Theme parks Audience in Italy
Theme parks has an estimated audience of 8,961,334 people in Italy. 57.4% are female, 42.6% are male, average age 42.5. Top regions: Sicilia, Lombardy, Lazio. Top brand affinities: Canada, Barbie, Gardaland, OVS, Bedroom.
The average Theme parks fan in Italy is 42.5 years old, more female, and lives primarily in Sicilia. The audience is concentrated in Sicilia, Lombardy, Lazio. Top brand affinities include Canada, Barbie, Gardaland, with strongest over-indexing on Canada (1.84× the country average). Demographically, the Theme parks audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Theme parks fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 42.5 |
| Estimated audience size | 8,961,334 |
Audience persona
The typical Theme parks fan in Italy is more female, around 42.5 years old, with strong Risk Appetite tendencies and a notable affinity for Canada.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Sicilia | 3,825,000 | 10.61× |
| Lombardy | 1,090,355 | 0.69× |
| Lazio | 687,125 | 0.63× |
| Campania | 492,625 | 0.49× |
| Tuscany | 372,454 | 0.63× |
| Veneto | 349,140 | 0.49× |
| Puglia | 343,797 | 0.56× |
| Emilia-Romagna | 325,092 | 0.44× |
| Calabria | 296,136 | 1.08× |
| Piedmont | 290,892 | 0.44× |
| Sardinia | 114,312 | 0.45× |
| Liguria | 90,961 | 0.36× |
| Trentino-Alto Adige/Südtirol | 85,086 | 0.5× |
| Marche | 70,081 | 0.31× |
| Friuli-Venezia Giulia | 66,040 | 0.39× |
| Abruzzo | 60,619 | 0.31× |
| Umbria | 45,472 | 0.31× |
| Basilicata | 31,126 | 0.38× |
| Molise | 15,993 | 0.38× |
| Aosta Valley | 12,448 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Canada | 1.84× | Travel & Leisure |
| Barbie | 1.86× | Movies & TV |
| Gardaland | 2.47× | Travel & Leisure |
| OVS | 1.7× | Fashion & Accessoires |
| Bedroom | 1.52× | Home & Garden |
| Tour operator | 1.54× | Travel & Leisure |
| Zoo | 1.6× | Kids & Family |
| Kindergarten | 1.58× | Kids & Family |
| Salento | 1.6× | Travel & Leisure |
| Pepco | 2.15× | Fashion & Accessoires |
| Village | 1.51× | Travel & Leisure |
| Trivago | 1.51× | Travel & Leisure |
| Water park | 1.93× | Travel & Leisure |
| Disneyland Paris | 2.33× | Travel & Leisure |
| Raoul Bova | 1.61× | Movies & TV |
| Wedding planner | 1.5× | Kids & Family |
| Lip gloss | 1.51× | Beauty & Wellness |
| Bennet (supermarket) | 1.81× | Food & Beverages |
| Motivi | 1.57× | Fashion & Accessoires |
| Holiday village | 1.63× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.52 |
| LGBTQ+ Identity | OPEN | 1.49 |
| Community Orientation | OPEN | 1.33 |
| Travelling | THRILL | 1.33 |
| Luxury Orientation | PREMIUM | 1.2 |
| Extroversion | THRILL | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.1% |
| Japan | 8.4% |
| United Kingdom | 4.7% |
See Theme parks audiences in other countries
More Travel type audiences in Italy
- Hotels (26,219,983)
- Beaches (17,074,943)
- Camping (13,701,662)
- Lodging (11,426,698)
- Air travel (11,218,998)
Frequently asked questions
How many fans does Theme parks have in Italy?
Theme parks has an estimated audience of 8,961,334 people in Italy, concentrated in Sicilia and Lombardy.
What is the gender split and age of Theme parks fans?
57.4% of Theme parks fans are female, 42.6% are male, with an average age of 42.5 years.
Which brands do Theme parks fans like most?
Theme parks fans show strongest brand affinity for Canada (1.84×), Barbie (1.86×), and Gardaland (2.47×) over the country average.
Where do Theme parks fans live in Italy?
Theme parks fans in Italy are most concentrated in Sicilia (reach 3,825,000), Lombardy (reach 1,090,355), and Lazio (reach 687,125). These three regions account for the largest share of the active audience.
What other brands do Theme parks fans also like?
Beyond Theme parks itself, the audience over-indexes on Barbie (1.86×), Gardaland (2.47×), OVS (1.7×), and Bedroom (1.52×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Theme parks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.