Malawi Audience in United States

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Malawi has an estimated audience of 1,767,455 people in United States. 56.0% are female, 44.0% are male, average age 42.3. Top regions: California, Texas, New York. Top brand affinities: Voter registration, Boracay, Nationality, Natural rubber, Curcuma.

The average Malawi fan in United States is 42.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Voter registration, Boracay, Nationality, with strongest over-indexing on Voter registration (13.87× the country average). Demographically, the Malawi audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Malawi fans

Demographic split for Malawi audience in United States
MetricValue
Female56.0%
Male44.0%
Average age42.3
Estimated audience size1,767,455

Audience persona

The typical Malawi fan in United States is more female, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Voter registration.

Top regions in United States

Top regions ranked by reach for Malawi in United States
RegionReachAffinity
California176,7910.91×
Texas135,4760.89×
New York115,9771.17×
Florida104,4060.87×
Pennsylvania60,2601.01×
North Carolina58,7841.11×
Illinois57,3640.97×
Virginia57,0011.32×
Georgia53,5900.98×
Ohio49,6410.91×
Washington49,3941.39×
Massachusetts46,6191.34×
Michigan45,0790.98×
New Jersey42,5190.95×
Maryland42,1071.39×
Indiana33,5531.04×
Missouri30,5931.07×
Tennessee30,1600.85×
Arizona29,9920.83×
Colorado28,7461.03×
Minnesota27,0881.07×
Oregon23,2971.15×
Wisconsin23,0760.87×
South Carolina20,9560.79×
Kentucky20,2520.91×
Connecticut19,2311.08×
Utah18,9151.2×
Alabama18,2260.74×
Oklahoma15,6610.8×
Louisiana15,5980.68×
Kansas15,0541.08×
Washington, District of Columbia14,3322.7×
Iowa14,2920.98×
Nevada12,7020.74×
Arkansas11,3190.78×
Mississippi10,4880.72×
Idaho8,6500.98×
Nebraska8,4330.95×
New Hampshire7,5171.08×
Hawaii7,0910.93×
Maine6,9551.1×
New Mexico6,2390.7×
West Virginia5,6690.69×
Rhode Island5,2860.94×
Delaware4,4810.92×
Montana4,3540.89×
Vermont4,0381.3×
Alaska3,7130.98×
South Dakota2,9850.73×
North Dakota2,8880.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Malawi audience
BrandAffinityCategory
Voter registration13.87×Politics & Society
Boracay15.05×Travel & Leisure
Nationality2.8×Politics & Society
Natural rubber2.38×Cars & Mobility
Curcuma20×Food & Beverages
Nebraska Cornhuskers football3.62×Sports
Public speaking3.68×Politics & Society
Google Photos2.08×Technology & Electronics
Laneige4.52×Beauty & Wellness
La Opinión5.63×News
Jingoism1.59×Politics & Society
UK garage3.82×Music & Radio
Layne Staley4.41×Music & Radio
Príncipe8.19×Travel & Leisure
Bank account1.69×Business & Career
South Yorkshire9×Travel & Leisure
Buying and Selling Real Estate4.86×Home & Garden
Mothercare2.01×Kids & Family
Jesse Plemons2.03×Movies & TV
Electrolyte2.72×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Malawi audience
TraitClusterScore
PatriotismCONSERVATISM2.78
Pet OwnershipJOY1.95
ExtroversionTHRILL1.94
Design AffinityPREMIUM1.94
SpiritualityBALANCE1.7
Community OrientationOPEN1.57

Worldwide distribution

Worldwide audience distribution share by country for Malawi
CountryShare
United States15.2%
Zambia10.3%
South Africa9.0%

See Malawi audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Malawi have in United States?

Malawi has an estimated audience of 1,767,455 people in United States, concentrated in California and Texas.

What is the gender split and age of Malawi fans?

56.0% of Malawi fans are female, 44.0% are male, with an average age of 42.3 years.

Which brands do Malawi fans like most?

Malawi fans show strongest brand affinity for Voter registration (13.87×), Boracay (15.05×), and Nationality (2.8×) over the country average.

Where do Malawi fans live in United States?

Malawi fans in United States are most concentrated in California (reach 176,791), Texas (reach 135,476), and New York (reach 115,977). These three regions account for the largest share of the active audience.

What other brands do Malawi fans also like?

Beyond Malawi itself, the audience over-indexes on Boracay (15.05×), Nationality (2.8×), Natural rubber (2.38×), and Curcuma (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Malawi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.