Rascasse Audience Intelligence

Village Audience in Germany

A data profile of the people who buy, follow and care about Village in Germany — modelled from more than twelve digital signal sources. Village has an estimated audience of 2,422,862 people in Germany.

#1629among Topic in Germany#222in Travel & Leisure

The average Village fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Keith Haring, Beck, with strongest over-indexing on Tagesschau (2.15× the country average).

Demographically, the Village audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Spirituality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Village fan in Germany is more female, around 39.9 years old, with strong Spirituality tendencies and a notable affinity for Tagesschau.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Village profile in Germany.

Audience size
2.4M
in Germany
Gender
55.6%♀
44.4% male
Age
39.9
average years
Country rank
#2737
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Village fans

55.6% are female, 44.4% are male, average age 39.9.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for Village audience in Germany
MetricValue
Female55.6%
Male44.4%
Average age39.9
Estimated audience size2,422,862
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Village audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3924%
40-4926%
50+17%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Village audience comes from Germany.

Worldwide audience distribution share by country for Village
CountryShare
United States14.7%
Italy6.5%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Village audience in Germany is strongest.

Fig. 05

Top regions by affinity

Village fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~100K3.26×
02Bremen~30K1.36×
03Rheinland-Pfalz~100K1.19×
04Bayern~400K1.12×
05Niedersachsen~200K1.00×
06Thüringen~60K0.97×
07Berlin~100K0.95×
08Nordrhein-Westfalen~500K0.93×
09Schleswig-Holstein~80K0.92×
10Hessen~200K0.91×
11Baden-Württemberg~300K0.90×
12Mecklenburg-Vorpommern~40K0.90×
13Sachsen~100K0.85×
14Hamburg~50K0.85×
15Sachsen-Anhalt~50K0.84×
16Brandenburg~60K0.83×
Fig. 06

Affinity by region

Affinity by region — Village, Germany
0.83×1.00×3.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Village audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Village audience
#·InterestCategoryAffinity×
01Keith HaringArts & Culture14.77×
02David HockneyArts & Culture14.77×
03Capture OneTechnology & Electronics14.77×
04Roy LichtensteinArts & Culture14.77×
05Georg JensenHome & Garden11.46×
06Gagosian GalleryArts & Culture10.99×
07BeckMusic & Radio8.80×
08Owen WilsonMovies & TV8.17×
09Conceptual artArts & Culture3.70×
10Real propertyHome & Garden2.79×
11Western UnionBusiness & Career2.71×
12TagesschauMovies & TV2.15×
13FocusNews2.11×
14Roland KaiserMusic & Radio2.04×
15Google MapsInternet & Social Media1.94×
16Müller (company)Food & Beverages1.89×
17CHECK24Business & Career1.79×
18KitchenHome & Garden1.71×
19KauflandShopping1.63×
20Netto Marken-DiscountShopping1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Village audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Village audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.41×
Need for SecurityCONSERVATISM1.40×
PatriotismCONSERVATISM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Village audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
SustainabilityBALANCE0.75×
Risk AppetiteTHRILL0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Village have in Germany?

Village has an estimated audience of 2,422,862 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Village fans?

55.6% of Village fans are female, 44.4% are male, with an average age of 39.9 years.

03

Which brands do Village fans like most?

Village fans show strongest brand affinity for Tagesschau (2.15×), Keith Haring (14.77×), and Beck (8.8×) over the country average.

04

Where do Village fans live in Germany?

Village fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Village fans also like?

Beyond Village itself, the audience over-indexes on Keith Haring (14.77×), Beck (8.8×), David Hockney (14.77×), and Müller (company) (1.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Village audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Village. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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