African-American literature Audience in United States
African-American literature has an estimated audience of 7,431,473 people in United States. 59.6% are female, 40.4% are male, average age 45.4. Top brand affinities: Dog breed, Product design, Whataburger, Voter registration, Goop.
Top brand affinities include Dog breed, Product design, Whataburger, with strongest over-indexing on Dog breed (2.88× the country average). Demographically, the African-American literature audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of African-American literature fans
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 45.4 |
| Estimated audience size | 7,431,473 |
Audience persona
The typical African-American literature fan in United States is more female, around 45.4 years old, with strong Risk Appetite tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 2.88× | Pets & Animals |
| Product design | 3.64× | Business & Career |
| Whataburger | 2.8× | Food & Beverages |
| Voter registration | 7.25× | Politics & Society |
| Goop | 6.34× | Internet & Social Media |
| Governor of Michigan | 7.77× | Politics & Society |
| Combat sport | 1.58× | Sports |
| Grinch | 3.97× | Movies & TV |
| Harlow | 11.31× | Travel & Leisure |
| TV Fanatic | 9.76× | Movies & TV |
| Wok | 5.52× | Food & Beverages |
| Vocal harmony | 3.71× | Music & Radio |
| headspace | 7.01× | Health |
| No Escape (1994 film) | 8.43× | Movies & TV |
| Grace Slick | 6.29× | Music & Radio |
| Elsword | 11.58× | Games |
| Google Home | 4.48× | Technology & Electronics |
| Hibachi | 5.37× | Food & Beverages |
| Nebraska Cornhuskers football | 2.42× | Sports |
| Fairy godmother | 5.01× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.44 |
| Luxury Orientation | PREMIUM | 2.4 |
| Patriotism | CONSERVATISM | 2.2 |
| Price Sensitivity | PREMIUM | 1.82 |
| LGBTQ+ Identity | OPEN | 1.76 |
| Family Orientation | CONSERVATISM | 1.73 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 87.1% |
| United Kingdom | 4.1% |
| India | 1.3% |
See African-American literature audiences in other countries
- African-American literature — Germany
- African-American literature — United Kingdom
- African-American literature — France
- African-American literature — Italy
- African-American literature — Spain
- African-American literature — Brazil
- African-American literature — Japan
- African-American literature — South Korea
- African-American literature — India
More Literary genre audiences in United States
- Humour (92,545,358)
- Fiction books (52,674,370)
- Comic book (39,892,628)
- Satire (35,868,378)
- Manga (33,429,509)
How to read this data
Audience size is the estimated number of people in United States who actively search for African-American literature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.