A data profile of the people who buy, follow and care about Theme parks in Italy — modelled from more than twelve digital signal sources. Theme parks has an estimated audience of 8,961,334 people in Italy.
The average Theme parks fan in Italy is 42.5 years old, more female, and lives primarily in Sicilia.
The audience is concentrated in Sicilia, Lombardy, Lazio.
Top brand affinities include Canada, OVS, Gardaland, with strongest over-indexing on Canada (1.84× the country average).
Demographically, the Theme parks audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Travelling, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Theme parks fan in Italy is more female, around 42.5 years old, with strong Travelling tendencies and a notable affinity for Canada.
The key figures that characterise the Theme parks profile in Italy.
57.4% are female, 42.6% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 42.5 |
| Estimated audience size | 8,961,334 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Theme parks audience comes from Italy.
| Country | Share |
|---|---|
| United States | 23.1% |
| Japan | 8.4% |
| United Kingdom | 4.7% |
Where the Theme parks audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~4M | 10.36× | |
| 02 | Calabria | ~300K | 1.05× | |
| 03 | Aosta Valley | ~20K | 0.95× | |
| 04 | Molise | ~40K | 0.94× | |
| 05 | Basilicata | ~70K | 0.91× | |
| 06 | Umbria | ~100K | 0.85× | |
| 07 | Abruzzo | ~200K | 0.81× | |
| 08 | Trentino-Alto Adige/Südtirol | ~100K | 0.81× | |
| 09 | Friuli-Venezia Giulia | ~100K | 0.81× | |
| 10 | Sardinia | ~200K | 0.77× | |
| 11 | Marche | ~200K | 0.77× | |
| 12 | Liguria | ~200K | 0.76× | |
| 13 | Tuscany | ~400K | 0.73× | |
| 14 | Lombardy | ~1M | 0.72× | |
| 15 | Puglia | ~400K | 0.72× | |
| 16 | Lazio | ~800K | 0.69× | |
| 17 | Campania | ~600K | 0.64× | |
| 18 | Veneto | ~500K | 0.64× | |
| 19 | Piedmont | ~400K | 0.64× | |
| 20 | Emilia-Romagna | ~400K | 0.61× |
The strongest cross-interests of the Theme parks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gardaland | Travel & Leisure | 2.47× | ||
| 02 | Disneyland Paris | Travel & Leisure | 2.33× | ||
| 03 | Pepco | Fashion & Accessoires | 2.15× | ||
| 04 | Water park | Travel & Leisure | 1.93× | ||
| 05 | Barbie | Movies & TV | 1.86× | ||
| 06 | Canada | Travel & Leisure | 1.84× | ||
| 07 | Bennet (supermarket) | Food & Beverages | 1.81× | ||
| 08 | OVS | Fashion & Accessoires | 1.70× | ||
| 09 | Holiday village | Travel & Leisure | 1.63× | ||
| 10 | Raoul Bova | Movies & TV | 1.61× | ||
| 11 | Zoo | Kids & Family | 1.60× | ||
| 12 | Salento | Travel & Leisure | 1.60× | ||
| 13 | Kindergarten | Kids & Family | 1.58× | ||
| 14 | Motivi | Fashion & Accessoires | 1.57× | ||
| 15 | Tour operator | Travel & Leisure | 1.54× | ||
| 16 | Bedroom | Home & Garden | 1.52× | ||
| 17 | Village | Travel & Leisure | 1.51× | ||
| 18 | Trivago | Travel & Leisure | 1.51× | ||
| 19 | Lip gloss | Beauty & Wellness | 1.51× | ||
| 20 | Wedding planner | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.24× | |
| Pet Ownership | JOY | 1.23× | |
| Extroversion | THRILL | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.94× | |
| Risk Appetite | THRILL | 0.95× | |
| Patriotism | CONSERVATISM | 0.96× |
Theme parks has an estimated audience of 8,961,334 people in Italy, concentrated in Sicilia and Lombardy.
57.4% of Theme parks fans are female, 42.6% are male, with an average age of 42.5 years.
Theme parks fans show strongest brand affinity for Canada (1.84×), OVS (1.7×), and Gardaland (2.47×) over the country average.
Theme parks fans in Italy are most concentrated in Sicilia (reach ~4M), Lombardy (reach ~1M), and Lazio (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Theme parks itself, the audience over-indexes on OVS (1.7×), Gardaland (2.47×), Barbie (1.86×), and Bedroom (1.52×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Theme parks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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