A data profile of the people who buy, follow and care about Hotels in Spain — modelled from more than twelve digital signal sources. Hotels has an estimated audience of 14,463,665 people in Spain.
Hotels has an estimated audience of 14,463,665 people in Spain. 59.3% are female, 40.7% are male, average age 46.5. Top brand affinities: Iberia (airline), WhatsApp, Nature, Distilled beverage, Mango.
Top brand affinities include Iberia (airline), WhatsApp, Nature, with strongest over-indexing on Iberia (airline) (2.46× the country average).
Demographically, the Hotels audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Community Orientation, Indulgence.
The typical Hotels fan in Spain is more female, around 46.5 years old, with strong Community Orientation tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Hotels profile in Spain.
59.3% are female, 40.7% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 46.5 |
| Estimated audience size | 14,463,665 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 35% |
of the worldwide Hotels audience comes from Spain.
| Country | Share |
|---|---|
| United States | 15.6% |
| Italy | 4.9% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Hotels audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Volunteering | Politics & Society | 2.86× | ||
| 02 | Mango | Shopping | 2.57× | ||
| 03 | Internet & Social Media | 2.51× | |||
| 04 | Iberia (airline) | Travel & Leisure | 2.46× | ||
| 05 | Refrigerator | Home & Garden | 2.35× | ||
| 06 | Distilled beverage | Food & Beverages | 2.31× | ||
| 07 | TripAdvisor | Travel & Leisure | 2.27× | ||
| 08 | Travel website | Travel & Leisure | 2.23× | ||
| 09 | Real property | Home & Garden | 2.06× | ||
| 10 | Wikipedia | Internet & Social Media | 1.84× | ||
| 11 | Aldi | Shopping | 1.69× | ||
| 12 | Caixabank | Business & Career | 1.65× | ||
| 13 | Julio Iglesias | Music & Radio | 1.64× | ||
| 14 | IBEX 35 | Business & Career | 1.62× | ||
| 15 | Kitchen | Home & Garden | 1.58× | ||
| 16 | Spas | Beauty & Wellness | 1.58× | ||
| 17 | Bars | Travel & Leisure | 1.54× | ||
| 18 | Movistar+ | Movies & TV | 1.53× | ||
| 19 | Desserts | Food & Beverages | 1.52× | ||
| 20 | Nature | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.42× | |
| Indulgence | JOY | 1.37× | |
| Travelling | THRILL | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.93× | |
| DIY Mentality | THRILL | 0.95× | |
| Mindfulness | BALANCE | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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