A data profile of the people who buy, follow and care about Village in France — modelled from more than twelve digital signal sources. Village has an estimated audience of 4,166,197 people in France.
Village has an estimated audience of 4,166,197 people in France. 59.5% are female, 40.5% are male, average age 44.5. Top brand affinities: Love & Sex, Kitchen garden, Christmas Gift, Christmas tree, Zoom lens.
Top brand affinities include Love & Sex, Kitchen garden, Christmas Gift, with strongest over-indexing on Love & Sex (241.14× the country average).
Demographically, the Village audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Mindfulness, Travelling.
The typical Village fan in France is more female, around 44.5 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Village profile in France.
59.5% are female, 40.5% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 44.5 |
| Estimated audience size | 4,166,197 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Village audience comes from France.
| Country | Share |
|---|---|
| United States | 14.7% |
| Italy | 6.5% |
| United Kingdom | 4.9% |
The strongest cross-interests of the Village audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 241.14× | ||
| 02 | Selfridges | Shopping | 213.25× | ||
| 03 | Christmas Gift | Kids & Family | 39.33× | ||
| 04 | Christmas tree | Kids & Family | 27.39× | ||
| 05 | Kitchen garden | Home & Garden | 25.53× | ||
| 06 | Zoom lens | Technology & Electronics | 20.31× | ||
| 07 | Breast Cancer awareness | Health | 17.33× | ||
| 08 | Dentistry | Business & Career | 16.56× | ||
| 09 | Broadcasting of sports events | Movies & TV | 16.18× | ||
| 10 | Hormone | Health | 15.88× | ||
| 11 | Girl power | Politics & Society | 12.97× | ||
| 12 | Rose | Home & Garden | 12.01× | ||
| 13 | Sustainable products | Politics & Society | 11.02× | ||
| 14 | Single-lens reflex camera | Technology & Electronics | 10.36× | ||
| 15 | Burnout (psychology) | Health | 9.05× | ||
| 16 | Improvisation | Music & Radio | 6.31× | ||
| 17 | Center Parcs | Travel & Leisure | 3.77× | ||
| 18 | Emmanuel Macron | Politics & Society | 3.73× | ||
| 19 | Brigitte Bardot | Movies & TV | 3.02× | ||
| 20 | Real property | Home & Garden | 2.79× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.73× | |
| Travelling | THRILL | 1.86× | |
| Quality Awareness | PREMIUM | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.84× | |
| Extroversion | THRILL | 0.89× | |
| DIY Mentality | THRILL | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Village. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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