Musical film Audience in United States

Musical film logo

Musical film has an estimated audience of 39,149,902 people in United States. 59.8% are female, 40.2% are male, average age 38.4. Top regions: California, Texas, Florida. Top brand affinities: Musical theatre, Sabrina Carpenter, Greyhounds, Beetlejuice, Lace wig.

The average Musical film fan in United States is 38.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Musical theatre, Sabrina Carpenter, Greyhounds, with strongest over-indexing on Musical theatre (1.89× the country average). Demographically, the Musical film audience skews more female with an average age of 38.4, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

Demographics of Musical film fans

Demographic split for Musical film audience in United States
MetricValue
Female59.8%
Male40.2%
Average age38.4
Estimated audience size39,149,902

Audience persona

The typical Musical film fan in United States is more female, around 38.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Musical theatre.

Top regions in United States

Top regions ranked by reach for Musical film in United States
RegionReachAffinity
California4,874,6301.13×
Texas3,616,1931.07×
Florida2,278,9790.86×
New York2,109,6960.96×
Pennsylvania1,327,5641.01×
Illinois1,317,0111.01×
Ohio1,097,1460.91×
Georgia1,055,1900.87×
North Carolina1,036,8160.88×
Michigan974,4130.95×
New Jersey924,6620.93×
Virginia911,9690.96×
Arizona817,1441.02×
Washington812,1371.03×
Indiana791,7561.11×
Massachusetts788,0101.02×
Tennessee749,4330.95×
Missouri724,6061.15×
Colorado602,8190.98×
Wisconsin589,3451×
Maryland578,9070.86×
Minnesota566,2061.01×
Utah560,1171.6×
Oklahoma555,6711.28×
South Carolina527,5040.9×
Oregon516,3181.15×
Kentucky512,1431.04×
Louisiana450,1960.89×
Alabama447,4190.82×
Nevada383,8651.01×
Connecticut380,6360.97×
Iowa367,4561.14×
Kansas366,7411.19×
Arkansas317,9190.99×
Mississippi266,4930.83×
Idaho240,8901.23×
Nebraska211,3171.08×
New Mexico186,6690.95×
Hawaii184,8321.1×
West Virginia169,7160.93×
New Hampshire134,6600.87×
Maine133,2840.95×
Rhode Island119,1940.96×
Washington, District of Columbia107,2530.91×
Montana105,7180.97×
South Dakota89,9550.99×
Alaska85,7271.02×
Delaware85,0950.79×
North Dakota77,0760.96×
Vermont63,9460.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Musical film audience
BrandAffinityCategory
Musical theatre1.89×Movies & TV
Sabrina Carpenter2.31×Music & Radio
Greyhounds2.64×Music & Radio
Beetlejuice1.58×Movies & TV
Lace wig1.57×Beauty & Wellness
Catherine O'Hara1.89×Movies & TV
Curly Hair1.67×Beauty & Wellness
African-American literature3.11×Literature
Barbie1.55×Movies & TV
Family Dollar1.56×Fashion & Accessoires
Vocal music1.97×Music & Radio
Music education1.74×Music & Radio
Western swing1.78×Music & Radio
Clarinet2.02×Music & Radio
Gay Love2.17×Politics & Society
How to Train Your Dragon1.97×Literature
Disneyland Resort1.83×Travel & Leisure
Olivia Rodrigo2.03×Movies & TV
Moana (2016 film)2.58×Movies & TV
Pianist1.63×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Musical film audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.39
ExtroversionTHRILL1.39
Community OrientationOPEN1.17
Social Media UsageJOY1.17
TraditionCONSERVATISM1.1
Early Adopter MentalityPOWER1.07

Worldwide distribution

Worldwide audience distribution share by country for Musical film
CountryShare
United States23.8%
United Kingdom5.5%
Italy4.5%

See Musical film audiences in other countries

More Movie genre audiences in United States

Frequently asked questions

How many fans does Musical film have in United States?

Musical film has an estimated audience of 39,149,902 people in United States, concentrated in California and Texas.

What is the gender split and age of Musical film fans?

59.8% of Musical film fans are female, 40.2% are male, with an average age of 38.4 years.

Which brands do Musical film fans like most?

Musical film fans show strongest brand affinity for Musical theatre (1.89×), Sabrina Carpenter (2.31×), and Greyhounds (2.64×) over the country average.

Where do Musical film fans live in United States?

Musical film fans in United States are most concentrated in California (reach 4,874,630), Texas (reach 3,616,193), and Florida (reach 2,278,979). These three regions account for the largest share of the active audience.

What other brands do Musical film fans also like?

Beyond Musical film itself, the audience over-indexes on Sabrina Carpenter (2.31×), Greyhounds (2.64×), Beetlejuice (1.58×), and Lace wig (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Musical film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.