A data profile of the people who buy, follow and care about Musical film in United Kingdom — modelled from more than twelve digital signal sources. Musical film has an estimated audience of 9,070,668 people in United Kingdom.
The average Musical film fan in United Kingdom is 42.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Musical theatre, Broadway theatre, Strictly Come Dancing, with strongest over-indexing on Musical theatre (2.42× the country average).
Demographically, the Musical film audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Creativity, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Musical film fan in United Kingdom is more female, around 42.1 years old, with strong Creativity tendencies and a notable affinity for Musical theatre.
The key figures that characterise the Musical film profile in United Kingdom.
65.0% are female, 35.0% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 42.1 |
| Estimated audience size | 9,070,668 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Musical film audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 23.8% |
| United Kingdom | 5.5% |
| Italy | 4.5% |
Where the Musical film audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~1M | 1.35× | |
| 02 | North East | ~500K | 1.32× | |
| 03 | West Midlands | ~500K | 1.20× | |
| 04 | Wales | ~600K | 1.08× | |
| 05 | Scotland | ~800K | 1.02× | |
| 06 | East of England | ~800K | 1.01× | |
| 07 | England | ~7M | 0.98× | |
| 08 | Northern Ireland | ~300K | 0.93× | |
| 09 | South East | ~1M | 0.92× | |
| 10 | East Midlands | ~500K | 0.86× | |
| 11 | South West | ~600K | 0.84× | |
| 12 | North West | ~600K | 0.62× |
The strongest cross-interests of the Musical film audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sutton Foster | Movies & TV | 2.98× | ||
| 02 | Musical theatre | Movies & TV | 2.42× | ||
| 03 | Broadway theatre | Travel & Leisure | 2.28× | ||
| 04 | Hilary Duff | Movies & TV | 2.21× | ||
| 05 | Zac Efron | Movies & TV | 2.00× | ||
| 06 | Sabrina Carpenter | Music & Radio | 1.97× | ||
| 07 | American rock | Music & Radio | 1.93× | ||
| 08 | Laura Ashley | Home & Garden | 1.80× | ||
| 09 | Non-fiction books | Literature | 1.76× | ||
| 10 | Strictly Come Dancing | Sports | 1.71× | ||
| 11 | Loose Women | Movies & TV | 1.71× | ||
| 12 | Keratin | Beauty & Wellness | 1.62× | ||
| 13 | Soft rock | Music & Radio | 1.57× | ||
| 14 | Mumsnet | Kids & Family | 1.56× | ||
| 15 | Pop rock | Music & Radio | 1.56× | ||
| 16 | Hair coloring | Beauty & Wellness | 1.55× | ||
| 17 | Causeway Bay | Travel & Leisure | 1.55× | ||
| 18 | Jacob Elordi | Movies & TV | 1.52× | ||
| 19 | Ballet | Music & Radio | 1.51× | ||
| 20 | Cupcake | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.16× | |
| Tradition | CONSERVATISM | 1.16× | |
| Extroversion | THRILL | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.80× | |
| Career Orientation | POWER | 0.81× | |
| Need for Security | CONSERVATISM | 0.84× |
Musical film has an estimated audience of 9,070,668 people in United Kingdom, concentrated in England and South East.
65.0% of Musical film fans are female, 35.0% are male, with an average age of 42.1 years.
Musical film fans show strongest brand affinity for Musical theatre (2.42×), Broadway theatre (2.28×), and Strictly Come Dancing (1.71×) over the country average.
Musical film fans in United Kingdom are most concentrated in England (reach ~7M), South East (reach ~1M), and Yorkshire and the Humber (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Musical film itself, the audience over-indexes on Broadway theatre (2.28×), Strictly Come Dancing (1.71×), American rock (1.93×), and Cupcake (1.5×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Musical film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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