Rascasse Audience Intelligence

Namibia Audience in United States

A data profile of the people who buy, follow and care about Namibia in United States — modelled from more than twelve digital signal sources. Namibia has an estimated audience of 3,429,801 people in United States.

#93among Country in United States#670among POI in United States#754in Travel & Leisure

The average Namibia fan in United States is 41.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Southern Africa, Afrikaans, Botswana, with strongest over-indexing on Southern Africa (36.91× the country average).

Demographically, the Namibia audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Namibia fan in United States is balanced, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Southern Africa.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Namibia profile in United States.

Audience size
3.4M
in United States
Gender
51.2%♀
48.8% male
Age
41.3
average years
Country rank
#9193
POI in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Namibia fans

51.2% are female, 48.8% are male, average age 41.3.

Fig. 02

Gender split

51.2%
Female
48.8%
Male
Demographic split for Namibia audience in United States
MetricValue
Female51.2%
Male48.8%
Average age41.3
Estimated audience size3,429,801
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Namibia audience in United States
Age bracketShare%
16-1915%
20-2920%
30-3919%
40-4920%
50+27%
Fig. 04

Worldwide distribution

14.8%

of the worldwide Namibia audience comes from United States.

Worldwide audience distribution share by country for Namibia
CountryShare
South Africa20.6%
United States14.8%
Zambia5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Namibia audience in United States is strongest.

Fig. 05

Top regions by affinity

Namibia fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K2.17×
02Massachusetts~90K1.37×
03Washington~90K1.34×
04Alaska~10K1.31×
05Maryland~70K1.27×
06New York~200K1.25×
07Virginia~100K1.24×
08Maine~20K1.22×
09Vermont~7K1.21×
10New Hampshire~20K1.20×
11Colorado~60K1.16×
12New Jersey~100K1.13×
13Oregon~40K1.13×
14Montana~10K1.13×
15Connecticut~40K1.11×
16Minnesota~50K1.09×
17Hawaii~20K1.08×
18Georgia~100K1.07×
19Utah~30K1.06×
20California~400K1.03×
21Illinois~100K1.01×
22Texas~300K1.00×
23Rhode Island~10K1.00×
24Florida~200K0.99×
25Pennsylvania~100K0.98×
26North Carolina~100K0.98×
27Delaware~9K0.98×
28North Dakota~7K0.93×
29Idaho~20K0.92×
30Arizona~60K0.91×
31Nebraska~20K0.91×
32Wisconsin~50K0.88×
33Michigan~80K0.87×
34South Carolina~40K0.85×
35Kansas~20K0.85×
36South Dakota~7K0.84×
37Missouri~50K0.83×
38Iowa~20K0.83×
39New Mexico~10K0.82×
40Ohio~80K0.80×
41Tennessee~60K0.80×
42Indiana~50K0.80×
43Nevada~30K0.80×
44Oklahoma~30K0.79×
45Louisiana~30K0.77×
46Kentucky~30K0.77×
47Arkansas~20K0.75×
48West Virginia~10K0.72×
49Alabama~30K0.71×
50Mississippi~20K0.67×
Fig. 06

Affinity by region

Affinity by region — Namibia, United States
0.67×1.00×2.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Namibia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Namibia audience
#·InterestCategoryAffinity×
01Pick n Pay StoresShopping86.67×
02Union of South AfricaPolitics & Society42.86×
03Southern AfricaTravel & Leisure36.91×
04AfrikaansPolitics & Society34.11×
05BotswanaTravel & Leisure24.94×
06PretoriaTravel & Leisure24.49×
07MalawiTravel & Leisure23.62×
08JohannesburgTravel & Leisure17.96×
09East AfricaTravel & Leisure16.07×
10Central AfricaTravel & Leisure14.40×
11ZambiaTravel & Leisure13.96×
12ZimbabweTravel & Leisure13.38×
13African-American literatureLiterature9.25×
14QuotationBusiness & Career7.46×
15Scooby-DooMovies & TV4.53×
16WikipediaInternet & Social Media3.95×
17NatureHome & Garden2.20×
18Online shoppingShopping1.75×
19Food and drinkFood & Beverages1.70×
20FIFA World Cup 2026Sports1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Namibia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Namibia audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.97×
IndividualismJOY1.95×
TravellingTHRILL1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Namibia audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL1.04×
CreativityOPEN1.13×
Sports ActivityPOWER1.18×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Namibia have in United States?

Namibia has an estimated audience of 3,429,801 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Namibia fans?

51.2% of Namibia fans are female, 48.8% are male, with an average age of 41.3 years.

03

Which brands do Namibia fans like most?

Namibia fans show strongest brand affinity for Southern Africa (36.91×), Afrikaans (34.11×), and Botswana (24.94×) over the country average.

04

Where do Namibia fans live in United States?

Namibia fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Namibia fans also like?

Beyond Namibia itself, the audience over-indexes on Afrikaans (34.11×), Botswana (24.94×), Pick n Pay Stores (86.67×), and East Africa (16.07×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Namibia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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