Rascasse Audience Intelligence

American rock Audience in United States

A data profile of the people who buy, follow and care about American rock in United States — modelled from more than twelve digital signal sources. American rock has an estimated audience of 24,519,271 people in United States.

#35among Musical genre in United States#859among Topic in United States#74in Music & Radio

The average American rock fan in United States is 39.2 years old, more female, and lives primarily in Washington.

The audience is concentrated in Washington, California, Texas.

Top brand affinities include Rockabilly, Michael Jackson, Real property, with strongest over-indexing on Rockabilly (3.77× the country average).

Demographically, the American rock audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American rock fan in United States is more female, around 39.2 years old, with strong Tradition tendencies and a notable affinity for Rockabilly.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American rock profile in United States.

Audience size
24.5M
in United States
Gender
56.2%♀
43.8% male
Age
39.2
average years
Country rank
#1261
Topic in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American rock fans

56.2% are female, 43.8% are male, average age 39.2.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for American rock audience in United States
MetricValue
Female56.2%
Male43.8%
Average age39.2
Estimated audience size24,519,271
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the American rock audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3917%
40-4920%
50+22%
Fig. 04

Worldwide distribution

32.8%

of the worldwide American rock audience comes from United States.

Worldwide audience distribution share by country for American rock
CountryShare
United States32.8%
United Kingdom6.3%
Italy5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American rock audience in United States is strongest.

Fig. 05

Top regions by affinity

American rock fans by region: top regions in United States
#RegionReachAffinity×
01Washington~3.5M7.47×
02Oregon~700K2.52×
03Wyoming~50K1.33×
04Alaska~70K1.24×
05South Dakota~70K1.17×
06North Dakota~60K1.17×
07Montana~80K1.12×
08Utah~200K1.09×
09Rhode Island~80K1.09×
10Delaware~70K1.08×
11Idaho~100K1.07×
12West Virginia~100K1.06×
13New Hampshire~100K1.05×
14Maine~90K1.05×
15Hawaii~100K1.02×
16Mississippi~200K1.01×
17Nebraska~100K0.99×
18New Mexico~100K0.99×
19Washington, District of Columbia~70K0.99×
20Arkansas~200K0.97×
21Iowa~200K0.96×
22Kansas~200K0.95×
23Oklahoma~300K0.93×
24Louisiana~300K0.91×
25Kentucky~300K0.91×
26Connecticut~200K0.91×
27Nevada~200K0.91×
28Alabama~300K0.90×
29Missouri~300K0.88×
30South Carolina~300K0.88×
31Wisconsin~300K0.87×
32Minnesota~300K0.87×
33Indiana~400K0.86×
34Tennessee~400K0.85×
35Maryland~400K0.85×
36Colorado~300K0.85×
37Arizona~400K0.84×
38Massachusetts~400K0.83×
39Michigan~500K0.81×
40New Jersey~500K0.81×
41Virginia~500K0.81×
42Georgia~600K0.80×
43Ohio~600K0.80×
44North Carolina~600K0.80×
45Pennsylvania~600K0.78×
46Illinois~600K0.75×
47Florida~1M0.68×
48New York~900K0.66×
49Texas~1.5M0.63×
50California~1.5M0.59×
Fig. 06

Affinity by region

Affinity by region — American rock, United States
0.59×1.00×7.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American rock audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American rock audience
#·InterestCategoryAffinity×
01Amber RileyMovies & TV16.01×
02Genesis (band)Music & Radio4.10×
03Steve BuscemiMovies & TV4.06×
04The Beach BoysMusic & Radio3.92×
05RockabillyFashion & Accessoires3.77×
06Real propertyHome & Garden2.30×
07Michael JacksonMusic & Radio2.17×
08Talk radioMusic & Radio2.04×
09Political scienceBusiness & Career2.00×
10TicketmasterTravel & Leisure1.86×
11Movie theaterMovies & TV1.80×
12Chuck NorrisMovies & TV1.76×
13Made in USABusiness & Career1.67×
14FolklorePolitics & Society1.63×
15DonationBusiness & Career1.63×
16DentistryBusiness & Career1.60×
17HollywoodTravel & Leisure1.56×
18DrawingHome & Garden1.53×
19Blues musicMusic & Radio1.52×
20ThanksgivingKids & Family1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American rock audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American rock audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.35×
ExtroversionTHRILL1.32×
PatriotismCONSERVATISM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American rock audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.80×
Family OrientationCONSERVATISM0.87×
Pet OwnershipJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American rock have in United States?

American rock has an estimated audience of 24,519,271 people in United States, concentrated in Washington and California.

02

What is the gender split and age of American rock fans?

56.2% of American rock fans are female, 43.8% are male, with an average age of 39.2 years.

03

Which brands do American rock fans like most?

American rock fans show strongest brand affinity for Rockabilly (3.77×), Michael Jackson (2.17×), and Real property (2.3×) over the country average.

04

Where do American rock fans live in United States?

American rock fans in United States are most concentrated in Washington (reach ~3.5M), California (reach ~1.5M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do American rock fans also like?

Beyond American rock itself, the audience over-indexes on Michael Jackson (2.17×), Real property (2.3×), Blues music (1.52×), and Genesis (band) (4.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See American rock audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for American rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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