Rascasse Audience Intelligence

Greater London Audience in United States

A data profile of the people who buy, follow and care about Greater London in United States — modelled from more than twelve digital signal sources. Greater London has an estimated audience of 2,665,977 people in United States.

#123among Region in United States#863among POI in United States#911in Travel & Leisure

The average Greater London fan in United States is 41.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Web server, United States national football team, Malaysia Airlines, with strongest over-indexing on Web server (7.89× the country average).

Demographically, the Greater London audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Greater London fan in United States is more female, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Web server.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Greater London profile in United States.

Audience size
2.7M
in United States
Gender
58.9%♀
41.1% male
Age
41.7
average years
Country rank
#11331
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Greater London fans

58.9% are female, 41.1% are male, average age 41.7.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Greater London audience in United States
MetricValue
Female58.9%
Male41.1%
Average age41.7
Estimated audience size2,665,977
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Greater London audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3917%
40-4921%
50+29%
Fig. 04

Worldwide distribution

12.6%

of the worldwide Greater London audience comes from United States.

Worldwide audience distribution share by country for Greater London
CountryShare
United Kingdom42.9%
United States12.6%
Italy4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Greater London audience in United States is strongest.

Fig. 05

Top regions by affinity

Greater London fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K1.46×
02New York~200K1.36×
03California~400K1.22×
04Massachusetts~60K1.12×
05New Jersey~70K1.10×
06Alaska~6K1.10×
07Vermont~5K1.09×
08Virginia~70K1.08×
09North Dakota~6K1.08×
10South Dakota~7K1.06×
11Montana~8K1.05×
12Maryland~50K1.04×
13Washington~50K1.02×
14Rhode Island~9K1.02×
15Delaware~7K1.02×
16West Virginia~10K1.00×
17New Hampshire~10K1.00×
18Maine~10K1.00×
19Minnesota~40K0.99×
20Hawaii~10K0.99×
21Utah~20K0.98×
22Idaho~10K0.98×
23Connecticut~30K0.97×
24Mississippi~20K0.97×
25New Mexico~10K0.97×
26Nebraska~10K0.97×
27Pennsylvania~90K0.96×
28Illinois~90K0.96×
29Oregon~30K0.96×
30Arkansas~20K0.96×
31Kansas~20K0.96×
32Michigan~70K0.95×
33Missouri~40K0.95×
34Iowa~20K0.95×
35Oklahoma~30K0.94×
36Nevada~20K0.94×
37Colorado~40K0.93×
38South Carolina~40K0.93×
39Louisiana~30K0.93×
40Kentucky~30K0.93×
41North Carolina~70K0.92×
42Alabama~30K0.92×
43Florida~200K0.91×
44Tennessee~50K0.91×
45Wisconsin~40K0.91×
46Indiana~40K0.90×
47Ohio~70K0.89×
48Texas~200K0.88×
49Arizona~50K0.88×
50Georgia~70K0.87×
Fig. 06

Affinity by region

Affinity by region — Greater London, United States
0.87×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Greater London audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Greater London audience
#·InterestCategoryAffinity×
01Cultural tourismTravel & Leisure21.53×
02Malaysia AirlinesTravel & Leisure16.20×
03EasyJetTravel & Leisure14.96×
04RyanairTravel & Leisure11.94×
05United States national football teamSports10.81×
06Turkish AirlinesTravel & Leisure9.23×
07Web serverTechnology & Electronics7.89×
08NamibiaTravel & Leisure7.64×
09Berlin WallTravel & Leisure7.38×
10Non-alcoholic beverageFood & Beverages4.14×
11HelicopterCars & Mobility3.76×
12Master of Business AdministrationBusiness & Career3.31×
13Rail transportTravel & Leisure2.48×
14PhilanthropyArts & Culture2.28×
15InnovationBusiness & Career2.25×
16Planet FitnessSports2.00×
17Nordstrom rackFashion & Accessoires1.89×
18Mortgage loansBusiness & Career1.63×
19AirbnbTravel & Leisure1.61×
20Trader Joe'sShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Greater London audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Greater London audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.20×
Community OrientationOPEN1.84×
TravellingTHRILL1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Greater London audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.69×
Social Media UsageJOY0.84×
Luxury OrientationPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Greater London have in United States?

Greater London has an estimated audience of 2,665,977 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Greater London fans?

58.9% of Greater London fans are female, 41.1% are male, with an average age of 41.7 years.

03

Which brands do Greater London fans like most?

Greater London fans show strongest brand affinity for Web server (7.89×), United States national football team (10.81×), and Malaysia Airlines (16.2×) over the country average.

04

Where do Greater London fans live in United States?

Greater London fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Greater London fans also like?

Beyond Greater London itself, the audience over-indexes on United States national football team (10.81×), Malaysia Airlines (16.2×), Cultural tourism (21.53×), and Turkish Airlines (9.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Greater London audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Greater London. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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