Rascasse Audience Intelligence

Greater London Audience in Germany

A data profile of the people who buy, follow and care about Greater London in Germany — modelled from more than twelve digital signal sources. Greater London has an estimated audience of 453,239 people in Germany.

#121among Region in Germany#1093among POI in Germany#993in Travel & Leisure

The average Greater London fan in Germany is 40.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Woody Harrelson, Non-alcoholic beverage, Eyes Wide Shut, with strongest over-indexing on Woody Harrelson (20× the country average).

Demographically, the Greater London audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Convenience Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Greater London fan in Germany is balanced, around 40.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Woody Harrelson.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Greater London profile in Germany.

Audience size
453K
in Germany
Gender
50.9%♀
49.1% male
Age
40.6
average years
Country rank
#12688
POI in Germany
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Greater London fans

50.9% are female, 49.1% are male, average age 40.6.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for Greater London audience in Germany
MetricValue
Female50.9%
Male49.1%
Average age40.6
Estimated audience size453,239
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Greater London audience in Germany
Age bracketShare%
16-1913%
20-2920%
30-3924%
40-4925%
50+19%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Greater London audience comes from Germany.

Worldwide audience distribution share by country for Greater London
CountryShare
United Kingdom42.9%
United States12.6%
Italy4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Greater London audience in Germany is strongest.

Fig. 05

Top regions by affinity

Greater London fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.21×
02Nordrhein-Westfalen~100K1.14×
03Hessen~40K1.13×
04Bremen~4K1.06×
05Bayern~70K1.02×
06Rheinland-Pfalz~20K1.01×
07Hamburg~10K1.01×
08Saarland~6K1.01×
09Baden-Württemberg~60K1.00×
10Thüringen~10K0.98×
11Niedersachsen~40K0.97×
12Schleswig-Holstein~20K0.97×
13Brandenburg~10K0.96×
14Mecklenburg-Vorpommern~8K0.96×
15Sachsen-Anhalt~10K0.95×
16Sachsen~20K0.92×
Fig. 06

Affinity by region

Affinity by region — Greater London, Germany
0.92×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Greater London audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Greater London audience
#·InterestCategoryAffinity×
01Peter KayMovies & TV51.39×
02Woody HarrelsonMovies & TV20.00×
03Kobo Inc.Literature18.72×
04University of LondonBusiness & Career13.31×
05Eyes Wide ShutMovies & TV11.50×
06Barbara PalvinFashion & Accessoires10.52×
07Revenge (TV series)Movies & TV10.36×
08Person of Interest (TV series)Movies & TV10.20×
09Non-alcoholic beverageFood & Beverages8.57×
10Ryan GoslingMovies & TV6.58×
11Adventure parkKids & Family6.43×
12Sandra BullockMovies & TV4.60×
13Public transportCars & Mobility3.28×
14Online newspaperNews2.72×
15HugendubelShopping2.49×
16CanadaTravel & Leisure2.35×
17FamilyKids & Family1.85×
18TagesschauMovies & TV1.82×
19Müller (company)Food & Beverages1.71×
20GermanyTravel & Leisure1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Greater London audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Greater London audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.24×
TraditionCONSERVATISM1.87×
ExtroversionTHRILL1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Greater London audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.48×
DIY MentalityTHRILL0.71×
Healthy LifestyleBALANCE0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Greater London have in Germany?

Greater London has an estimated audience of 453,239 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Greater London fans?

50.9% of Greater London fans are female, 49.1% are male, with an average age of 40.6 years.

03

Which brands do Greater London fans like most?

Greater London fans show strongest brand affinity for Woody Harrelson (20×), Non-alcoholic beverage (8.57×), and Eyes Wide Shut (11.5×) over the country average.

04

Where do Greater London fans live in Germany?

Greater London fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Greater London fans also like?

Beyond Greater London itself, the audience over-indexes on Non-alcoholic beverage (8.57×), Eyes Wide Shut (11.5×), Person of Interest (TV series) (10.2×), and Ryan Gosling (6.58×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Greater London audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Greater London. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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