Mickey Mouse Audience in United States

Mickey Mouse logo

Mickey Mouse has an estimated audience of 8,550,407 people in United States. 74.1% are female, 25.9% are male, average age 32.6. Top regions: California, Texas, Florida. Top brand affinities: Mickey Mouse Clubhouse, Euphoria, Superman, Beauty, Food and drink.

The average Mickey Mouse fan in United States is 32.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mickey Mouse Clubhouse, Euphoria, Superman, with strongest over-indexing on Mickey Mouse Clubhouse (26.11× the country average). Demographically, the Mickey Mouse audience skews more female with an average age of 32.6, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Mickey Mouse fans

Demographic split for Mickey Mouse audience in United States
MetricValue
Female74.1%
Male25.9%
Average age32.6
Estimated audience size8,550,407

Audience persona

The typical Mickey Mouse fan in United States is more female, around 32.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Mickey Mouse Clubhouse.

Top regions in United States

Top regions ranked by reach for Mickey Mouse in United States
RegionReachAffinity
California1,259,3321.34×
Texas1,008,6691.37×
Florida814,6451.41×
New York527,3361.1×
Illinois324,9871.14×
Georgia311,1301.18×
Pennsylvania292,4031.02×
North Carolina284,9381.11×
Ohio259,5760.99×
New Jersey251,8291.16×
Michigan236,0401.06×
Arizona214,2431.23×
Virginia208,1161×
Tennessee184,5121.08×
Indiana181,6671.16×
Massachusetts165,4610.98×
South Carolina152,5121.19×
Maryland149,9351.02×
Washington148,3730.87×
Missouri146,0091.06×
Louisiana145,9501.32×
Alabama143,8481.2×
Kentucky132,0981.23×
Colorado115,2440.86×
Wisconsin112,8230.88×
Oklahoma103,9591.09×
Minnesota99,0280.81×
Nevada96,0351.16×
Connecticut90,6611.06×
Utah90,1941.18×
Mississippi87,8501.25×
Oregon80,7360.82×
Arkansas78,2131.11×
Kansas65,8330.98×
Iowa63,5950.9×
New Mexico46,2921.08×
West Virginia41,4201.04×
Idaho39,4040.92×
Nebraska38,8420.91×
Hawaii34,4700.94×
Rhode Island25,7420.95×
New Hampshire24,3410.72×
Maine20,5070.67×
Delaware19,7120.84×
Washington, District of Columbia16,8860.66×
North Dakota14,7660.84×
South Dakota14,1720.72×
Montana13,9780.59×
Alaska11,7610.64×
Wyoming8,5600.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mickey Mouse audience
BrandAffinityCategory
Mickey Mouse Clubhouse26.11×Movies & TV
Euphoria2.09×Movies & TV
Superman1.94×Movies & TV
Beauty1.75×Beauty & Wellness
Food and drink1.53×Food & Beverages
Shoes1.92×Fashion & Accessoires
Harry Potter2.07×Movies & TV
Barbie3.2×Movies & TV
spiderman movies9.21×Movies & TV
Sabrina Carpenter3.14×Music & Radio
Old Navy1.88×Fashion & Accessoires
Hair Extensions2.86×Beauty & Wellness
Disneyland2.34×Travel & Leisure
Self-love2.35×Health
Taylor Swift2×Music & Radio
Disney Store4.39×Shopping
Self care1.96×Health
ULTA Beauty2.23×Beauty & Wellness
Sephora1.8×Shopping
Stranger Things2.2×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mickey Mouse audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.62
Luxury OrientationPREMIUM1.47
Design AffinityPREMIUM1.43
Pet OwnershipJOY1.41
ExtroversionTHRILL1.37
Early Adopter MentalityPOWER1.31

Worldwide distribution

Worldwide audience distribution share by country for Mickey Mouse
CountryShare
United States30.9%
China6.2%
Brazil4.9%

See Mickey Mouse audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Mickey Mouse have in United States?

Mickey Mouse has an estimated audience of 8,550,407 people in United States, concentrated in California and Texas.

What is the gender split and age of Mickey Mouse fans?

74.1% of Mickey Mouse fans are female, 25.9% are male, with an average age of 32.6 years.

Which brands do Mickey Mouse fans like most?

Mickey Mouse fans show strongest brand affinity for Mickey Mouse Clubhouse (26.11×), Euphoria (2.09×), and Superman (1.94×) over the country average.

Where do Mickey Mouse fans live in United States?

Mickey Mouse fans in United States are most concentrated in California (reach 1,259,332), Texas (reach 1,008,669), and Florida (reach 814,645). These three regions account for the largest share of the active audience.

What other brands do Mickey Mouse fans also like?

Beyond Mickey Mouse itself, the audience over-indexes on Euphoria (2.09×), Superman (1.94×), Beauty (1.75×), and Food and drink (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mickey Mouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.