A data profile of the people who buy, follow and care about Anime movies in United Kingdom — modelled from more than twelve digital signal sources. Anime movies has an estimated audience of 7,466,561 people in United Kingdom.
The average Anime movies fan in United Kingdom is 35.9 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Video games, TikTok, Superman, with strongest over-indexing on Video games (1.94× the country average).
Demographically, the Anime movies audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Social Media Usage, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Anime movies fan in United Kingdom is balanced, around 35.9 years old, with strong Social Media Usage tendencies and a notable affinity for Video games.
The key figures that characterise the Anime movies profile in United Kingdom.
47.3% are female, 52.7% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 35.9 |
| Estimated audience size | 7,466,561 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 16% |
of the worldwide Anime movies audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.2% |
| China | 10.4% |
| Japan | 9.5% |
Where the Anime movies audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~500K | 1.53× | |
| 02 | Yorkshire and the Humber | ~900K | 1.48× | |
| 03 | North East | ~300K | 1.14× | |
| 04 | Northern Ireland | ~200K | 1.03× | |
| 05 | Scotland | ~700K | 1.00× | |
| 06 | England | ~5.5M | 0.97× | |
| 07 | South East | ~900K | 0.94× | |
| 08 | East of England | ~600K | 0.86× | |
| 09 | South West | ~500K | 0.84× | |
| 10 | East Midlands | ~400K | 0.83× | |
| 11 | North West | ~400K | 0.53× |
The strongest cross-interests of the Anime movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anime & Cosplay | Fashion & Accessoires | 5.14× | ||
| 02 | Anime and manga fandom | Literature | 3.66× | ||
| 03 | Anime convention | Literature | 3.63× | ||
| 04 | Twitch | Games | 3.04× | ||
| 05 | Pokémon (video game series) | Games | 3.01× | ||
| 06 | Gaming computer | Technology & Electronics | 2.96× | ||
| 07 | Shelter Dogs | Pets & Animals | 2.72× | ||
| 08 | Manga | Literature | 2.61× | ||
| 09 | KPop Demon Hunters | Movies & TV | 2.37× | ||
| 10 | Dune | Movies & TV | 2.24× | ||
| 11 | Video games | Games | 1.94× | ||
| 12 | Stranger Things | Movies & TV | 1.92× | ||
| 13 | Comics | Literature | 1.91× | ||
| 14 | Superman | Movies & TV | 1.81× | ||
| 15 | TikTok | Internet & Social Media | 1.75× | ||
| 16 | New York City | Travel & Leisure | 1.75× | ||
| 17 | Animated movies | Movies & TV | 1.70× | ||
| 18 | Mobile game | Games | 1.70× | ||
| 19 | Manchester City F.C. | Sports | 1.65× | ||
| 20 | Wembley Stadium | Sports | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.25× | |
| Pet Ownership | JOY | 1.24× | |
| Mindfulness | BALANCE | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.68× | |
| Need for Security | CONSERVATISM | 0.75× | |
| DIY Mentality | THRILL | 0.76× |
Anime movies has an estimated audience of 7,466,561 people in United Kingdom, concentrated in England and South East.
47.3% of Anime movies fans are female, 52.7% are male, with an average age of 35.9 years.
Anime movies fans show strongest brand affinity for Video games (1.94×), TikTok (1.75×), and Superman (1.81×) over the country average.
Anime movies fans in United Kingdom are most concentrated in England (reach ~5.5M), South East (reach ~900K), and Yorkshire and the Humber (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Anime movies itself, the audience over-indexes on TikTok (1.75×), Superman (1.81×), Anime and manga fandom (3.66×), and Anime convention (3.63×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Anime movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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