Rascasse Audience Intelligence

Anime movies Audience in United States

A data profile of the people who buy, follow and care about Anime movies in United States — modelled from more than twelve digital signal sources. Anime movies has an estimated audience of 47,692,477 people in United States.

#9among Movie genre in United States#310among Topic in United States#35in Movies & TV

The average Anime movies fan in United States is 31.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Beauty, Superman, Anime convention, with strongest over-indexing on Beauty (1.57× the country average).

Demographically, the Anime movies audience skews balanced with an average age of 31.7, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Anime movies fan in United States is balanced, around 31.7 years old, with strong Extroversion tendencies and a notable affinity for Beauty.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Anime movies profile in United States.

Audience size
47.7M
in United States
Gender
45.5%♀
54.5% male
Age
31.7
average years
Country rank
#428
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Anime movies fans

45.5% are female, 54.5% are male, average age 31.7.

Fig. 02

Gender split

45.5%
Female
54.5%
Male
Demographic split for Anime movies audience in United States
MetricValue
Female45.5%
Male54.5%
Average age31.7
Estimated audience size47,692,477
Fig. 03

Age distribution

Ø 31.7
average years
Age distribution of the Anime movies audience in United States
Age bracketShare%
16-1940%
20-2924%
30-3915%
40-4912%
50+10%
Fig. 04

Worldwide distribution

17.2%

of the worldwide Anime movies audience comes from United States.

Worldwide audience distribution share by country for Anime movies
CountryShare
United States17.2%
China10.4%
Japan9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Anime movies audience in United States is strongest.

Fig. 05

Top regions by affinity

Anime movies fans by region: top regions in United States
#RegionReachAffinity×
01Texas~5M1.28×
02California~6.5M1.26×
03Hawaii~200K1.20×
04Oklahoma~600K1.19×
05Georgia~1.5M1.16×
06Washington~1M1.16×
07Nevada~500K1.15×
08New Mexico~300K1.14×
09Utah~500K1.12×
10Oregon~600K1.11×
11Arkansas~400K1.11×
12Kansas~400K1.11×
13North Carolina~1.5M1.10×
14Arizona~1M1.09×
15Nebraska~300K1.09×
16Idaho~300K1.07×
17Alaska~100K1.07×
18Minnesota~700K1.06×
19South Dakota~100K1.05×
20Virginia~1M1.03×
21Indiana~900K1.03×
22Mississippi~400K1.02×
23Maryland~800K1.01×
24Missouri~800K1.01×
25Alabama~700K0.99×
26Illinois~1.5M0.98×
27Colorado~700K0.98×
28Kentucky~600K0.98×
29Florida~3M0.97×
30Pennsylvania~1.5M0.97×
31New York~2.5M0.96×
32South Carolina~700K0.96×
33Louisiana~600K0.96×
34Michigan~1M0.94×
35Iowa~400K0.94×
36Tennessee~900K0.93×
37Massachusetts~900K0.93×
38New Jersey~1M0.92×
39Delaware~100K0.92×
40North Dakota~90K0.92×
41Ohio~1.5M0.91×
42Wisconsin~600K0.88×
43Connecticut~400K0.87×
44Montana~100K0.87×
45Rhode Island~100K0.86×
46West Virginia~200K0.84×
47Vermont~70K0.82×
48Maine~100K0.81×
49Washington, District of Columbia~100K0.78×
50New Hampshire~100K0.77×
Fig. 06

Affinity by region

Affinity by region — Anime movies, United States
0.77×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Anime movies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Anime movies audience
#·InterestCategoryAffinity×
01Warriors (novel series)Literature3.25×
02Tabletop role-playing gameGames2.94×
03Anime conventionLiterature2.69×
04Japanese artArts & Culture2.63×
05Anime and manga fandomLiterature2.58×
06CrunchyrollGames2.57×
07Gaming computerTechnology & Electronics2.54×
08TwitchGames2.44×
09Pokémon (video game series)Games2.31×
10MangaLiterature2.20×
11South KoreaTravel & Leisure2.14×
12GodzillaMovies & TV1.88×
13PokémonGames1.83×
14JapanTravel & Leisure1.80×
15Role-playing gamesGames1.76×
16GamerGames1.72×
17Mobile gameGames1.68×
18BeautyBeauty & Wellness1.57×
19SupermanMovies & TV1.54×
20PeacemakerMovies & TV1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Anime movies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Anime movies audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.09×
Early Adopter MentalityPOWER1.06×
Social Media UsageJOY1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Anime movies audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.65×
Community OrientationOPEN0.69×
Career OrientationPOWER0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Anime movies have in United States?

Anime movies has an estimated audience of 47,692,477 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Anime movies fans?

45.5% of Anime movies fans are female, 54.5% are male, with an average age of 31.7 years.

03

Which brands do Anime movies fans like most?

Anime movies fans show strongest brand affinity for Beauty (1.57×), Superman (1.54×), and Anime convention (2.69×) over the country average.

04

Where do Anime movies fans live in United States?

Anime movies fans in United States are most concentrated in California (reach ~6.5M), Texas (reach ~5M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Anime movies fans also like?

Beyond Anime movies itself, the audience over-indexes on Superman (1.54×), Anime convention (2.69×), Warriors (novel series) (3.25×), and Twitch (2.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Anime movies audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Anime movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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