A data profile of the people who buy, follow and care about Theme parks in Spain — modelled from more than twelve digital signal sources. Theme parks has an estimated audience of 4,637,401 people in Spain.
The average Theme parks fan in Spain is 43.2 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Harry Potter, Resort, Disneyland Paris, with strongest over-indexing on Harry Potter (1.56× the country average).
Demographically, the Theme parks audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Pet Ownership, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Theme parks fan in Spain is more female, around 43.2 years old, with strong Pet Ownership tendencies and a notable affinity for Harry Potter.
The key figures that characterise the Theme parks profile in Spain.
60.4% are female, 39.6% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 43.2 |
| Estimated audience size | 4,637,401 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Theme parks audience comes from Spain.
| Country | Share |
|---|---|
| United States | 23.1% |
| Japan | 8.4% |
| United Kingdom | 4.7% |
Where the Theme parks audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~1.5M | 1.58× | |
| 02 | Canary Islands | ~300K | 1.51× | |
| 03 | Balearic Islands | ~200K | 1.51× | |
| 04 | Comunidad Valenciana | ~700K | 1.42× | |
| 05 | Andalusia | ~1M | 1.25× | |
| 06 | Region of Murcia | ~200K | 1.19× | |
| 07 | Community of Madrid | ~800K | 1.05× | |
| 08 | Basque Autonomous Country | ~200K | 1.05× | |
| 09 | La Rioja | ~30K | 0.96× | |
| 10 | Cantabria | ~50K | 0.93× | |
| 11 | Aragon | ~100K | 0.92× | |
| 12 | Navarre | ~50K | 0.92× | |
| 13 | Extremadura | ~90K | 0.89× | |
| 14 | Principality of Asturias | ~100K | 0.88× | |
| 15 | Castilla-La Mancha | ~200K | 0.85× | |
| 16 | Castile and León | ~200K | 0.83× | |
| 17 | Galicia | ~200K | 0.76× |
The strongest cross-interests of the Theme parks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Disneyland Paris | Travel & Leisure | 2.51× | ||
| 02 | Cat play and toys | Pets & Animals | 2.03× | ||
| 03 | Zara Kids | Fashion & Accessoires | 1.81× | ||
| 04 | Starter home | Home & Garden | 1.76× | ||
| 05 | Kiabi | Fashion & Accessoires | 1.75× | ||
| 06 | Nightwear | Fashion & Accessoires | 1.75× | ||
| 07 | JYSK | Home & Garden | 1.74× | ||
| 08 | DIY & Craft Ideas | Home & Garden | 1.73× | ||
| 09 | Resort | Travel & Leisure | 1.69× | ||
| 10 | Home Interior Design | Home & Garden | 1.69× | ||
| 11 | Ana de Armas | Movies & TV | 1.64× | ||
| 12 | Logitravel | Travel & Leisure | 1.60× | ||
| 13 | First-time home buyer grant | Home & Garden | 1.60× | ||
| 14 | Ouigo | Cars & Mobility | 1.58× | ||
| 15 | Calzedonia | Fashion & Accessoires | 1.57× | ||
| 16 | Harry Potter | Movies & TV | 1.56× | ||
| 17 | Healthy habits | Health | 1.56× | ||
| 18 | Kitchen utensil | Home & Garden | 1.52× | ||
| 19 | Caprabo | Food & Beverages | 1.51× | ||
| 20 | women'secret | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.24× | |
| Sustainability | BALANCE | 1.15× | |
| Creativity | OPEN | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.79× | |
| Risk Appetite | THRILL | 0.90× | |
| Sports Activity | POWER | 0.90× |
Theme parks has an estimated audience of 4,637,401 people in Spain, concentrated in Catalonia and Andalusia.
60.4% of Theme parks fans are female, 39.6% are male, with an average age of 43.2 years.
Theme parks fans show strongest brand affinity for Harry Potter (1.56×), Resort (1.69×), and Disneyland Paris (2.51×) over the country average.
Theme parks fans in Spain are most concentrated in Catalonia (reach ~1.5M), Andalusia (reach ~1M), and Community of Madrid (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Theme parks itself, the audience over-indexes on Resort (1.69×), Disneyland Paris (2.51×), Healthy habits (1.56×), and Cat play and toys (2.03×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Theme parks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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