A data profile of the people who buy, follow and care about Village in Italy — modelled from more than twelve digital signal sources. Village has an estimated audience of 6,543,629 people in Italy.
Village has an estimated audience of 6,543,629 people in Italy. 58.2% are female, 41.8% are male, average age 42.5. Top brand affinities: Adriatic Sea, Google Flights, MSC Cruises, WhatsApp, Airbnb.
Top brand affinities include Adriatic Sea, Google Flights, MSC Cruises, with strongest over-indexing on Adriatic Sea (5.19× the country average).
Demographically, the Village audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Village fan in Italy is more female, around 42.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Adriatic Sea.
The key figures that characterise the Village profile in Italy.
58.2% are female, 41.8% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 42.5 |
| Estimated audience size | 6,543,629 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 25% | |
| 40-49 | 25% | |
| 50+ | 24% |
of the worldwide Village audience comes from Italy.
| Country | Share |
|---|---|
| United States | 14.7% |
| Italy | 6.5% |
| United Kingdom | 4.9% |
The strongest cross-interests of the Village audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Flights | Travel & Leisure | 5.20× | ||
| 02 | MSC Cruises | Travel & Leisure | 5.20× | ||
| 03 | Matthew McConaughey | Movies & TV | 5.20× | ||
| 04 | Adriatic Sea | Travel & Leisure | 5.19× | ||
| 05 | Flickr | Internet & Social Media | 4.87× | ||
| 06 | Eden Viaggi | Travel & Leisure | 4.68× | ||
| 07 | Travel website | Travel & Leisure | 2.63× | ||
| 08 | Wikipedia | Internet & Social Media | 2.52× | ||
| 09 | Trivago | Travel & Leisure | 2.50× | ||
| 10 | First class travel | Travel & Leisure | 2.09× | ||
| 11 | Airbnb | Travel & Leisure | 2.05× | ||
| 12 | Mediaset | Technology & Electronics | 2.04× | ||
| 13 | IKEA | Home & Garden | 1.90× | ||
| 14 | Internet & Social Media | 1.88× | |||
| 15 | Volunteering | Politics & Society | 1.85× | ||
| 16 | Singer-songwriter | Music & Radio | 1.76× | ||
| 17 | EasyJet | Travel & Leisure | 1.69× | ||
| 18 | Coop | Food & Beverages | 1.65× | ||
| 19 | Personal finance | Business & Career | 1.61× | ||
| 20 | Google Maps | Internet & Social Media | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.61× | |
| Quality Awareness | PREMIUM | 1.56× | |
| Community Orientation | OPEN | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.78× | |
| Risk Appetite | THRILL | 0.88× | |
| Price Sensitivity | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Village. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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