Greater London Audience in United Kingdom
Greater London has an estimated audience of 9,075,071 people in United Kingdom. 63.7% are female, 36.3% are male, average age 44.7. Top regions: South East, East of England, Yorkshire and the Humber. Top brand affinities: Wikipedia, Hobby, Kitchen, WhatsApp, Do it yourself (DIY).
The average Greater London fan in United Kingdom is 44.7 years old, more female, and lives primarily in South East. The audience is concentrated in South East, East of England, Yorkshire and the Humber. Top brand affinities include Wikipedia, Hobby, Kitchen, with strongest over-indexing on Wikipedia (2.98× the country average). Demographically, the Greater London audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Greater London fans
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 44.7 |
| Estimated audience size | 9,075,071 |
Audience persona
The typical Greater London fan in United Kingdom is more female, around 44.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Wikipedia.
Greater London fans by region: top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| South East | ~3M | 2.29× |
| East of England | ~1M | 1.2× |
| Yorkshire and the Humber | ~700K | 0.91× |
| South West | ~600K | 0.81× |
| North West | ~600K | 0.57× |
| East Midlands | ~500K | 0.81× |
| West Midlands | ~400K | 1.1× |
| North East | ~300K | 0.82× |
Top brand affinities of Greater London fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wikipedia | 2.98× | Internet & Social Media |
| Hobby | 1.81× | Home & Garden |
| Kitchen | 1.53× | Home & Garden |
| 1.84× | Internet & Social Media | |
| Do it yourself (DIY) | 1.54× | Home & Garden |
| Distilled beverage | 1.73× | Food & Beverages |
| Refrigerator | 2.01× | Home & Garden |
| Volunteering | 1.78× | Politics & Society |
| Satire | 2.06× | Literature |
| Esso | 1.86× | Cars & Mobility |
| Real property | 1.99× | Home & Garden |
| Sketch comedy | 2.31× | Movies & TV |
| Risk management | 2.01× | Business & Career |
| Expensive Taste | 1.69× | Business & Career |
| Adoption | 2.24× | Kids & Family |
| Hot tub | 1.85× | Home & Garden |
| Eurostar | 2.08× | Cars & Mobility |
| Innovation | 1.67× | Business & Career |
| Mortgage calculator | 1.72× | Home & Garden |
| Dentistry | 1.76× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.35 |
| Indulgence | JOY | 1.32 |
| Convenience Orientation | PREMIUM | 1.29 |
| Design Affinity | PREMIUM | 1.27 |
| Quality Awareness | PREMIUM | 1.23 |
| DIY Mentality | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 42.9% |
| United States | 12.6% |
| Italy | 4.1% |
See Greater London audiences in other countries
More Region audiences in United Kingdom
- England (23,076,988)
- Scotland (16,577,625)
- Greater Manchester (12,808,014)
- Yorkshire (9,197,690)
- Atlantic Ocean (7,681,052)
Frequently asked questions
How many fans does Greater London have in United Kingdom?
Greater London has an estimated audience of 9,075,071 people in United Kingdom, concentrated in South East and East of England.
What is the gender split and age of Greater London fans?
63.7% of Greater London fans are female, 36.3% are male, with an average age of 44.7 years.
Which brands do Greater London fans like most?
Greater London fans show strongest brand affinity for Wikipedia (2.98×), Hobby (1.81×), and Kitchen (1.53×) over the country average.
Where do Greater London fans live in United Kingdom?
Greater London fans in United Kingdom are most concentrated in South East (reach ~3M), East of England (reach ~1M), and Yorkshire and the Humber (reach ~700K). These three regions account for the largest share of the active audience.
What other brands do Greater London fans also like?
Beyond Greater London itself, the audience over-indexes on Hobby (1.81×), Kitchen (1.53×), WhatsApp (1.84×), and Do it yourself (DIY) (1.54×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Greater London. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.