A data profile of the people who buy, follow and care about Walt Disney World in United Kingdom — modelled from more than twelve digital signal sources. Walt Disney World has an estimated audience of 6,135,441 people in United Kingdom.
The average Walt Disney World fan in United Kingdom is 38.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Disneyland, Harry Potter, Theme parks, with strongest over-indexing on Disneyland (5.72× the country average).
Demographically, the Walt Disney World audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Family Orientation, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Walt Disney World fan in United Kingdom is more female, around 38.5 years old, with strong Family Orientation tendencies and a notable affinity for Disneyland.
The key figures that characterise the Walt Disney World profile in United Kingdom.
71.1% are female, 28.9% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 71.1% |
| Male | 28.9% |
| Average age | 38.5 |
| Estimated audience size | 6,135,441 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 25% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Walt Disney World audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 39.4% |
| Japan | 13.2% |
| China | 5.5% |
Where the Walt Disney World audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~600K | 1.24× | |
| 02 | North East | ~300K | 1.22× | |
| 03 | Scotland | ~600K | 1.16× | |
| 04 | Wales | ~400K | 1.13× | |
| 05 | West Midlands | ~300K | 1.12× | |
| 06 | East of England | ~600K | 1.06× | |
| 07 | Northern Ireland | ~200K | 0.95× | |
| 08 | South East | ~800K | 0.92× | |
| 09 | South West | ~500K | 0.91× | |
| 10 | East Midlands | ~400K | 0.88× | |
| 11 | England | ~4.5M | 0.75× | |
| 12 | North West | ~400K | 0.65× |
The strongest cross-interests of the Walt Disney World audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Moana (2016 film) | Movies & TV | 5.85× | ||
| 02 | Disney Cruise Line | Travel & Leisure | 5.74× | ||
| 03 | Disneyland | Travel & Leisure | 5.72× | ||
| 04 | Orlando, Florida | Travel & Leisure | 4.90× | ||
| 05 | Disney Store | Shopping | 4.02× | ||
| 06 | Florida | Travel & Leisure | 3.43× | ||
| 07 | Theme parks | Travel & Leisure | 2.76× | ||
| 08 | Barbie | Movies & TV | 2.72× | ||
| 09 | Lego | Kids & Family | 2.16× | ||
| 10 | Christmas Eve | Kids & Family | 2.11× | ||
| 11 | Christmas tree | Kids & Family | 2.06× | ||
| 12 | Toddler | Kids & Family | 2.05× | ||
| 13 | Harry Potter | Movies & TV | 1.98× | ||
| 14 | Matalan | Shopping | 1.94× | ||
| 15 | TUI | Travel & Leisure | 1.89× | ||
| 16 | Home Bargains | Shopping | 1.84× | ||
| 17 | Primark | Shopping | 1.73× | ||
| 18 | Argos (retailer) | Shopping | 1.56× | ||
| 19 | Very (online retailer) | Website / Newspaper / Magazine | 1.54× | ||
| 20 | Parent | Kids & Family | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.33× | |
| Creativity | OPEN | 1.29× | |
| Extroversion | THRILL | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.67× | |
| Career Orientation | POWER | 0.78× | |
| Early Adopter Mentality | POWER | 0.82× |
Walt Disney World has an estimated audience of 6,135,441 people in United Kingdom, concentrated in England and South East.
71.1% of Walt Disney World fans are female, 28.9% are male, with an average age of 38.5 years.
Walt Disney World fans show strongest brand affinity for Disneyland (5.72×), Harry Potter (1.98×), and Theme parks (2.76×) over the country average.
Walt Disney World fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~800K), and Scotland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Walt Disney World itself, the audience over-indexes on Harry Potter (1.98×), Theme parks (2.76×), Matalan (1.94×), and Orlando, Florida (4.9×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Walt Disney World. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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