Malawi Audience in United States
Malawi has an estimated audience of 1,767,455 people in United States. 56.0% are female, 44.0% are male, average age 42.3. Top regions: California, Texas, New York. Top brand affinities: PSV Eindhoven, Mozambique, Namibia, Planet Fitness, Diaper bag.
The average Malawi fan in United States is 42.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include PSV Eindhoven, Mozambique, Namibia, with strongest over-indexing on PSV Eindhoven (53.14× the country average). Demographically, the Malawi audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Malawi fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 42.3 |
| Estimated audience size | 1,767,455 |
Audience persona
The typical Malawi fan in United States is more female, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for PSV Eindhoven.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 176,791 | 0.91× |
| Texas | 135,476 | 0.89× |
| New York | 115,977 | 1.17× |
| Florida | 104,406 | 0.87× |
| Pennsylvania | 60,260 | 1.01× |
| North Carolina | 58,784 | 1.11× |
| Illinois | 57,364 | 0.97× |
| Virginia | 57,001 | 1.32× |
| Georgia | 53,590 | 0.98× |
| Ohio | 49,641 | 0.91× |
| Washington | 49,394 | 1.39× |
| Massachusetts | 46,619 | 1.34× |
| Michigan | 45,079 | 0.98× |
| New Jersey | 42,519 | 0.95× |
| Maryland | 42,107 | 1.39× |
| Indiana | 33,553 | 1.04× |
| Missouri | 30,593 | 1.07× |
| Tennessee | 30,160 | 0.85× |
| Arizona | 29,992 | 0.83× |
| Colorado | 28,746 | 1.03× |
| Minnesota | 27,088 | 1.07× |
| Oregon | 23,297 | 1.15× |
| Wisconsin | 23,076 | 0.87× |
| South Carolina | 20,956 | 0.79× |
| Kentucky | 20,252 | 0.91× |
| Connecticut | 19,231 | 1.08× |
| Utah | 18,915 | 1.2× |
| Alabama | 18,226 | 0.74× |
| Oklahoma | 15,661 | 0.8× |
| Louisiana | 15,598 | 0.68× |
| Kansas | 15,054 | 1.08× |
| Washington, District of Columbia | 14,332 | 2.7× |
| Iowa | 14,292 | 0.98× |
| Nevada | 12,702 | 0.74× |
| Arkansas | 11,319 | 0.78× |
| Mississippi | 10,488 | 0.72× |
| Idaho | 8,650 | 0.98× |
| Nebraska | 8,433 | 0.95× |
| New Hampshire | 7,517 | 1.08× |
| Hawaii | 7,091 | 0.93× |
| Maine | 6,955 | 1.1× |
| New Mexico | 6,239 | 0.7× |
| West Virginia | 5,669 | 0.69× |
| Rhode Island | 5,286 | 0.94× |
| Delaware | 4,481 | 0.92× |
| Montana | 4,354 | 0.89× |
| Vermont | 4,038 | 1.3× |
| Alaska | 3,713 | 0.98× |
| South Dakota | 2,985 | 0.73× |
| North Dakota | 2,888 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| PSV Eindhoven | 53.14× | Sports |
| Mozambique | 23.26× | Travel & Leisure |
| Namibia | 18.64× | Travel & Leisure |
| Planet Fitness | 3.26× | Sports |
| Diaper bag | 4.88× | Kids & Family |
| Hyatt | 8.19× | Travel & Leisure |
| Metaphysics | 3.68× | Business & Career |
| Red Sea | 8.07× | Travel & Leisure |
| Hobby Lobby | 2.09× | Home & Garden |
| uol | 20× | Technology & Electronics |
| Texas Roadhouse | 2.09× | Food & Beverages |
| JoJo Siwa | 6.39× | Movies & TV |
| North Korea | 5.95× | Travel & Leisure |
| MSN | 2.02× | News |
| Happiness | 1.58× | Health |
| Dentistry | 2.64× | Business & Career |
| Food storage | 5.65× | Home & Garden |
| FIFA World Cup | 1.9× | Sports |
| Boutique hotel | 6.27× | Travel & Leisure |
| Dollar General | 1.79× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.78 |
| Pet Ownership | JOY | 1.95 |
| Extroversion | THRILL | 1.94 |
| Design Affinity | PREMIUM | 1.94 |
| Spirituality | BALANCE | 1.7 |
| Community Orientation | OPEN | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.2% |
| Zambia | 10.3% |
| South Africa | 9.0% |
See Malawi audiences in other countries
More Country audiences in United States
- United States (134,384,245)
- Mexico (48,716,375)
- Australia (45,480,148)
- Canada (41,667,301)
- United Kingdom (29,060,621)
Frequently asked questions
How many fans does Malawi have in United States?
Malawi has an estimated audience of 1,767,455 people in United States, concentrated in California and Texas.
What is the gender split and age of Malawi fans?
56.0% of Malawi fans are female, 44.0% are male, with an average age of 42.3 years.
Which brands do Malawi fans like most?
Malawi fans show strongest brand affinity for PSV Eindhoven (53.14×), Mozambique (23.26×), and Namibia (18.64×) over the country average.
Where do Malawi fans live in United States?
Malawi fans in United States are most concentrated in California (reach 176,791), Texas (reach 135,476), and New York (reach 115,977). These three regions account for the largest share of the active audience.
What other brands do Malawi fans also like?
Beyond Malawi itself, the audience over-indexes on Mozambique (23.26×), Namibia (18.64×), Planet Fitness (3.26×), and Diaper bag (4.88×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Malawi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.