Hotels Audience in Canada
Hotels has an estimated audience of 10,097,913 people in Canada. 55.5% are female, 44.5% are male, average age 43.9. Top regions: Quebec, Ontario, British Columbia. Top brand affinities: Real property, Career development, Trivago, Skyscanner, Mineral water.
The average Hotels fan in Canada is 43.9 years old, more female, and lives primarily in Quebec. The audience is concentrated in Quebec, Ontario, British Columbia. Top brand affinities include Real property, Career development, Trivago, with strongest over-indexing on Real property (1.61× the country average). Demographically, the Hotels audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Hotels fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 43.9 |
| Estimated audience size | 10,097,913 |
Audience persona
The typical Hotels fan in Canada is more female, around 43.9 years old, with strong Travelling tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Quebec | 7,200,000 | 8.25× |
| Ontario | 907,898 | 0.21× |
| British Columbia | 207,413 | 0.14× |
| New Brunswick | 167,675 | 0.72× |
| Alberta | 117,607 | 0.09× |
| Nova Scotia | 62,072 | 0.21× |
| Manitoba | 37,555 | 0.1× |
| Saskatchewan | 33,461 | 0.1× |
| Newfoundland and Labrador | 23,958 | 0.16× |
| Prince Edward Island | 11,766 | 0.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.61× | Home & Garden |
| Career development | 1.64× | Business & Career |
| Trivago | 1.71× | Travel & Leisure |
| Skyscanner | 1.75× | Travel & Leisure |
| Mineral water | 1.9× | Food & Beverages |
| CheapOair | 1.53× | Travel & Leisure |
| United Airlines | 1.64× | Travel & Leisure |
| Emirates | 1.84× | Travel & Leisure |
| Low-cost carrier | 1.9× | Travel & Leisure |
| Turkish Airlines | 1.77× | Travel & Leisure |
| Boutique hotel | 1.6× | Travel & Leisure |
| Holiday Inn | 1.53× | Travel & Leisure |
| Hostel | 1.9× | Travel & Leisure |
| All Nippon Airways | 1.89× | Travel & Leisure |
| Hyatt | 1.68× | Travel & Leisure |
| Duvet | 1.6× | Home & Garden |
| Japan Airlines | 1.9× | Travel & Leisure |
| Holiday Inn Express | 1.6× | Travel & Leisure |
| Singapore Airlines | 1.9× | Travel & Leisure |
| Fairmont Hotels and Resorts | 1.76× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.39 |
| Quality Awareness | PREMIUM | 1.3 |
| Career Orientation | POWER | 1.22 |
| Family Orientation | CONSERVATISM | 1.2 |
| Indulgence | JOY | 1.16 |
| Sustainability | BALANCE | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.6% |
| Italy | 4.9% |
| United Kingdom | 4.6% |
See Hotels audiences in other countries
More Travel type audiences in Canada
- Camping (10,235,650)
- Beaches (7,022,702)
- Cruises (5,242,803)
- Air travel (5,045,091)
- Lakes (4,909,281)
Frequently asked questions
How many fans does Hotels have in Canada?
Hotels has an estimated audience of 10,097,913 people in Canada, concentrated in Quebec and Ontario.
What is the gender split and age of Hotels fans?
55.5% of Hotels fans are female, 44.5% are male, with an average age of 43.9 years.
Which brands do Hotels fans like most?
Hotels fans show strongest brand affinity for Real property (1.61×), Career development (1.64×), and Trivago (1.71×) over the country average.
Where do Hotels fans live in Canada?
Hotels fans in Canada are most concentrated in Quebec (reach 7,200,000), Ontario (reach 907,898), and British Columbia (reach 207,413). These three regions account for the largest share of the active audience.
What other brands do Hotels fans also like?
Beyond Hotels itself, the audience over-indexes on Career development (1.64×), Trivago (1.71×), Skyscanner (1.75×), and Mineral water (1.9×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.