A data profile of the people who buy, follow and care about Greater London in United Kingdom — modelled from more than twelve digital signal sources. Greater London has an estimated audience of 9,075,071 people in United Kingdom.
The average Greater London fan in United Kingdom is 44.7 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, East of England, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Hobby, Kitchen, with strongest over-indexing on Wikipedia (2.98× the country average).
Demographically, the Greater London audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Urban Lifestyle, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Greater London fan in United Kingdom is more female, around 44.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Greater London profile in United Kingdom.
63.7% are female, 36.3% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 44.7 |
| Estimated audience size | 9,075,071 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Greater London audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 42.9% |
| United States | 12.6% |
| Italy | 4.1% |
Where the Greater London audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South East | ~3M | 2.29× | |
| 02 | East of England | ~1M | 1.20× | |
| 03 | West Midlands | ~400K | 1.10× | |
| 04 | Yorkshire and the Humber | ~700K | 0.91× | |
| 05 | North East | ~300K | 0.82× | |
| 06 | South West | ~600K | 0.81× | |
| 07 | East Midlands | ~500K | 0.81× | |
| 08 | North West | ~600K | 0.57× |
The strongest cross-interests of the Greater London audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 2.98× | ||
| 02 | Sketch comedy | Movies & TV | 2.31× | ||
| 03 | Adoption | Kids & Family | 2.24× | ||
| 04 | Eurostar | Cars & Mobility | 2.08× | ||
| 05 | Satire | Literature | 2.06× | ||
| 06 | Refrigerator | Home & Garden | 2.01× | ||
| 07 | Risk management | Business & Career | 2.01× | ||
| 08 | Real property | Home & Garden | 1.99× | ||
| 09 | Mother's Day | Kids & Family | 1.88× | ||
| 10 | Esso | Cars & Mobility | 1.86× | ||
| 11 | Hot tub | Home & Garden | 1.85× | ||
| 12 | Internet & Social Media | 1.84× | |||
| 13 | Hobby | Home & Garden | 1.81× | ||
| 14 | Volunteering | Politics & Society | 1.78× | ||
| 15 | Distilled beverage | Food & Beverages | 1.73× | ||
| 16 | Mortgage calculator | Home & Garden | 1.72× | ||
| 17 | Expensive Taste | Business & Career | 1.69× | ||
| 18 | Innovation | Business & Career | 1.67× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.54× | ||
| 20 | Kitchen | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.35× | |
| Indulgence | JOY | 1.32× | |
| Convenience Orientation | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.75× | |
| Community Orientation | OPEN | 0.82× | |
| Sports Activity | POWER | 0.90× |
Greater London has an estimated audience of 9,075,071 people in United Kingdom, concentrated in South East and East of England.
63.7% of Greater London fans are female, 36.3% are male, with an average age of 44.7 years.
Greater London fans show strongest brand affinity for Wikipedia (2.98×), Hobby (1.81×), and Kitchen (1.53×) over the country average.
Greater London fans in United Kingdom are most concentrated in South East (reach ~3M), East of England (reach ~1M), and Yorkshire and the Humber (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Greater London itself, the audience over-indexes on Hobby (1.81×), Kitchen (1.53×), WhatsApp (1.84×), and Do it yourself (DIY) (1.54×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Greater London. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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