African-American literature Audience in United States

Demographics of African-American literature fans

Audience persona

The typical African-American literature fan in United States is more female, around 45.4 years old, with strong Risk Appetite tendencies and a notable affinity for Capital One.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See African-American literature audiences in other countries

• African-American literature — Germany
• African-American literature — United Kingdom
• African-American literature — France
• African-American literature — Italy
• African-American literature — Spain
• African-American literature — Brazil
• African-American literature — Japan
• African-American literature — South Korea
• African-American literature — India

More Literary genre audiences in United States

• Humour (92,545,358)
• Fiction books (52,674,370)
• Comic book (39,892,628)
• Satire (35,868,378)
• Manga (33,429,509)

How to read this data

Audience size is the estimated number of people in United States who actively search for African-American literature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.