A data profile of the people who buy, follow and care about Walt Disney World in Spain — modelled from more than twelve digital signal sources. Walt Disney World has an estimated audience of 2,201,894 people in Spain.
The average Walt Disney World fan in Spain is 39.3 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Disneyland, Moana (2016 film), Theme parks, with strongest over-indexing on Disneyland (5.14× the country average).
Demographically, the Walt Disney World audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Extroversion, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Walt Disney World fan in Spain is more female, around 39.3 years old, with strong Extroversion tendencies and a notable affinity for Disneyland.
The key figures that characterise the Walt Disney World profile in Spain.
69.0% are female, 31.0% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 69.0% |
| Male | 31.0% |
| Average age | 39.3 |
| Estimated audience size | 2,201,894 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 18% |
of the worldwide Walt Disney World audience comes from Spain.
| Country | Share |
|---|---|
| United States | 39.4% |
| Japan | 13.2% |
| China | 5.5% |
Where the Walt Disney World audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~200K | 1.37× | |
| 02 | Community of Madrid | ~500K | 1.35× | |
| 03 | Catalonia | ~500K | 1.32× | |
| 04 | Balearic Islands | ~70K | 1.16× | |
| 05 | Andalusia | ~500K | 1.14× | |
| 06 | Comunidad Valenciana | ~300K | 1.12× | |
| 07 | La Rioja | ~10K | 1.00× | |
| 08 | Castilla-La Mancha | ~90K | 0.99× | |
| 09 | Aragon | ~60K | 0.99× | |
| 10 | Region of Murcia | ~70K | 0.98× | |
| 11 | Cantabria | ~30K | 0.97× | |
| 12 | Navarre | ~30K | 0.95× | |
| 13 | Principality of Asturias | ~50K | 0.93× | |
| 14 | Extremadura | ~40K | 0.91× | |
| 15 | Castile and León | ~90K | 0.90× | |
| 16 | Basque Autonomous Country | ~70K | 0.90× | |
| 17 | Galicia | ~90K | 0.86× |
The strongest cross-interests of the Walt Disney World audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Universal Studios Japan | Travel & Leisure | 14.11× | ||
| 02 | Moana (2016 film) | Movies & TV | 8.12× | ||
| 03 | Mickey Mouse | Movies & TV | 6.60× | ||
| 04 | Disney Princess | Kids & Family | 5.41× | ||
| 05 | Disneyland | Travel & Leisure | 5.14× | ||
| 06 | Disneyland Resort | Travel & Leisure | 4.92× | ||
| 07 | Orlando, Florida | Travel & Leisure | 4.53× | ||
| 08 | Disneyland Paris | Travel & Leisure | 3.06× | ||
| 09 | Theme parks | Travel & Leisure | 2.95× | ||
| 10 | Fairy tale | Literature | 2.27× | ||
| 11 | Stranger Things | Movies & TV | 2.00× | ||
| 12 | Primark | Shopping | 1.98× | ||
| 13 | Noticias (magazine) | Website / Newspaper / Magazine | 1.82× | ||
| 14 | Harry Potter | Movies & TV | 1.79× | ||
| 15 | Children's clothing | Fashion & Accessoires | 1.75× | ||
| 16 | Childhood | Kids & Family | 1.72× | ||
| 17 | H&M | Shopping | 1.66× | ||
| 18 | Parent | Kids & Family | 1.65× | ||
| 19 | Stradivarius | Shopping | 1.61× | ||
| 20 | El País (Uruguay) | News | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.27× | |
| Creativity | OPEN | 1.25× | |
| Family Orientation | CONSERVATISM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.81× | |
| Patriotism | CONSERVATISM | 0.83× | |
| Need for Security | CONSERVATISM | 0.83× |
Walt Disney World has an estimated audience of 2,201,894 people in Spain, concentrated in Catalonia and Community of Madrid.
69.0% of Walt Disney World fans are female, 31.0% are male, with an average age of 39.3 years.
Walt Disney World fans show strongest brand affinity for Disneyland (5.14×), Moana (2016 film) (8.12×), and Theme parks (2.95×) over the country average.
Walt Disney World fans in Spain are most concentrated in Catalonia (reach ~500K), Community of Madrid (reach ~500K), and Andalusia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Walt Disney World itself, the audience over-indexes on Moana (2016 film) (8.12×), Theme parks (2.95×), Disney Princess (5.41×), and Mickey Mouse (6.6×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Walt Disney World. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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