A data profile of the people who buy, follow and care about Village in United Kingdom — modelled from more than twelve digital signal sources. Village has an estimated audience of 4,958,175 people in United Kingdom.
The average Village fan in United Kingdom is 44.0 years old, more female, and lives primarily in Yorkshire and the Humber.
The audience is concentrated in Yorkshire and the Humber, South East, East of England.
Top brand affinities include Daily Star (United Kingdom), Breaking news, Energy, with strongest over-indexing on Daily Star (United Kingdom) (5.09× the country average).
Demographically, the Village audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Individualism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Village fan in United Kingdom is more female, around 44.0 years old, with strong Individualism tendencies and a notable affinity for Daily Star (United Kingdom).
The key figures that characterise the Village profile in United Kingdom.
68.0% are female, 32.0% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 68.0% |
| Male | 32.0% |
| Average age | 44.0 |
| Estimated audience size | 4,958,175 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 30% |
of the worldwide Village audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 14.7% |
| Italy | 6.5% |
| United Kingdom | 4.9% |
Where the Village audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~700K | 1.69× | |
| 02 | West Midlands | ~300K | 1.45× | |
| 03 | North East | ~200K | 1.07× | |
| 04 | South East | ~600K | 0.92× | |
| 05 | South West | ~300K | 0.85× | |
| 06 | East of England | ~400K | 0.78× | |
| 07 | East Midlands | ~300K | 0.73× | |
| 08 | North West | ~300K | 0.64× |
The strongest cross-interests of the Village audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Star (United Kingdom) | News | 5.09× | ||
| 02 | Diabetes mellitus type 2 awareness | Health | 4.80× | ||
| 03 | Breaking news | Movies & TV | 2.63× | ||
| 04 | Hot tub | Home & Garden | 2.56× | ||
| 05 | Real property | Home & Garden | 2.45× | ||
| 06 | Refrigerator | Home & Garden | 2.44× | ||
| 07 | Volunteering | Politics & Society | 2.43× | ||
| 08 | Wikipedia | Internet & Social Media | 2.43× | ||
| 09 | Mobile home | Cars & Mobility | 2.29× | ||
| 10 | Energy | Home & Garden | 2.02× | ||
| 11 | EBay | Shopping | 1.98× | ||
| 12 | Hobby | Home & Garden | 1.97× | ||
| 13 | Home Appliances | Home & Garden | 1.76× | ||
| 14 | Documentary movies | Movies & TV | 1.76× | ||
| 15 | Internet & Social Media | 1.73× | |||
| 16 | Aldi | Shopping | 1.70× | ||
| 17 | Kitchen | Home & Garden | 1.65× | ||
| 18 | Daily Express | News | 1.63× | ||
| 19 | Distilled beverage | Food & Beverages | 1.62× | ||
| 20 | Politics | Politics & Society | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.41× | |
| Convenience Orientation | PREMIUM | 1.36× | |
| Healthy Lifestyle | BALANCE | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.69× | |
| Luxury Orientation | PREMIUM | 0.80× | |
| Early Adopter Mentality | POWER | 0.82× |
Village has an estimated audience of 4,958,175 people in United Kingdom, concentrated in Yorkshire and the Humber and South East.
68.0% of Village fans are female, 32.0% are male, with an average age of 44.0 years.
Village fans show strongest brand affinity for Daily Star (United Kingdom) (5.09×), Breaking news (2.63×), and Energy (2.02×) over the country average.
Village fans in United Kingdom are most concentrated in Yorkshire and the Humber (reach ~700K), South East (reach ~600K), and East of England (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Village itself, the audience over-indexes on Breaking news (2.63×), Energy (2.02×), Volunteering (2.43×), and Hobby (1.97×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Village. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.