Village Audience in United States

Village logo

Village has an estimated audience of 14,806,019 people in United States. 62.8% are female, 37.2% are male, average age 41.2. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Grinch, Vocal harmony, Wok, Goop.

The average Village fan in United States is 41.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Grinch, Vocal harmony, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Village audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Early Adopter Mentality, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Village fans

Demographic split for Village audience in United States
MetricValue
Female62.8%
Male37.2%
Average age41.2
Estimated audience size14,806,019

Audience persona

The typical Village fan in United States is more female, around 41.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Village in United States
RegionReachAffinity
California1,717,1321.05×
Texas1,225,0130.96×
New York917,4111.11×
Florida803,2490.8×
Illinois666,8431.35×
Arizona534,0741.77×
North Carolina457,0441.03×
Ohio442,6040.97×
Georgia419,9120.92×
New Jersey411,8961.09×
Pennsylvania410,2490.82×
Michigan407,1971.05×
Massachusetts385,7151.32×
Virginia332,7470.92×
Idaho297,9384.01×
Washington274,3240.92×
Tennessee220,1040.74×
Indiana209,0690.77×
Maryland201,6900.79×
Connecticut192,7671.3×
Colorado190,2400.82×
South Carolina187,8420.84×
Wisconsin184,4440.83×
Missouri180,1010.75×
Alabama173,5240.84×
Minnesota167,3910.79×
Utah147,4381.11×
Oklahoma143,7120.87×
Oregon133,6080.79×
Louisiana133,6070.7×
Kentucky133,5630.72×
Nevada110,6220.77×
Kansas105,9780.91×
Arkansas97,0880.8×
Mississippi93,8430.77×
Iowa84,2720.69×
Hawaii83,9131.32×
West Virginia81,1491.18×
New Hampshire79,1861.36×
Nebraska69,0350.93×
Rhode Island64,7601.37×
New Mexico55,6870.75×
Maine51,4650.97×
Montana41,5891.01×
Delaware35,2860.86×
Washington, District of Columbia31,4060.71×
Vermont29,3541.13×
Alaska26,9120.85×
North Dakota23,5710.77×
South Dakota19,3670.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Village audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Grinch19.95×Movies & TV
Vocal harmony10.94×Music & Radio
Wok14.92×Food & Beverages
Goop11.71×Internet & Social Media
Product design3.27×Business & Career
Dog breed1.78×Pets & Animals
Grace Slick13.17×Music & Radio
Google Home9.67×Technology & Electronics
Governor of Michigan9.56×Politics & Society
Combat sport1.88×Sports
Cherish (group)11.92×Music & Radio
Gift registry13.9×Kids & Family
Eutheria22.37×Pets & Animals
Wikia3.34×Internet & Social Media
Fairy godmother7.3×Literature
Bank account2.37×Business & Career
headspace8.87×Health
Guitarist (magazine)10.7×Music & Radio
Hipster8.52×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Village audience
TraitClusterScore
Early Adopter MentalityPOWER1.82
DIY MentalityTHRILL1.29
ExtroversionTHRILL1.21
Risk AppetiteTHRILL1.14
TraditionCONSERVATISM1.11
Need for SecurityCONSERVATISM1.11

Worldwide distribution

Worldwide audience distribution share by country for Village
CountryShare
United States14.7%
Italy6.5%
United Kingdom4.9%

See Village audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Village have in United States?

Village has an estimated audience of 14,806,019 people in United States, concentrated in California and Texas.

What is the gender split and age of Village fans?

62.8% of Village fans are female, 37.2% are male, with an average age of 41.2 years.

Which brands do Village fans like most?

Village fans show strongest brand affinity for Keene, New Hampshire (675×), Grinch (19.95×), and Vocal harmony (10.94×) over the country average.

Where do Village fans live in United States?

Village fans in United States are most concentrated in California (reach 1,717,132), Texas (reach 1,225,013), and New York (reach 917,411). These three regions account for the largest share of the active audience.

What other brands do Village fans also like?

Beyond Village itself, the audience over-indexes on Grinch (19.95×), Vocal harmony (10.94×), Wok (14.92×), and Goop (11.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Village. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.