Musical film Audience in Germany
Musical film has an estimated audience of 4,543,080 people in Germany. 57.9% are female, 42.1% are male, average age 35.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harry Potter, Musical theatre, Barbie, Dog harness, Eventim.
The average Musical film fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harry Potter, Musical theatre, Barbie, with strongest over-indexing on Harry Potter (1.52× the country average). Demographically, the Musical film audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Sports Activity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Movie genre
Demographics of Musical film fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 35.9 |
| Estimated audience size | 4,543,080 |
Audience persona
The typical Musical film fan in Germany is more female, around 35.9 years old, with strong Sports Activity tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,022,591 | 1.03× |
| Bayern | 700,789 | 0.96× |
| Baden-Württemberg | 594,616 | 0.96× |
| Niedersachsen | 475,860 | 1.08× |
| Hessen | 306,720 | 0.89× |
| Sachsen | 254,803 | 1.14× |
| Rheinland-Pfalz | 210,874 | 0.93× |
| Berlin | 208,873 | 1.03× |
| Schleswig-Holstein | 170,353 | 1.04× |
| Brandenburg | 165,037 | 1.17× |
| Sachsen-Anhalt | 126,088 | 1.07× |
| Thüringen | 119,917 | 1.04× |
| Hamburg | 100,163 | 0.98× |
| Mecklenburg-Vorpommern | 88,886 | 1.02× |
| Saarland | 53,858 | 0.97× |
| Bremen | 27,252 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 1.52× | Movies & TV |
| Musical theatre | 2.48× | Movies & TV |
| Barbie | 1.88× | Movies & TV |
| Dog harness | 2.39× | Pets & Animals |
| Eventim | 1.77× | Travel & Leisure |
| Non-fiction books | 2.5× | Literature |
| Thomas Gottschalk | 1.58× | Movies & TV |
| Fairy tale | 1.58× | Literature |
| Child development | 1.53× | Business & Career |
| Happy New Year (2014 film) | 2.02× | Movies & TV |
| Guitar | 1.59× | Music & Radio |
| Moana (2016 film) | 3.68× | Movies & TV |
| Novel | 1.61× | Literature |
| Infant clothing | 1.55× | Kids & Family |
| Cat play and toys | 1.54× | Pets & Animals |
| Pre-kindergarten | 1.58× | Kids & Family |
| Infant bodysuit | 1.76× | Kids & Family |
| The Wizarding World of Harry Potter (Universal Orlando Resort) | 2.92× | Travel & Leisure |
| Orchestra | 1.86× | Music & Radio |
| Disneyland | 1.71× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.4 |
| Tradition | CONSERVATISM | 1.38 |
| Pet Ownership | JOY | 1.19 |
| Sustainability | BALANCE | 1.18 |
| Patriotism | CONSERVATISM | 1.17 |
| Community Orientation | OPEN | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.8% |
| United Kingdom | 5.5% |
| Italy | 4.5% |
See Musical film audiences in other countries
More Movie genre audiences in Germany
- Comedy movies (16,042,538)
- Action movies (12,513,404)
- Thriller movies (9,791,346)
- Drama movies (9,163,861)
- Animated movies (8,760,194)
Frequently asked questions
How many fans does Musical film have in Germany?
Musical film has an estimated audience of 4,543,080 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Musical film fans?
57.9% of Musical film fans are female, 42.1% are male, with an average age of 35.9 years.
Which brands do Musical film fans like most?
Musical film fans show strongest brand affinity for Harry Potter (1.52×), Musical theatre (2.48×), and Barbie (1.88×) over the country average.
Where do Musical film fans live in Germany?
Musical film fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,022,591), Bayern (reach 700,789), and Baden-Württemberg (reach 594,616). These three regions account for the largest share of the active audience.
What other brands do Musical film fans also like?
Beyond Musical film itself, the audience over-indexes on Musical theatre (2.48×), Barbie (1.88×), Dog harness (2.39×), and Eventim (1.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Musical film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.