Hotels Audience in Italy
Hotels has an estimated audience of 26,219,983 people in Italy. 55.1% are female, 44.9% are male, average age 45.0. Top regions: Lombardy, Lazio, Veneto. Top brand affinities: Instant messaging, Slovenia, Expert (company), Bars, Meat.
The average Hotels fan in Italy is 45.0 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Veneto. Top brand affinities include Instant messaging, Slovenia, Expert (company), with strongest over-indexing on Instant messaging (2.84× the country average). Demographically, the Hotels audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Community Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Hotels fans
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 45.0 |
| Estimated audience size | 26,219,983 |
Audience persona
The typical Hotels fan in Italy is more female, around 45.0 years old, with strong Community Orientation tendencies and a notable affinity for Instant messaging.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 4,578,980 | 0.99× |
| Lazio | 3,112,148 | 0.97× |
| Veneto | 2,869,140 | 1.38× |
| Emilia-Romagna | 2,800,976 | 1.31× |
| Tuscany | 2,318,637 | 1.33× |
| Campania | 2,240,980 | 0.76× |
| Piedmont | 1,939,361 | 1× |
| Sicilia | 1,733,205 | 0.76× |
| Puglia | 1,546,037 | 0.86× |
| Trentino-Alto Adige/Südtirol | 828,870 | 1.67× |
| Liguria | 768,607 | 1.04× |
| Marche | 694,724 | 1.06× |
| Calabria | 564,795 | 0.7× |
| Friuli-Venezia Giulia | 560,473 | 1.13× |
| Sardinia | 560,118 | 0.76× |
| Abruzzo | 505,140 | 0.87× |
| Umbria | 486,765 | 1.15× |
| Basilicata | 175,435 | 0.73× |
| Molise | 78,673 | 0.63× |
| Aosta Valley | 58,163 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Instant messaging | 2.84× | Internet & Social Media |
| Slovenia | 2.44× | Travel & Leisure |
| Expert (company) | 2.91× | Shopping |
| Bars | 1.53× | Travel & Leisure |
| Meat | 1.75× | Food & Beverages |
| corriere dello sport | 1.83× | Sports |
| Google Maps | 1.72× | Internet & Social Media |
| Dentistry | 2.71× | Business & Career |
| Enoteca | 2.77× | Food & Beverages |
| La Dolce Vita | 5.21× | Movies & TV |
| General practitioner | 2.48× | Health |
| Tattoos | 1.53× | Fashion & Accessoires |
| Canada | 1.89× | Travel & Leisure |
| Germany | 2.52× | Travel & Leisure |
| Voucher | 2.27× | Shopping |
| Ischia | 2.91× | Travel & Leisure |
| Weather | 2.25× | Home & Garden |
| Library | 2.43× | Literature |
| Web application | 2.47× | Technology & Electronics |
| Sophia Loren | 2.42× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.12 |
| Luxury Orientation | PREMIUM | 1.06 |
| Patriotism | CONSERVATISM | 1.02 |
| Extroversion | THRILL | 1.01 |
| Travelling | THRILL | 0.98 |
| Indulgence | JOY | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.7% |
| Italy | 4.9% |
| United Kingdom | 4.7% |
See Hotels audiences in other countries
More Travel type audiences in Italy
- Beaches (17,074,943)
- Camping (13,701,662)
- Lodging (11,426,698)
- Air travel (11,218,998)
- Lakes (10,506,238)
Frequently asked questions
How many fans does Hotels have in Italy?
Hotels has an estimated audience of 26,219,983 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Hotels fans?
55.1% of Hotels fans are female, 44.9% are male, with an average age of 45.0 years.
Which brands do Hotels fans like most?
Hotels fans show strongest brand affinity for Instant messaging (2.84×), Slovenia (2.44×), and Expert (company) (2.91×) over the country average.
Where do Hotels fans live in Italy?
Hotels fans in Italy are most concentrated in Lombardy (reach 4,578,980), Lazio (reach 3,112,148), and Veneto (reach 2,869,140). These three regions account for the largest share of the active audience.
What other brands do Hotels fans also like?
Beyond Hotels itself, the audience over-indexes on Slovenia (2.44×), Expert (company) (2.91×), Bars (1.53×), and Meat (1.75×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.