Namibia Audience in United States

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Namibia has an estimated audience of 3,429,801 people in United States. 51.2% are female, 48.8% are male, average age 41.3. Top regions: California, Texas, New York. Top brand affinities: Southern Africa, Afrikaans, Botswana, Pick n Pay Stores, East Africa.

The average Namibia fan in United States is 41.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Southern Africa, Afrikaans, Botswana, with strongest over-indexing on Southern Africa (36.91× the country average). Demographically, the Namibia audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Namibia fans

Demographic split for Namibia audience in United States
MetricValue
Female51.2%
Male48.8%
Average age41.3
Estimated audience size3,429,801

Audience persona

The typical Namibia fan in United States is balanced, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Southern Africa.

Top regions in United States

Top regions ranked by reach for Namibia in United States
RegionReachAffinity
California407,0841.08×
Texas300,0941.02×
New York264,2541.38×
Florida253,1551.09×
Illinois117,6991.03×
Georgia117,6861.11×
Pennsylvania111,0300.96×
Virginia107,1721.28×
New Jersey102,5181.18×
North Carolina101,5230.98×
Washington98,6601.43×
Massachusetts95,7351.42×
Ohio84,6660.8×
Michigan78,8270.88×
Maryland76,7991.3×
Arizona68,5380.98×
Colorado63,6001.18×
Tennessee57,1140.83×
Minnesota50,9231.04×
Indiana48,3430.77×
Oregon46,3871.18×
Missouri45,4810.82×
Wisconsin43,4250.84×
South Carolina41,9210.81×
Connecticut39,5721.15×
Alabama33,6510.7×
Louisiana33,4670.76×
Kentucky33,1430.77×
Utah31,5781.03×
Oklahoma29,5560.78×
Nevada28,1070.85×
Washington, District of Columbia25,2712.45×
Iowa22,6290.8×
Kansas22,2250.82×
Arkansas20,9910.74×
Mississippi17,2900.61×
Hawaii15,9511.08×
New Hampshire15,1631.12×
Idaho15,0540.88×
Maine14,5761.19×
Nebraska14,5320.84×
New Mexico14,0560.82×
Rhode Island10,6480.98×
West Virginia10,0020.63×
Montana9,9401.04×
Alaska9,3421.27×
Delaware8,4200.89×
Vermont6,8241.13×
North Dakota5,9520.84×
South Dakota5,4400.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Namibia audience
BrandAffinityCategory
Southern Africa36.91×Travel & Leisure
Afrikaans34.11×Politics & Society
Botswana24.94×Travel & Leisure
Pick n Pay Stores86.67×Shopping
East Africa16.07×Travel & Leisure
Quotation7.46×Business & Career
Pretoria24.49×Travel & Leisure
Malawi23.62×Travel & Leisure
Union of South Africa42.86×Politics & Society
Johannesburg17.96×Travel & Leisure
Wikipedia3.95×Internet & Social Media
Scooby-Doo4.53×Movies & TV
African-American literature9.25×Literature
Zimbabwe13.38×Travel & Leisure
Central Africa14.4×Travel & Leisure
Food and drink1.7×Food & Beverages
Nature2.2×Home & Garden
Zambia13.96×Travel & Leisure
Online shopping1.75×Shopping
Indian Ocean9.22×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Namibia audience
TraitClusterScore
PatriotismCONSERVATISM2.77
Risk AppetiteTHRILL1.88
Design AffinityPREMIUM1.79
ExtroversionTHRILL1.74
SpiritualityBALANCE1.63
TravellingTHRILL1.61

Worldwide distribution

Worldwide audience distribution share by country for Namibia
CountryShare
South Africa20.7%
United States14.8%
Zambia5.0%

See Namibia audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Namibia have in United States?

Namibia has an estimated audience of 3,429,801 people in United States, concentrated in California and Texas.

What is the gender split and age of Namibia fans?

51.2% of Namibia fans are female, 48.8% are male, with an average age of 41.3 years.

Which brands do Namibia fans like most?

Namibia fans show strongest brand affinity for Southern Africa (36.91×), Afrikaans (34.11×), and Botswana (24.94×) over the country average.

Where do Namibia fans live in United States?

Namibia fans in United States are most concentrated in California (reach 407,084), Texas (reach 300,094), and New York (reach 264,254). These three regions account for the largest share of the active audience.

What other brands do Namibia fans also like?

Beyond Namibia itself, the audience over-indexes on Afrikaans (34.11×), Botswana (24.94×), Pick n Pay Stores (86.67×), and East Africa (16.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Namibia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.