A data profile of the people who buy, follow and care about American rock in United Kingdom — modelled from more than twelve digital signal sources. American rock has an estimated audience of 4,670,343 people in United Kingdom.
The average American rock fan in United Kingdom is 41.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, South East.
Top brand affinities include War film, Wikipedia, Hobby, with strongest over-indexing on War film (7.89× the country average).
Demographically, the American rock audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Tradition, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical American rock fan in United Kingdom is more female, around 41.1 years old, with strong Tradition tendencies and a notable affinity for War film.
The key figures that characterise the American rock profile in United Kingdom.
58.8% are female, 41.2% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 41.1 |
| Estimated audience size | 4,670,343 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide American rock audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 32.8% |
| United Kingdom | 6.3% |
| Italy | 5.2% |
Where the American rock audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~800K | 1.84× | |
| 02 | North East | ~200K | 1.12× | |
| 03 | Yorkshire and the Humber | ~400K | 1.10× | |
| 04 | West Midlands | ~200K | 1.04× | |
| 05 | South West | ~400K | 1.01× | |
| 06 | East Midlands | ~300K | 0.99× | |
| 07 | Northern Ireland | ~100K | 0.96× | |
| 08 | East of England | ~400K | 0.95× | |
| 09 | Wales | ~200K | 0.93× | |
| 10 | South East | ~600K | 0.91× | |
| 11 | North West | ~500K | 0.91× | |
| 12 | England | ~2.5M | 0.63× |
The strongest cross-interests of the American rock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dire Straits | Music & Radio | 8.31× | ||
| 02 | War film | Movies & TV | 7.89× | ||
| 03 | Debbie Harry | Music & Radio | 4.92× | ||
| 04 | Fleetwood Mac | Music & Radio | 4.79× | ||
| 05 | Wikipedia | Internet & Social Media | 3.53× | ||
| 06 | Sketch comedy | Movies & TV | 3.35× | ||
| 07 | Adoption | Kids & Family | 2.83× | ||
| 08 | Satire | Literature | 2.72× | ||
| 09 | Michael Jackson | Music & Radio | 2.71× | ||
| 10 | Fish and chips | Food & Beverages | 2.48× | ||
| 11 | Hot tub | Home & Garden | 2.32× | ||
| 12 | Hobby | Home & Garden | 2.22× | ||
| 13 | Refrigerator | Home & Garden | 2.05× | ||
| 14 | Musical film | Movies & TV | 1.93× | ||
| 15 | Philanthropy | Arts & Culture | 1.87× | ||
| 16 | William Hill (bookmaker) | Games | 1.74× | ||
| 17 | Distilled beverage | Food & Beverages | 1.69× | ||
| 18 | Singer-songwriter | Music & Radio | 1.65× | ||
| 19 | Kitchen | Home & Garden | 1.55× | ||
| 20 | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.37× | |
| Community Orientation | OPEN | 1.25× | |
| Extroversion | THRILL | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.76× | |
| Family Orientation | CONSERVATISM | 0.79× | |
| Individualism | JOY | 0.88× |
American rock has an estimated audience of 4,670,343 people in United Kingdom, concentrated in England and Scotland.
58.8% of American rock fans are female, 41.2% are male, with an average age of 41.1 years.
American rock fans show strongest brand affinity for War film (7.89×), Wikipedia (3.53×), and Hobby (2.22×) over the country average.
American rock fans in United Kingdom are most concentrated in England (reach ~2.5M), Scotland (reach ~800K), and South East (reach ~600K). These three regions account for the largest share of the active audience.
Beyond American rock itself, the audience over-indexes on Wikipedia (3.53×), Hobby (2.22×), Michael Jackson (2.71×), and Dire Straits (8.31×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for American rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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