Hotels Audience in Spain
Hotels has an estimated audience of 14,463,665 people in Spain. 59.3% are female, 40.7% are male, average age 46.5. Top brand affinities: Singer-songwriter, MSN, Sports nutrition, TripAdvisor, Julio Iglesias.
Top brand affinities include Singer-songwriter, MSN, Sports nutrition, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Hotels audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Community Orientation, Travelling.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Hotels fans
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 46.5 |
| Estimated audience size | 14,463,665 |
Audience persona
The typical Hotels fan in Spain is more female, around 46.5 years old, with strong Community Orientation tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| MSN | 5.12× | News |
| Sports nutrition | 7.93× | Food & Beverages |
| TripAdvisor | 3.77× | Travel & Leisure |
| Julio Iglesias | 2.77× | Music & Radio |
| Aldi | 2.54× | Shopping |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Movistar | 2.21× | Technology & Electronics |
| CAC 40 | 2.56× | Business & Career |
| Oncology | 5.64× | Health |
| Stradivarius | 2.2× | Shopping |
| 1.65× | Internet & Social Media | |
| Girona | 2.74× | Sports |
| Formentera | 4.71× | Travel & Leisure |
| Orange | 2.4× | Technology & Electronics |
| Catering | 4.15× | Food & Beverages |
| Mapfre | 2.2× | Business & Career |
| Logitravel | 3.35× | Travel & Leisure |
| Lunch | 2.51× | Food & Beverages |
| Dentistry | 2.84× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.05 |
| Travelling | THRILL | 1.03 |
| Need for Security | CONSERVATISM | 1.03 |
| Indulgence | JOY | 1 |
| Family Orientation | CONSERVATISM | 0.97 |
| Luxury Orientation | PREMIUM | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.7% |
| Italy | 4.9% |
| United Kingdom | 4.7% |
See Hotels audiences in other countries
More Travel type audiences in Spain
- Beaches (10,732,860)
- Camping (8,546,911)
- Air travel (7,560,734)
- Adventure travel (5,665,088)
- Cruises (5,501,992)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.