Rascasse Audience Intelligence

Musical film Audience in United States

A data profile of the people who buy, follow and care about Musical film in United States — modelled from more than twelve digital signal sources. Musical film has an estimated audience of 39,149,902 people in United States.

#11among Movie genre in United States#426among Topic in United States#47in Movies & TV

The average Musical film fan in United States is 38.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Musical theatre, Greyhounds, Sabrina Carpenter, with strongest over-indexing on Musical theatre (1.89× the country average).

Demographically, the Musical film audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Extroversion, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Musical film fan in United States is more female, around 38.4 years old, with strong Extroversion tendencies and a notable affinity for Musical theatre.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Musical film profile in United States.

Audience size
39.1M
in United States
Gender
59.8%♀
40.2% male
Age
38.4
average years
Country rank
#592
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Musical film fans

59.8% are female, 40.2% are male, average age 38.4.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Musical film audience in United States
MetricValue
Female59.8%
Male40.2%
Average age38.4
Estimated audience size39,149,902
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Musical film audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3918%
40-4919%
50+20%
Fig. 04

Worldwide distribution

23.8%

of the worldwide Musical film audience comes from United States.

Worldwide audience distribution share by country for Musical film
CountryShare
United States23.8%
United Kingdom5.5%
Italy4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Musical film audience in United States is strongest.

Fig. 05

Top regions by affinity

Musical film fans by region: top regions in United States
#RegionReachAffinity×
01Utah~500K1.45×
02Kansas~400K1.19×
03Idaho~200K1.19×
04Oklahoma~500K1.18×
05Missouri~700K1.15×
06California~4.5M1.09×
07Kentucky~500K1.08×
08Iowa~300K1.08×
09Indiana~800K1.07×
10Oregon~500K1.07×
11Hawaii~200K1.07×
12Nebraska~200K1.05×
13Alaska~90K1.05×
14Texas~3.5M1.04×
15South Dakota~90K1.03×
16Nevada~400K1.02×
17West Virginia~200K1.02×
18North Dakota~80K1.02×
19Massachusetts~800K1.01×
20Wisconsin~600K1.01×
21Arkansas~300K1.01×
22Montana~100K1.01×
23Washington~800K1.00×
24New Mexico~200K1.00×
25Colorado~600K0.99×
26Minnesota~600K0.99×
27Pennsylvania~1.5M0.98×
28Arizona~800K0.98×
29Maine~100K0.98×
30Connecticut~400K0.97×
31Vermont~70K0.97×
32Michigan~1M0.96×
33Tennessee~700K0.94×
34New Hampshire~100K0.94×
35Rhode Island~100K0.94×
36New York~2M0.93×
37Illinois~1M0.93×
38Virginia~900K0.93×
39Washington, District of Columbia~100K0.93×
40Ohio~1M0.92×
41New Jersey~900K0.92×
42Louisiana~500K0.91×
43North Carolina~1M0.90×
44Delaware~100K0.90×
45Alabama~500K0.89×
46Mississippi~300K0.89×
47Georgia~1M0.87×
48Maryland~600K0.87×
49South Carolina~500K0.87×
50Florida~2M0.84×
Fig. 06

Affinity by region

Affinity by region — Musical film, United States
0.84×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Musical film audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Musical film audience
#·InterestCategoryAffinity×
01African-American literatureLiterature3.11×
02GreyhoundsMusic & Radio2.64×
03Moana (2016 film)Movies & TV2.58×
04Sabrina CarpenterMusic & Radio2.31×
05Gay LovePolitics & Society2.17×
06Olivia RodrigoMovies & TV2.03×
07ClarinetMusic & Radio2.02×
08Vocal musicMusic & Radio1.97×
09Musical theatreMovies & TV1.89×
10Catherine O'HaraMovies & TV1.89×
11Disneyland ResortTravel & Leisure1.83×
12Western swingMusic & Radio1.78×
13Music educationMusic & Radio1.74×
14Curly HairBeauty & Wellness1.67×
15PianistMusic & Radio1.63×
16BeetlejuiceMovies & TV1.58×
17Lace wigBeauty & Wellness1.57×
18Hip-hop danceSports1.57×
19Family DollarFashion & Accessoires1.56×
20BarbieMovies & TV1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Musical film audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Musical film audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.05×
TraditionCONSERVATISM1.01×
Community OrientationOPEN0.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Musical film audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.77×
DIY MentalityTHRILL0.79×
Need for SecurityCONSERVATISM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Musical film have in United States?

Musical film has an estimated audience of 39,149,902 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Musical film fans?

59.8% of Musical film fans are female, 40.2% are male, with an average age of 38.4 years.

03

Which brands do Musical film fans like most?

Musical film fans show strongest brand affinity for Musical theatre (1.89×), Greyhounds (2.64×), and Sabrina Carpenter (2.31×) over the country average.

04

Where do Musical film fans live in United States?

Musical film fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~3.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Musical film fans also like?

Beyond Musical film itself, the audience over-indexes on Greyhounds (2.64×), Sabrina Carpenter (2.31×), Beetlejuice (1.58×), and Catherine O'Hara (1.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movie genre audiences in United States

See Musical film audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Musical film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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