A data profile of the people who buy, follow and care about Musical film in Canada — modelled from more than twelve digital signal sources. Musical film has an estimated audience of 3,768,918 people in Canada.
The average Musical film fan in Canada is 38.6 years old, more female, and lives primarily in Quebec.
The audience is concentrated in Quebec, Ontario, British Columbia.
The key figures that characterise the Musical film profile in Canada.
58.3% are female, 41.7% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 38.6 |
| Estimated audience size | 3,768,918 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide Musical film audience comes from Canada.
| Country | Share |
|---|---|
| United States | 23.8% |
| United Kingdom | 5.5% |
| Italy | 4.5% |
Where the Musical film audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~2M | 2.19× | |
| 02 | Newfoundland and Labrador | ~60K | 1.05× | |
| 03 | New Brunswick | ~90K | 1.00× | |
| 04 | Saskatchewan | ~100K | 0.97× | |
| 05 | Nova Scotia | ~100K | 0.97× | |
| 06 | Manitoba | ~100K | 0.96× | |
| 07 | British Columbia | ~500K | 0.90× | |
| 08 | Alberta | ~400K | 0.88× | |
| 09 | Ontario | ~1.5M | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Musical film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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