Musical film Audience in Germany
A data profile of the people who buy, follow and care about Musical film in Germany — modelled from more than twelve digital signal sources. Musical film has an estimated audience of 4,543,080 people in Germany.
The average Musical film fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Harry Potter, Musical theatre, Barbie, with strongest over-indexing on Harry Potter (1.52× the country average).
Demographically, the Musical film audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Tradition, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Musical film fan in Germany is more female, around 35.9 years old, with strong Tradition tendencies and a notable affinity for Harry Potter.
At a glance
The key figures that characterise the Musical film profile in Germany.
Search interest · 12-month trend
Demographics of Musical film fans
57.9% are female, 42.1% are male, average age 35.9.
Gender split
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 35.9 |
| Estimated audience size | 4,543,080 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 13% |
Worldwide distribution
of the worldwide Musical film audience comes from Germany.
| Country | Share |
|---|---|
| United States | 23.8% |
| United Kingdom | 5.5% |
| Italy | 4.5% |
Geography
Where the Musical film audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brandenburg | ~200K | 1.14× | |
| 02 | Sachsen | ~200K | 1.11× | |
| 03 | Niedersachsen | ~500K | 1.06× | |
| 04 | Sachsen-Anhalt | ~100K | 1.06× | |
| 05 | Thüringen | ~100K | 1.06× | |
| 06 | Mecklenburg-Vorpommern | ~90K | 1.06× | |
| 07 | Schleswig-Holstein | ~200K | 1.05× | |
| 08 | Berlin | ~200K | 1.01× | |
| 09 | Nordrhein-Westfalen | ~1M | 1.00× | |
| 10 | Saarland | ~60K | 1.00× | |
| 11 | Rheinland-Pfalz | ~200K | 0.97× | |
| 12 | Hamburg | ~100K | 0.96× | |
| 13 | Bayern | ~700K | 0.94× | |
| 14 | Bremen | ~40K | 0.94× | |
| 15 | Baden-Württemberg | ~600K | 0.93× | |
| 16 | Hessen | ~300K | 0.88× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Musical film audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Moana (2016 film) | Movies & TV | 3.68× | ||
| 02 | The Wizarding World of Harry Potter (Universal Orlando Resort) | Travel & Leisure | 2.92× | ||
| 03 | Non-fiction books | Literature | 2.50× | ||
| 04 | Musical theatre | Movies & TV | 2.48× | ||
| 05 | Dog harness | Pets & Animals | 2.39× | ||
| 06 | Happy New Year (2014 film) | Movies & TV | 2.02× | ||
| 07 | Barbie | Movies & TV | 1.88× | ||
| 08 | Orchestra | Music & Radio | 1.86× | ||
| 09 | Eventim | Travel & Leisure | 1.77× | ||
| 10 | Infant bodysuit | Kids & Family | 1.76× | ||
| 11 | Novel | Literature | 1.61× | ||
| 12 | Sarah Connor | Music & Radio | 1.60× | ||
| 13 | Guitar | Music & Radio | 1.59× | ||
| 14 | Thomas Gottschalk | Movies & TV | 1.58× | ||
| 15 | Fairy tale | Literature | 1.58× | ||
| 16 | Pre-kindergarten | Kids & Family | 1.58× | ||
| 17 | Infant clothing | Kids & Family | 1.55× | ||
| 18 | Cat play and toys | Pets & Animals | 1.54× | ||
| 19 | Child development | Business & Career | 1.53× | ||
| 20 | Harry Potter | Movies & TV | 1.52× |
Personality of the Musical film audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.26× | |
| Extroversion | THRILL | 1.23× | |
| Spirituality | BALANCE | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.82× | |
| Career Orientation | POWER | 0.93× | |
| Quality Awareness | PREMIUM | 0.93× |
Frequently asked questions
How many fans does Musical film have in Germany?
Musical film has an estimated audience of 4,543,080 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Musical film fans?
57.9% of Musical film fans are female, 42.1% are male, with an average age of 35.9 years.
Which brands do Musical film fans like most?
Musical film fans show strongest brand affinity for Harry Potter (1.52×), Musical theatre (2.48×), and Barbie (1.88×) over the country average.
Where do Musical film fans live in Germany?
Musical film fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.
What other brands do Musical film fans also like?
Beyond Musical film itself, the audience over-indexes on Musical theatre (2.48×), Barbie (1.88×), Dog harness (2.39×), and Eventim (1.77×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Movie genre audiences in Germany
- Comedy movies (16,042,538)
- Action movies (12,513,404)
- Thriller movies (9,791,346)
- Drama movies (9,163,861)
- Animated movies (8,760,194)
See Musical film audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Musical film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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