Musical film Audience in United Kingdom
Musical film has an estimated audience of 9,070,668 people in United Kingdom. 65.0% are female, 35.0% are male, average age 42.1. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Musical theatre, Broadway theatre, Strictly Come Dancing, American rock, Sabrina Carpenter.
The average Musical film fan in United Kingdom is 42.1 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Musical theatre, Broadway theatre, Strictly Come Dancing, with strongest over-indexing on Musical theatre (2.42× the country average). Demographically, the Musical film audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Movie genre
Demographics of Musical film fans
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 42.1 |
| Estimated audience size | 9,070,668 |
Audience persona
The typical Musical film fan in United Kingdom is more female, around 42.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Musical theatre.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 6,803,001 | 0.98× |
| South East | 1,111,678 | 0.91× |
| Yorkshire and the Humber | 1,016,139 | 1.39× |
| East of England | 839,272 | 1.01× |
| Scotland | 836,742 | 1.02× |
| South West | 588,390 | 0.79× |
| Wales | 566,937 | 1.09× |
| East Midlands | 503,450 | 0.79× |
| North East | 501,631 | 1.42× |
| West Midlands | 474,338 | 1.22× |
| North West | 447,076 | 0.46× |
| Northern Ireland | 251,562 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Musical theatre | 2.42× | Movies & TV |
| Broadway theatre | 2.28× | Travel & Leisure |
| Strictly Come Dancing | 1.71× | Sports |
| American rock | 1.93× | Music & Radio |
| Sabrina Carpenter | 1.97× | Music & Radio |
| Cupcake | 1.5× | Food & Beverages |
| Mumsnet | 1.56× | Kids & Family |
| Ballet | 1.51× | Music & Radio |
| Hair coloring | 1.55× | Beauty & Wellness |
| Non-fiction books | 1.76× | Literature |
| Keratin | 1.62× | Beauty & Wellness |
| Causeway Bay | 1.55× | Travel & Leisure |
| Pop rock | 1.56× | Music & Radio |
| Laura Ashley | 1.8× | Home & Garden |
| Zac Efron | 2× | Movies & TV |
| Loose Women | 1.71× | Movies & TV |
| Elton John | 1.84× | Music & Radio |
| Soft rock | 1.57× | Music & Radio |
| Jacob Elordi | 1.52× | Movies & TV |
| Sutton Foster | 2.98× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.26 |
| Indulgence | JOY | 1.19 |
| Extroversion | THRILL | 1.19 |
| Luxury Orientation | PREMIUM | 1.13 |
| Creativity | OPEN | 1.08 |
| Social Media Usage | JOY | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.8% |
| United Kingdom | 5.5% |
| Italy | 4.5% |
See Musical film audiences in other countries
More Movie genre audiences in United Kingdom
- Comedy movies (22,559,704)
- Drama movies (15,350,589)
- Documentary movies (13,200,034)
- Thriller movies (12,096,479)
- Action movies (11,480,146)
Frequently asked questions
How many fans does Musical film have in United Kingdom?
Musical film has an estimated audience of 9,070,668 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Musical film fans?
65.0% of Musical film fans are female, 35.0% are male, with an average age of 42.1 years.
Which brands do Musical film fans like most?
Musical film fans show strongest brand affinity for Musical theatre (2.42×), Broadway theatre (2.28×), and Strictly Come Dancing (1.71×) over the country average.
Where do Musical film fans live in United Kingdom?
Musical film fans in United Kingdom are most concentrated in England (reach 6,803,001), South East (reach 1,111,678), and Yorkshire and the Humber (reach 1,016,139). These three regions account for the largest share of the active audience.
What other brands do Musical film fans also like?
Beyond Musical film itself, the audience over-indexes on Broadway theatre (2.28×), Strictly Come Dancing (1.71×), American rock (1.93×), and Sabrina Carpenter (1.97×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Musical film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.