Village Audience in Germany
Village has an estimated audience of 2,422,862 people in Germany. 55.6% are female, 44.4% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Western Union, Keith Haring, Satire, Tagesschau.
The average Village fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Western Union, Keith Haring, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Village audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Village fans
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 39.9 |
| Estimated audience size | 2,422,862 |
Audience persona
The typical Village fan in Germany is more female, around 39.9 years old, with strong Pet Ownership tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 578,557 | 1.09× |
| Bayern | 332,860 | 0.85× |
| Baden-Württemberg | 302,757 | 0.92× |
| Niedersachsen | 244,599 | 1.04× |
| Hessen | 167,075 | 0.9× |
| Rheinland-Pfalz | 143,705 | 1.18× |
| Sachsen | 115,833 | 0.97× |
| Berlin | 101,956 | 0.94× |
| Schleswig-Holstein | 91,271 | 1.05× |
| Thüringen | 71,441 | 1.16× |
| Brandenburg | 68,479 | 0.91× |
| Sachsen-Anhalt | 57,757 | 0.92× |
| Hamburg | 48,533 | 0.89× |
| Mecklenburg-Vorpommern | 45,025 | 0.97× |
| Saarland | 33,938 | 1.14× |
| Bremen | 21,882 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Western Union | 4.92× | Business & Career |
| Keith Haring | 14.77× | Arts & Culture |
| Satire | 4.69× | Literature |
| Tagesschau | 2.04× | Movies & TV |
| JACK & JONES | 14.77× | Fashion & Accessoires |
| Pets | 1.74× | Pets & Animals |
| F.C. Hansa Rostock | 4.13× | Sports |
| Beck | 8.14× | Music & Radio |
| German television comedy | 4.78× | Movies & TV |
| TikTok | 1.54× | Internet & Social Media |
| Automobiles | 1.71× | Cars & Mobility |
| Capture One | 14.77× | Technology & Electronics |
| Freeware | 2.05× | Technology & Electronics |
| Farmers' market | 4.63× | Food & Beverages |
| Westdeutscher Rundfunk | 2.73× | Movies & TV |
| Center Parcs | 3.2× | Travel & Leisure |
| Real property | 3.29× | Home & Garden |
| Frida Kahlo | 4.49× | Arts & Culture |
| ICloud | 3.38× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.35 |
| Community Orientation | OPEN | 1.32 |
| LGBTQ+ Identity | OPEN | 1.31 |
| Indulgence | JOY | 1.22 |
| DIY Mentality | THRILL | 1.12 |
| Patriotism | CONSERVATISM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.7% |
| Italy | 6.5% |
| United Kingdom | 4.9% |
See Village audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Village have in Germany?
Village has an estimated audience of 2,422,862 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Village fans?
55.6% of Village fans are female, 44.4% are male, with an average age of 39.9 years.
Which brands do Village fans like most?
Village fans show strongest brand affinity for Jotex (78.71×), Western Union (4.92×), and Keith Haring (14.77×) over the country average.
Where do Village fans live in Germany?
Village fans in Germany are most concentrated in Nordrhein-Westfalen (reach 578,557), Bayern (reach 332,860), and Baden-Württemberg (reach 302,757). These three regions account for the largest share of the active audience.
What other brands do Village fans also like?
Beyond Village itself, the audience over-indexes on Western Union (4.92×), Keith Haring (14.77×), Satire (4.69×), and Tagesschau (2.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Village. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.