Rascasse Audience Intelligence

Village Audience in United States

A data profile of the people who buy, follow and care about Village in United States — modelled from more than twelve digital signal sources. Village has an estimated audience of 14,806,019 people in United States.

#1602among Topic in United States#209in Travel & Leisure

The average Village fan in United States is 41.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Superman, Harry Potter, Role-playing games, with strongest over-indexing on Superman (2.28× the country average).

Demographically, the Village audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Village fan in United States is more female, around 41.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Superman.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Village profile in United States.

Audience size
14.8M
in United States
Gender
62.8%♀
37.2% male
Age
41.2
average years
Country rank
#2362
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Village fans

62.8% are female, 37.2% are male, average age 41.2.

Fig. 02

Gender split

62.8%
Female
37.2%
Male
Demographic split for Village audience in United States
MetricValue
Female62.8%
Male37.2%
Average age41.2
Estimated audience size14,806,019
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Village audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3920%
40-4923%
50+24%
Fig. 04

Worldwide distribution

14.7%

of the worldwide Village audience comes from United States.

Worldwide audience distribution share by country for Village
CountryShare
United States14.7%
Italy6.5%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Village audience in United States is strongest.

Fig. 05

Top regions by affinity

Village fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~200K3.10×
02Louisiana~300K1.68×
03California~2M1.29×
04Illinois~600K1.28×
05New Hampshire~70K1.22×
06Wyoming~30K1.22×
07Rhode Island~60K1.17×
08Oklahoma~200K1.14×
09New York~900K1.11×
10Connecticut~200K1.11×
11West Virginia~70K1.08×
12Massachusetts~300K1.07×
13New Jersey~400K1.03×
14Arizona~300K1.02×
15North Carolina~400K1.00×
16Kansas~100K0.99×
17Hawaii~60K0.99×
18Ohio~400K0.98×
19South Dakota~30K0.98×
20Kentucky~200K0.96×
21Maine~50K0.96×
22South Carolina~200K0.94×
23Alabama~200K0.94×
24Utah~100K0.94×
25Arkansas~100K0.94×
26Texas~1M0.93×
27Georgia~400K0.93×
28Nebraska~70K0.93×
29Tennessee~300K0.91×
30Montana~40K0.91×
31North Dakota~30K0.90×
32Michigan~300K0.89×
33Mississippi~100K0.88×
34Florida~900K0.87×
35Washington~300K0.87×
36Indiana~200K0.86×
37Alaska~30K0.86×
38Pennsylvania~400K0.85×
39Delaware~30K0.85×
40Wisconsin~200K0.84×
41Nevada~100K0.84×
42Virginia~300K0.83×
43New Mexico~60K0.83×
44Missouri~200K0.82×
45Iowa~100K0.80×
46Maryland~200K0.77×
47Colorado~200K0.76×
48Minnesota~200K0.76×
49Oregon~100K0.72×
50Washington, District of Columbia~30K0.68×
Fig. 06

Affinity by region

Affinity by region — Village, United States
0.68×1.00×3.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Village audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Village audience
#·InterestCategoryAffinity×
01SteamGames3.34×
02League of LegendsGames3.34×
03Shōnen mangaLiterature3.33×
04Vikings (TV series)Movies & TV3.23×
05Anne HathawayMovies & TV3.14×
06Millie Bobby BrownMovies & TV2.74×
07Denny'sFood & Beverages2.66×
08Role-playing gamesGames2.63×
09FandomLiterature2.53×
10Board gamesGames2.31×
11SupermanMovies & TV2.28×
12Real propertyHome & Garden2.25×
13BatmanMovies & TV2.02×
14InnovationBusiness & Career1.99×
15Scooby-DooMovies & TV1.97×
16Anime moviesMovies & TV1.78×
17Harry PotterMovies & TV1.76×
18Pizza HutFood & Beverages1.68×
19PodcastMusic & Radio1.63×
20SubwayFood & Beverages1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Village audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Village audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.83×
PatriotismCONSERVATISM1.46×
IndividualismJOY1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Village audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Pet OwnershipJOY0.81×
Design AffinityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Village have in United States?

Village has an estimated audience of 14,806,019 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Village fans?

62.8% of Village fans are female, 37.2% are male, with an average age of 41.2 years.

03

Which brands do Village fans like most?

Village fans show strongest brand affinity for Superman (2.28×), Harry Potter (1.76×), and Role-playing games (2.63×) over the country average.

04

Where do Village fans live in United States?

Village fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1M), and New York (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Village fans also like?

Beyond Village itself, the audience over-indexes on Harry Potter (1.76×), Role-playing games (2.63×), Steam (3.34×), and Podcast (1.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Village audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Village. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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