Greater London Audience in United Kingdom
Greater London has an estimated audience of 9,075,071 people in United Kingdom. 63.7% are female, 36.3% are male, average age 44.7. Top regions: South East, East of England, Yorkshire and the Humber. Top brand affinities: Expensive Taste, Weddings, Mango, Hobby, WhatsApp.
The average Greater London fan in United Kingdom is 44.7 years old, more female, and lives primarily in South East. The audience is concentrated in South East, East of England, Yorkshire and the Humber. Top brand affinities include Expensive Taste, Weddings, Mango, with strongest over-indexing on Expensive Taste (3.31× the country average). Demographically, the Greater London audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Greater London fans
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 44.7 |
| Estimated audience size | 9,075,071 |
Audience persona
The typical Greater London fan in United Kingdom is more female, around 44.7 years old, with strong Indulgence tendencies and a notable affinity for Expensive Taste.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| South East | 2,886,599 | 2.37× |
| East of England | 1,017,906 | 1.23× |
| Yorkshire and the Humber | 647,892 | 0.89× |
| South West | 550,461 | 0.74× |
| East Midlands | 452,347 | 0.71× |
| West Midlands | 433,026 | 1.11× |
| North West | 251,249 | 0.26× |
| North East | 246,159 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Expensive Taste | 3.31× | Business & Career |
| Weddings | 2.03× | Kids & Family |
| Mango | 4.23× | Shopping |
| Hobby | 1.71× | Home & Garden |
| 1.89× | Internet & Social Media | |
| Purchase discount | 3.68× | Shopping |
| Distilled beverage | 1.73× | Food & Beverages |
| TUI | 1.76× | Travel & Leisure |
| Real property | 2.68× | Home & Garden |
| Luxury yacht | 2.84× | Travel & Leisure |
| DeviantArt | 3.32× | Internet & Social Media |
| TripAdvisor | 1.84× | Travel & Leisure |
| Home business | 3.53× | Business & Career |
| EasyJet | 1.54× | Travel & Leisure |
| Bored Panda | 3.17× | Internet & Social Media |
| Refrigerator | 1.87× | Home & Garden |
| Ticketmaster | 1.71× | Travel & Leisure |
| Ryanair | 1.5× | Travel & Leisure |
| Volunteering | 1.62× | Politics & Society |
| Mortgage calculator | 2.03× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.52 |
| Design Affinity | PREMIUM | 1.47 |
| Luxury Orientation | PREMIUM | 1.35 |
| Convenience Orientation | PREMIUM | 1.27 |
| Urban Lifestyle | OPEN | 1.22 |
| Creativity | OPEN | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 42.9% |
| United States | 12.6% |
| Italy | 4.1% |
See Greater London audiences in other countries
More Region audiences in United Kingdom
- England (23,076,988)
- Scotland (16,577,625)
- Greater Manchester (12,808,014)
- Yorkshire (9,197,690)
- Atlantic Ocean (7,681,052)
Frequently asked questions
How many fans does Greater London have in United Kingdom?
Greater London has an estimated audience of 9,075,071 people in United Kingdom, concentrated in South East and East of England.
What is the gender split and age of Greater London fans?
63.7% of Greater London fans are female, 36.3% are male, with an average age of 44.7 years.
Which brands do Greater London fans like most?
Greater London fans show strongest brand affinity for Expensive Taste (3.31×), Weddings (2.03×), and Mango (4.23×) over the country average.
Where do Greater London fans live in United Kingdom?
Greater London fans in United Kingdom are most concentrated in South East (reach 2,886,599), East of England (reach 1,017,906), and Yorkshire and the Humber (reach 647,892). These three regions account for the largest share of the active audience.
What other brands do Greater London fans also like?
Beyond Greater London itself, the audience over-indexes on Weddings (2.03×), Mango (4.23×), Hobby (1.71×), and WhatsApp (1.89×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Greater London. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.