25,1400.84×
New Hampshire24,4960.96×
Maine21,0640.91×
Nevada20,3020.33×
Oregon18,4440.25×
Rhode Island15,6260.76×
Nebraska15,4920.48×
Idaho13,0570.4×
Delaware13,0320.73×
New Mexico12,6220.39×
North Dakota10,5800.8×
South Dakota9,6780.65×
Washington, District of Columbia9,5660.49×
Hawaii8,2760.3×
Vermont7,3150.65×
Montana6,5170.36×
Alaska4,9170.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SeaWorld Orlando audience
BrandAffinityCategory
Sports1.76×Sports
Arts and music1.75×Arts & Culture
Music1.7×Business & Career
Food and drink1.66×Food & Beverages
Parent2.58×Kids & Family
Food1.7×Food & Beverages
Movies1.68×Movies & TV
Reading1.67×Literature
Entertainment1.73×Movies & TV
Pets1.7×Pets & Animals
Consumer electronics1.63×Technology & Electronics
Outdoor recreation1.7×Sports
Live events1.66×Music & Radio
Celebrity1.98×Movies & TV
Shopping1.52×Shopping
Games1.59×Games
Clothing1.53×Fashion & Accessoires
Child1.76×Kids & Family
Beverages1.62×Food & Beverages
Energy2.13×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SeaWorld Orlando audience
TraitClusterScore
Family OrientationCONSERVATISM1.31
TravellingTHRILL1.3
DIY MentalityTHRILL1.2
Price SensitivityPREMIUM1.2
Luxury OrientationPREMIUM1.2
Design AffinityPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for SeaWorld Orlando
CountryShare
United States54.8%
Japan9.2%
Brazil8.0%

See SeaWorld Orlando audiences in other countries

More Theme park audiences in United States

Frequently asked questions

How many fans does SeaWorld Orlando have in United States?

SeaWorld Orlando has an estimated audience of 6,450,873 people in United States, concentrated in Florida and Georgia.

What is the gender split and age of SeaWorld Orlando fans?

69.4% of SeaWorld Orlando fans are female, 30.6% are male, with an average age of 36.0 years.

Which brands do SeaWorld Orlando fans like most?

SeaWorld Orlando fans show strongest brand affinity for Sports (1.76×), Arts and music (1.75×), and Music (1.7×) over the country average.

Where do SeaWorld Orlando fans live in United States?

SeaWorld Orlando fans in United States are most concentrated in Florida (reach 4,838,155), Georgia (reach 302,506), and New York (reach 257,369). These three regions account for the largest share of the active audience.

What other brands do SeaWorld Orlando fans also like?

Beyond SeaWorld Orlando itself, the audience over-indexes on Arts and music (1.75×), Music (1.7×), Food and drink (1.66×), and Parent (2.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for SeaWorld Orlando. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.