A data profile of the people who buy, follow and care about Hotels in Canada — modelled from more than twelve digital signal sources. Hotels has an estimated audience of 10,097,913 people in Canada.
The average Hotels fan in Canada is 43.9 years old, more female, and lives primarily in Quebec.
The audience is concentrated in Quebec, Ontario, British Columbia.
Top brand affinities include Real property, Career development, Trivago, with strongest over-indexing on Real property (1.61× the country average).
Demographically, the Hotels audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Travelling, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Hotels fan in Canada is more female, around 43.9 years old, with strong Travelling tendencies and a notable affinity for Real property.
The key figures that characterise the Hotels profile in Canada.
55.5% are female, 44.5% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 43.9 |
| Estimated audience size | 10,097,913 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Hotels audience comes from Canada.
| Country | Share |
|---|---|
| United States | 15.6% |
| Italy | 4.9% |
| United Kingdom | 4.6% |
Where the Hotels audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~7M | 8.25× | |
| 02 | New Brunswick | ~200K | 0.72× | |
| 03 | Prince Edward Island | ~10K | 0.24× | |
| 04 | Ontario | ~900K | 0.21× | |
| 05 | Nova Scotia | ~60K | 0.21× | |
| 06 | Newfoundland and Labrador | ~20K | 0.16× | |
| 07 | British Columbia | ~200K | 0.14× | |
| 08 | Manitoba | ~40K | 0.10× | |
| 09 | Saskatchewan | ~30K | 0.10× | |
| 10 | Alberta | ~100K | 0.09× |
The strongest cross-interests of the Hotels audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mineral water | Food & Beverages | 1.90× | ||
| 02 | Low-cost carrier | Travel & Leisure | 1.90× | ||
| 03 | Hostel | Travel & Leisure | 1.90× | ||
| 04 | Japan Airlines | Travel & Leisure | 1.90× | ||
| 05 | Singapore Airlines | Travel & Leisure | 1.90× | ||
| 06 | AirAsia | Travel & Leisure | 1.90× | ||
| 07 | All Nippon Airways | Travel & Leisure | 1.89× | ||
| 08 | Emirates | Travel & Leisure | 1.84× | ||
| 09 | Turkish Airlines | Travel & Leisure | 1.77× | ||
| 10 | Skyscanner | Travel & Leisure | 1.75× | ||
| 11 | Trivago | Travel & Leisure | 1.71× | ||
| 12 | Hyatt | Travel & Leisure | 1.68× | ||
| 13 | Career development | Business & Career | 1.64× | ||
| 14 | United Airlines | Travel & Leisure | 1.64× | ||
| 15 | Real property | Home & Garden | 1.61× | ||
| 16 | Boutique hotel | Travel & Leisure | 1.60× | ||
| 17 | Duvet | Home & Garden | 1.60× | ||
| 18 | Holiday Inn Express | Travel & Leisure | 1.60× | ||
| 19 | CheapOair | Travel & Leisure | 1.53× | ||
| 20 | Holiday Inn | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.39× | |
| Quality Awareness | PREMIUM | 1.30× | |
| Career Orientation | POWER | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.86× | |
| Social Media Usage | JOY | 0.90× | |
| Early Adopter Mentality | POWER | 0.93× |
Hotels has an estimated audience of 10,097,913 people in Canada, concentrated in Quebec and Ontario.
55.5% of Hotels fans are female, 44.5% are male, with an average age of 43.9 years.
Hotels fans show strongest brand affinity for Real property (1.61×), Career development (1.64×), and Trivago (1.71×) over the country average.
Hotels fans in Canada are most concentrated in Quebec (reach ~7M), Ontario (reach ~900K), and British Columbia (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Hotels itself, the audience over-indexes on Career development (1.64×), Trivago (1.71×), Skyscanner (1.75×), and Mineral water (1.9×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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