A data profile of the people who buy, follow and care about Village in India — modelled from more than twelve digital signal sources. Village has an estimated audience of 4,920,118 people in India.
Village has an estimated audience of 4,920,118 people in India. 19.2% are female, 80.8% are male, average age 30.9. Top brand affinities: Tinder, Videography, Real property, OnePlus, State school.
Top brand affinities include Tinder, Videography, Real property, with strongest over-indexing on Tinder (10.67× the country average).
Demographically, the Village audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Spirituality, Social Media Usage.
The typical Village fan in India is more male, around 30.9 years old, with strong Spirituality tendencies and a notable affinity for Tinder.
The key figures that characterise the Village profile in India.
19.2% are female, 80.8% are male, average age 30.9.
| Metric | Value |
|---|---|
| Female | 19.2% |
| Male | 80.8% |
| Average age | 30.9 |
| Estimated audience size | 4,920,118 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 27% | |
| 30-39 | 16% | |
| 40-49 | 11% | |
| 50+ | 7% |
of the worldwide Village audience comes from India.
| Country | Share |
|---|---|
| United States | 14.7% |
| Italy | 6.5% |
| United Kingdom | 4.9% |
The strongest cross-interests of the Village audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tinder | Internet & Social Media | 10.67× | ||
| 02 | Player versus player | Games | 7.35× | ||
| 03 | Coconut milk | Food & Beverages | 3.61× | ||
| 04 | Manual transmission | Cars & Mobility | 3.31× | ||
| 05 | Italo disco | Music & Radio | 3.21× | ||
| 06 | Automatic transmission | Cars & Mobility | 3.11× | ||
| 07 | Duvet | Home & Garden | 2.75× | ||
| 08 | Videography | Internet & Social Media | 2.69× | ||
| 09 | Spanish language | Politics & Society | 2.42× | ||
| 10 | Real property | Home & Garden | 2.23× | ||
| 11 | Ramen | Food & Beverages | 2.07× | ||
| 12 | Image scanner | Technology & Electronics | 2.06× | ||
| 13 | Diplomacy | Politics & Society | 1.91× | ||
| 14 | OnePlus | Technology & Electronics | 1.90× | ||
| 15 | Smart city | Technology & Electronics | 1.83× | ||
| 16 | Blood vessel | Health | 1.72× | ||
| 17 | State school | Kids & Family | 1.67× | ||
| 18 | Western Union | Business & Career | 1.62× | ||
| 19 | Arthritis awareness | Health | 1.61× | ||
| 20 | Breast Cancer awareness | Health | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.93× | |
| Social Media Usage | JOY | 0.92× | |
| Risk Appetite | THRILL | 0.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.65× | |
| Social Media Usage | JOY | 0.92× | |
| Spirituality | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Village. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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