Rascasse Audience Intelligence

African-American literature Audience in United States

A data profile of the people who buy, follow and care about African-American literature in United States — modelled from more than twelve digital signal sources. African-American literature has an estimated audience of 7,431,473 people in United States.

#28among Literary genre in United States#2897among Topic in United States#80in Literature

The average African-American literature fan in United States is 45.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Beauty salons, Musical film, Recipes, with strongest over-indexing on Beauty salons (2.39× the country average).

Demographically, the African-American literature audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical African-American literature fan in United States is more female, around 45.4 years old, with strong Patriotism tendencies and a notable affinity for Beauty salons.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the African-American literature profile in United States.

Audience size
7.4M
in United States
Gender
59.6%♀
40.4% male
Age
45.4
average years
Country rank
#4767
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of African-American literature fans

59.6% are female, 40.4% are male, average age 45.4.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for African-American literature audience in United States
MetricValue
Female59.6%
Male40.4%
Average age45.4
Estimated audience size7,431,473
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the African-American literature audience in United States
Age bracketShare%
16-199%
20-2914%
30-3918%
40-4924%
50+36%
Fig. 04

Worldwide distribution

87.1%

of the worldwide African-American literature audience comes from United States.

Worldwide audience distribution share by country for African-American literature
CountryShare
United States87.1%
United Kingdom4.1%
India1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the African-American literature audience in United States is strongest.

Fig. 05

Top regions by affinity

African-American literature fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~30K1.55×
02Maryland~200K1.21×
03Alabama~100K1.14×
04Louisiana~100K1.11×
05Alaska~20K1.08×
06Mississippi~60K1.06×
07Rhode Island~30K1.06×
08Vermont~10K1.05×
09Missouri~100K1.04×
10Washington, District of Columbia~20K1.04×
11Tennessee~200K1.03×
12South Carolina~100K1.03×
13Hawaii~30K1.03×
14North Carolina~200K1.01×
15Nebraska~40K1.01×
16New Hampshire~30K1.01×
17Georgia~200K1.00×
18Maine~30K1.00×
19North Dakota~20K1.00×
20Kentucky~90K0.99×
21Iowa~60K0.99×
22Kansas~60K0.99×
23West Virginia~30K0.99×
24Montana~20K0.99×
25South Dakota~20K0.99×
26Virginia~200K0.98×
27Connecticut~70K0.98×
28Arkansas~60K0.98×
29New Mexico~40K0.98×
30Idaho~40K0.98×
31Illinois~200K0.97×
32Oklahoma~80K0.97×
33Michigan~200K0.96×
34Nevada~70K0.96×
35Utah~60K0.96×
36Oregon~80K0.95×
37Wisconsin~100K0.94×
38Ohio~200K0.93×
39Arizona~100K0.93×
40Massachusetts~100K0.93×
41Indiana~100K0.93×
42Colorado~100K0.93×
43Minnesota~100K0.93×
44Washington~100K0.92×
45New Jersey~200K0.91×
46Pennsylvania~200K0.89×
47New York~300K0.83×
48Florida~400K0.80×
49California~600K0.78×
50Texas~500K0.77×
Fig. 06

Affinity by region

Affinity by region — African-American literature, United States
0.77×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the African-American literature audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for African-American literature audience
#·InterestCategoryAffinity×
01BildNews13.62×
02NamibiaTravel & Leisure9.25×
03Nobel Peace PrizePolitics & Society9.12×
04Soul foodMusic & Radio5.32×
05Summer vacationTravel & Leisure3.40×
06InnovationBusiness & Career3.37×
07Musical filmMovies & TV3.11×
08FedExBusiness & Career2.97×
09NordstromShopping2.42×
10Beauty salonsBeauty & Wellness2.39×
11HandbagsFashion & Accessoires2.39×
12VeganismFood & Beverages2.29×
13RecipesFood & Beverages1.91×
14WineFood & Beverages1.85×
15CouponsShopping1.79×
16PinterestInternet & Social Media1.74×
17TikTokInternet & Social Media1.65×
18Alcoholic beveragesFood & Beverages1.64×
19CookingFood & Beverages1.63×
20Home improvementHome & Garden1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the African-American literature audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by African-American literature audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.99×
Family OrientationCONSERVATISM2.29×
IndulgenceJOY2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by African-American literature audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.89×
DIY MentalityTHRILL0.92×
Sports ActivityPOWER1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does African-American literature have in United States?

African-American literature has an estimated audience of 7,431,473 people in United States, concentrated in California and Texas.

02

What is the gender split and age of African-American literature fans?

59.6% of African-American literature fans are female, 40.4% are male, with an average age of 45.4 years.

03

Which brands do African-American literature fans like most?

African-American literature fans show strongest brand affinity for Beauty salons (2.39×), Musical film (3.11×), and Recipes (1.91×) over the country average.

04

Where do African-American literature fans live in United States?

African-American literature fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do African-American literature fans also like?

Beyond African-American literature itself, the audience over-indexes on Musical film (3.11×), Recipes (1.91×), Cooking (1.63×), and Innovation (3.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in United States

See African-American literature audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for African-American literature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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