Greater London Audience in Germany
Greater London has an estimated audience of 453,239 people in Germany. 50.9% are female, 49.1% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pillow, Dog breed, Home construction, Litter box, Cocktail.
The average Greater London fan in Germany is 40.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pillow, Dog breed, Home construction, with strongest over-indexing on Pillow (3.29× the country average). Demographically, the Greater London audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Convenience Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Greater London fans
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 40.6 |
| Estimated audience size | 453,239 |
Audience persona
The typical Greater London fan in Germany is balanced, around 40.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 109,684 | 1.11× |
| Bayern | 85,337 | 1.17× |
| Baden-Württemberg | 66,273 | 1.07× |
| Hessen | 44,640 | 1.29× |
| Niedersachsen | 40,007 | 0.91× |
| Berlin | 31,635 | 1.56× |
| Rheinland-Pfalz | 22,824 | 1.01× |
| Sachsen | 14,248 | 0.64× |
| Schleswig-Holstein | 13,599 | 0.84× |
| Hamburg | 12,304 | 1.2× |
| Brandenburg | 8,652 | 0.62× |
| Thüringen | 8,544 | 0.74× |
| Sachsen-Anhalt | 7,261 | 0.62× |
| Saarland | 6,802 | 1.22× |
| Mecklenburg-Vorpommern | 5,474 | 0.63× |
| Bremen | 5,340 | 1.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 3.29× | Home & Garden |
| Dog breed | 1.91× | Pets & Animals |
| Home construction | 1.74× | Home & Garden |
| Litter box | 1.69× | Pets & Animals |
| Cocktail | 1.61× | Food & Beverages |
| Nationality | 3.78× | Politics & Society |
| VfL Wolfsburg | 2.16× | Sports |
| Stradivarius | 1.97× | Shopping |
| Business English | 3.33× | Business & Career |
| Unique Gifts | 1.67× | Shopping |
| Circular economy | 5.93× | Business & Career |
| Este, Veneto | 2.73× | Travel & Leisure |
| CAC 40 | 1.55× | Business & Career |
| Christmas Gift | 1.8× | Kids & Family |
| Mothercare | 1.98× | Kids & Family |
| Natural rubber | 2.26× | Cars & Mobility |
| Birthday Gifts | 1.59× | Kids & Family |
| Minestrone | 2.37× | Food & Beverages |
| Sixx | 2.86× | Movies & TV |
| Commercial mortgage | 1.77× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.49 |
| Tradition | CONSERVATISM | 2.3 |
| Early Adopter Mentality | POWER | 2.22 |
| Spirituality | BALANCE | 2.21 |
| Extroversion | THRILL | 2.13 |
| Travelling | THRILL | 2.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 42.9% |
| United States | 12.6% |
| Italy | 4.1% |
See Greater London audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Greater London have in Germany?
Greater London has an estimated audience of 453,239 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Greater London fans?
50.9% of Greater London fans are female, 49.1% are male, with an average age of 40.6 years.
Which brands do Greater London fans like most?
Greater London fans show strongest brand affinity for Pillow (3.29×), Dog breed (1.91×), and Home construction (1.74×) over the country average.
Where do Greater London fans live in Germany?
Greater London fans in Germany are most concentrated in Nordrhein-Westfalen (reach 109,684), Bayern (reach 85,337), and Baden-Württemberg (reach 66,273). These three regions account for the largest share of the active audience.
What other brands do Greater London fans also like?
Beyond Greater London itself, the audience over-indexes on Dog breed (1.91×), Home construction (1.74×), Litter box (1.69×), and Cocktail (1.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Greater London. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.