A data profile of the people who buy, follow and care about Theme parks in United Kingdom — modelled from more than twelve digital signal sources. Theme parks has an estimated audience of 9,951,192 people in United Kingdom.
The average Theme parks fan in United Kingdom is 42.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Walt Disney World, Matalan, Home Bargains, with strongest over-indexing on Walt Disney World (3.23× the country average).
Demographically, the Theme parks audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Family Orientation, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Theme parks fan in United Kingdom is more female, around 42.4 years old, with strong Family Orientation tendencies and a notable affinity for Walt Disney World.
The key figures that characterise the Theme parks profile in United Kingdom.
63.2% are female, 36.8% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 42.4 |
| Estimated audience size | 9,951,192 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Theme parks audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 23.1% |
| Japan | 8.4% |
| United Kingdom | 4.7% |
Where the Theme parks audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~800K | 1.38× | |
| 02 | South West | ~1M | 1.37× | |
| 03 | East Midlands | ~900K | 1.35× | |
| 04 | East of England | ~1M | 1.16× | |
| 05 | North West | ~1M | 1.14× | |
| 06 | England | ~7.5M | 1.04× | |
| 07 | South East | ~1.5M | 0.99× | |
| 08 | Scotland | ~800K | 0.92× | |
| 09 | Yorkshire and the Humber | ~600K | 0.81× | |
| 10 | North East | ~300K | 0.78× | |
| 11 | West Midlands | ~300K | 0.72× | |
| 12 | Northern Ireland | ~200K | 0.69× | |
| 13 | Greater London | ~900K | 0.68× |
The strongest cross-interests of the Theme parks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Disneyland Resort | Travel & Leisure | 4.03× | ||
| 02 | Walt Disney World | Travel & Leisure | 3.23× | ||
| 03 | Orlando, Florida | Travel & Leisure | 3.11× | ||
| 04 | The Entertainer | Movies & TV | 2.86× | ||
| 05 | The Polar Express | Movies & TV | 2.81× | ||
| 06 | Holiday Park, Germany | Travel & Leisure | 2.76× | ||
| 07 | Disneyland | Travel & Leisure | 2.49× | ||
| 08 | The Works | Shopping | 2.31× | ||
| 09 | Matalan | Shopping | 1.87× | ||
| 10 | Home Bargains | Shopping | 1.74× | ||
| 11 | Peacemaker | Movies & TV | 1.72× | ||
| 12 | West End theatre | Movies & TV | 1.72× | ||
| 13 | Hobbycraft | Home & Garden | 1.69× | ||
| 14 | New Look | Fashion & Accessoires | 1.60× | ||
| 15 | Dick Van Dyke | Movies & TV | 1.59× | ||
| 16 | Katie Price | Fashion & Accessoires | 1.58× | ||
| 17 | Dunelm | Home & Garden | 1.54× | ||
| 18 | Holiday cottage | Travel & Leisure | 1.53× | ||
| 19 | TUI | Travel & Leisure | 1.52× | ||
| 20 | Children's clothing | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.44× | |
| Travelling | THRILL | 1.22× | |
| Community Orientation | OPEN | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.86× | |
| Risk Appetite | THRILL | 0.87× | |
| Early Adopter Mentality | POWER | 0.87× |
Theme parks has an estimated audience of 9,951,192 people in United Kingdom, concentrated in England and South East.
63.2% of Theme parks fans are female, 36.8% are male, with an average age of 42.4 years.
Theme parks fans show strongest brand affinity for Walt Disney World (3.23×), Matalan (1.87×), and Home Bargains (1.74×) over the country average.
Theme parks fans in United Kingdom are most concentrated in England (reach ~7.5M), South East (reach ~1.5M), and North West (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Theme parks itself, the audience over-indexes on Matalan (1.87×), Home Bargains (1.74×), Disneyland (2.49×), and TUI (1.52×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Theme parks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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