Rascasse Audience Intelligence

SeaWorld Orlando Audience in United States

A data profile of the people who buy, follow and care about SeaWorld Orlando in United States — modelled from more than twelve digital signal sources. SeaWorld Orlando has an estimated audience of 6,450,873 people in United States.

#6among Theme park in United States#356among POI in United States#453in Travel & Leisure

The average SeaWorld Orlando fan in United States is 36.0 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Georgia, New York.

Top brand affinities include Sports, Arts and music, Music, with strongest over-indexing on Sports (1.76× the country average).

Demographically, the SeaWorld Orlando audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical SeaWorld Orlando fan in United States is more female, around 36.0 years old, with strong Family Orientation tendencies and a notable affinity for Sports.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SeaWorld Orlando profile in United States.

Audience size
6.5M
in United States
Gender
69.4%♀
30.6% male
Age
36.0
average years
Country rank
#5390
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of SeaWorld Orlando fans

69.4% are female, 30.6% are male, average age 36.0.

Fig. 02

Gender split

69.4%
Female
30.6%
Male
Demographic split for SeaWorld Orlando audience in United States
MetricValue
Female69.4%
Male30.6%
Average age36.0
Estimated audience size6,450,873
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the SeaWorld Orlando audience in United States
Age bracketShare%
16-1924%
20-2924%
30-3922%
40-4918%
50+12%
Fig. 04

Worldwide distribution

54.8%

of the worldwide SeaWorld Orlando audience comes from United States.

Worldwide audience distribution share by country for SeaWorld Orlando
CountryShare
United States54.8%
Japan9.2%
Brazil7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SeaWorld Orlando audience in United States is strongest.

Fig. 05

Top regions by affinity

SeaWorld Orlando fans by region: top regions in United States
#RegionReachAffinity×
01Florida~5M20.60×
02Georgia~300K1.41×
03South Carolina~100K1.16×
04Alabama~100K1.06×
05North Carolina~200K0.96×
06Mississippi~50K0.95×
07New Hampshire~20K0.91×
08Maine~20K0.88×
09Tennessee~100K0.87×
10Louisiana~70K0.86×
11West Virginia~20K0.83×
12Virginia~100K0.82×
13Ohio~200K0.81×
14North Dakota~10K0.79×
15Michigan~100K0.78×
16Delaware~10K0.78×
17Kentucky~60K0.75×
18Rhode Island~20K0.75×
19Pennsylvania~200K0.74×
20New Jersey~100K0.72×
21Massachusetts~90K0.70×
22Connecticut~50K0.70×
23Indiana~80K0.68×
24Vermont~8K0.67×
25South Dakota~10K0.66×
26New York~200K0.65×
27Maryland~70K0.65×
28Wisconsin~60K0.65×
29Arkansas~30K0.62×
30Iowa~30K0.60×
31Illinois~100K0.59×
32Missouri~60K0.55×
33Minnesota~50K0.53×
34Alaska~7K0.53×
35Washington, District of Columbia~10K0.51×
36Utah~30K0.50×
37Kansas~20K0.49×
38Nebraska~20K0.49×
39Montana~8K0.47×
40Idaho~10K0.45×
41New Mexico~10K0.42×
42Colorado~40K0.41×
43Oklahoma~30K0.41×
44Hawaii~10K0.39×
45Texas~200K0.35×
46Nevada~20K0.34×
47Washington~40K0.30×
48Oregon~20K0.28×
49Arizona~40K0.27×
50California~200K0.23×
Fig. 06

Affinity by region

Affinity by region — SeaWorld Orlando, United States
0.23×1.00×20.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SeaWorld Orlando audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SeaWorld Orlando audience
#·InterestCategoryAffinity×
01ParentKids & Family2.58×
02EnergyHome & Garden2.13×
03CelebrityMovies & TV1.98×
04SportsSports1.76×
05ChildKids & Family1.76×
06Arts and musicArts & Culture1.75×
07EntertainmentMovies & TV1.73×
08MusicBusiness & Career1.70×
09FoodFood & Beverages1.70×
10PetsPets & Animals1.70×
11Outdoor recreationSports1.70×
12MoviesMovies & TV1.68×
13ReadingLiterature1.67×
14Food and drinkFood & Beverages1.66×
15Live eventsMusic & Radio1.66×
16Consumer electronicsTechnology & Electronics1.63×
17BeveragesFood & Beverages1.62×
18GamesGames1.59×
19ClothingFashion & Accessoires1.53×
20ShoppingShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SeaWorld Orlando audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SeaWorld Orlando audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.42×
Convenience OrientationPREMIUM1.40×
Urban LifestyleOPEN1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SeaWorld Orlando audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.57×
Risk AppetiteTHRILL0.60×
DIY MentalityTHRILL0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does SeaWorld Orlando have in United States?

SeaWorld Orlando has an estimated audience of 6,450,873 people in United States, concentrated in Florida and Georgia.

02

What is the gender split and age of SeaWorld Orlando fans?

69.4% of SeaWorld Orlando fans are female, 30.6% are male, with an average age of 36.0 years.

03

Which brands do SeaWorld Orlando fans like most?

SeaWorld Orlando fans show strongest brand affinity for Sports (1.76×), Arts and music (1.75×), and Music (1.7×) over the country average.

04

Where do SeaWorld Orlando fans live in United States?

SeaWorld Orlando fans in United States are most concentrated in Florida (reach ~5M), Georgia (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do SeaWorld Orlando fans also like?

Beyond SeaWorld Orlando itself, the audience over-indexes on Arts and music (1.75×), Music (1.7×), Food and drink (1.66×), and Parent (2.58×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for SeaWorld Orlando. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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