A data profile of the people who buy, follow and care about Florida in United Kingdom — modelled from more than twelve digital signal sources. Florida has an estimated audience of 4,473,028 people in United Kingdom.
The average Florida fan in United Kingdom is 41.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Superman, Walt Disney World, Harry Potter, with strongest over-indexing on Superman (2.27× the country average).
Demographically, the Florida audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Travelling, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Florida fan in United Kingdom is more female, around 41.7 years old, with strong Travelling tendencies and a notable affinity for Superman.
The key figures that characterise the Florida profile in United Kingdom.
59.1% are female, 40.9% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 41.7 |
| Estimated audience size | 4,473,028 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Florida audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 59.7% |
| United Kingdom | 3.8% |
| Canada | 3.1% |
Where the Florida audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.41× | |
| 02 | Yorkshire and the Humber | ~500K | 1.40× | |
| 03 | North East | ~200K | 1.21× | |
| 04 | England | ~3.5M | 1.17× | |
| 05 | South East | ~600K | 0.99× | |
| 06 | Scotland | ~400K | 0.98× | |
| 07 | Northern Ireland | ~100K | 0.96× | |
| 08 | Wales | ~200K | 0.90× | |
| 09 | South West | ~300K | 0.87× | |
| 10 | East Midlands | ~300K | 0.81× | |
| 11 | East of England | ~300K | 0.80× | |
| 12 | North West | ~300K | 0.54× |
The strongest cross-interests of the Florida audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Disneyland Resort | Travel & Leisure | 4.73× | ||
| 02 | Orlando, Florida | Travel & Leisure | 3.77× | ||
| 03 | Walt Disney World | Travel & Leisure | 3.12× | ||
| 04 | Disneyland | Travel & Leisure | 2.66× | ||
| 05 | Scooby-Doo | Movies & TV | 2.58× | ||
| 06 | Videography | Internet & Social Media | 2.51× | ||
| 07 | Superman | Movies & TV | 2.27× | ||
| 08 | Beetlejuice | Movies & TV | 2.14× | ||
| 09 | Production company | Movies & TV | 2.12× | ||
| 10 | Snapchat | Internet & Social Media | 1.86× | ||
| 11 | Stranger Things | Movies & TV | 1.82× | ||
| 12 | Donald Trump | Politics & Society | 1.78× | ||
| 13 | Livemusic | Music & Radio | 1.74× | ||
| 14 | Video hosting service | Technology & Electronics | 1.74× | ||
| 15 | Theme parks | Travel & Leisure | 1.63× | ||
| 16 | KPop Demon Hunters | Movies & TV | 1.61× | ||
| 17 | Local news | News | 1.58× | ||
| 18 | Katie Price | Fashion & Accessoires | 1.54× | ||
| 19 | Harry Potter | Movies & TV | 1.51× | ||
| 20 | Resort | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.41× | |
| Mindfulness | BALANCE | 1.38× | |
| Risk Appetite | THRILL | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.88× | |
| Quality Awareness | PREMIUM | 0.88× | |
| Sustainability | BALANCE | 0.91× |
Florida has an estimated audience of 4,473,028 people in United Kingdom, concentrated in England and South East.
59.1% of Florida fans are female, 40.9% are male, with an average age of 41.7 years.
Florida fans show strongest brand affinity for Superman (2.27×), Walt Disney World (3.12×), and Harry Potter (1.51×) over the country average.
Florida fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~600K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Florida itself, the audience over-indexes on Walt Disney World (3.12×), Harry Potter (1.51×), Donald Trump (1.78×), and Scooby-Doo (2.58×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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