Afrikaans Audience in United States
Afrikaans has an estimated audience of 3,075,931 people in United States. 50.6% are female, 49.4% are male, average age 39.6. Top regions: California, Texas, Florida.
The average Afrikaans fan in United States is 39.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Afrikaans audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Category: Politics & Society · Type: Topic
Demographics of Afrikaans fans
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 39.6 |
| Estimated audience size | 3,075,931 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 387,968 | 1.15× |
| Texas | 277,729 | 1.05× |
| Florida | 216,482 | 1.04× |
| New York | 206,843 | 1.2× |
| Georgia | 111,061 | 1.17× |
| Illinois | 108,375 | 1.06× |
| North Carolina | 102,509 | 1.11× |
| Pennsylvania | 102,403 | 0.99× |
| Virginia | 97,106 | 1.3× |
| Ohio | 83,539 | 0.88× |
| New Jersey | 80,639 | 1.03× |
| Washington | 78,226 | 1.27× |
| Michigan | 76,942 | 0.96× |
| Massachusetts | 75,506 | 1.25× |
| Maryland | 65,836 | 1.24× |
| Tennessee | 59,342 | 0.96× |
| Arizona | 57,019 | 0.91× |
| Indiana | 55,329 | 0.98× |
| Colorado | 53,835 | 1.11× |
| Minnesota | 46,606 | 1.06× |
| Missouri | 45,542 | 0.92× |
| South Carolina | 43,363 | 0.94× |
| Wisconsin | 39,123 | 0.85× |
| Oregon | 38,780 | 1.1× |
| Connecticut | 37,202 | 1.21× |
| Alabama | 35,256 | 0.82× |
| Kentucky | 34,911 | 0.91× |
| Louisiana | 32,793 | 0.83× |
| Oklahoma | 29,916 | 0.88× |
| Utah | 27,698 | 1.01× |
| Nevada | 26,068 | 0.88× |
| Arkansas | 24,544 | 0.97× |
| Kansas | 23,039 | 0.95× |
| Iowa | 22,759 | 0.9× |
| Mississippi | 18,373 | 0.73× |
| Washington, District of Columbia | 16,416 | 1.78× |
| Nebraska | 14,867 | 0.96× |
| Hawaii | 14,372 | 1.09× |
| Idaho | 12,866 | 0.83× |
| New Hampshire | 11,480 | 0.95× |
| Maine | 11,346 | 1.03× |
| New Mexico | 10,912 | 0.71× |
| West Virginia | 9,887 | 0.69× |
| Rhode Island | 9,208 | 0.94× |
| Montana | 7,917 | 0.93× |
| Delaware | 7,605 | 0.9× |
| South Dakota | 6,367 | 0.9× |
| North Dakota | 6,294 | 1× |
| Alaska | 6,167 | 0.94× |
| Vermont | 6,067 | 1.12× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.78 |
| Patriotism | CONSERVATISM | 2.72 |
| Luxury Orientation | PREMIUM | 1.92 |
| Community Orientation | OPEN | 1.85 |
| Spirituality | BALANCE | 1.63 |
| LGBTQ+ Identity | OPEN | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| South Africa | 25.1% |
| United States | 13.8% |
| United Kingdom | 5.0% |
See Afrikaans audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
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- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Afrikaans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.