Theme parks Audience in United Kingdom
Theme parks has an estimated audience of 9,951,192 people in United Kingdom. 63.2% are female, 36.8% are male, average age 42.4. Top regions: England, South East, North West. Top brand affinities: Walt Disney World, Matalan, Home Bargains, Disneyland, TUI.
The average Theme parks fan in United Kingdom is 42.4 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, North West. Top brand affinities include Walt Disney World, Matalan, Home Bargains, with strongest over-indexing on Walt Disney World (3.23× the country average). Demographically, the Theme parks audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Theme parks fans
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 42.4 |
| Estimated audience size | 9,951,192 |
Audience persona
The typical Theme parks fan in United Kingdom is more female, around 42.4 years old, with strong Family Orientation tendencies and a notable affinity for Walt Disney World.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 7,463,394 | 1.04× |
| South East | 1,324,953 | 0.99× |
| North West | 1,217,315 | 1.14× |
| South West | 1,123,732 | 1.37× |
| East of England | 1,056,714 | 1.16× |
| East Midlands | 949,764 | 1.35× |
| Greater London | 878,218 | 0.68× |
| Scotland | 818,312 | 0.91× |
| Wales | 788,923 | 1.39× |
| Yorkshire and the Humber | 646,650 | 0.81× |
| West Midlands | 306,748 | 0.72× |
| North East | 297,097 | 0.77× |
| Northern Ireland | 201,527 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Walt Disney World | 3.23× | Travel & Leisure |
| Matalan | 1.87× | Shopping |
| Home Bargains | 1.74× | Shopping |
| Disneyland | 2.49× | Travel & Leisure |
| TUI | 1.52× | Travel & Leisure |
| Dunelm | 1.54× | Home & Garden |
| New Look | 1.6× | Fashion & Accessoires |
| The Works | 2.31× | Shopping |
| Disneyland Resort | 4.03× | Travel & Leisure |
| Holiday Park, Germany | 2.76× | Travel & Leisure |
| Holiday cottage | 1.53× | Travel & Leisure |
| Orlando, Florida | 3.11× | Travel & Leisure |
| The Entertainer | 2.86× | Movies & TV |
| The Polar Express | 2.81× | Movies & TV |
| Katie Price | 1.58× | Fashion & Accessoires |
| Children's clothing | 1.52× | Fashion & Accessoires |
| Hobbycraft | 1.69× | Home & Garden |
| West End theatre | 1.72× | Movies & TV |
| Causeway Bay | 2.11× | Travel & Leisure |
| Peacemaker | 1.72× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.24 |
| Indulgence | JOY | 1.22 |
| Convenience Orientation | PREMIUM | 1.14 |
| Extroversion | THRILL | 1.12 |
| Social Media Usage | JOY | 1.1 |
| Travelling | THRILL | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.1% |
| Japan | 8.4% |
| United Kingdom | 4.7% |
See Theme parks audiences in other countries
More Travel type audiences in United Kingdom
Frequently asked questions
How many fans does Theme parks have in United Kingdom?
Theme parks has an estimated audience of 9,951,192 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Theme parks fans?
63.2% of Theme parks fans are female, 36.8% are male, with an average age of 42.4 years.
Which brands do Theme parks fans like most?
Theme parks fans show strongest brand affinity for Walt Disney World (3.23×), Matalan (1.87×), and Home Bargains (1.74×) over the country average.
Where do Theme parks fans live in United Kingdom?
Theme parks fans in United Kingdom are most concentrated in England (reach 7,463,394), South East (reach 1,324,953), and North West (reach 1,217,315). These three regions account for the largest share of the active audience.
What other brands do Theme parks fans also like?
Beyond Theme parks itself, the audience over-indexes on Matalan (1.87×), Home Bargains (1.74×), Disneyland (2.49×), and TUI (1.52×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Theme parks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.