American rock Audience in United States

American rock logo

American rock has an estimated audience of 24,519,271 people in United States. 56.2% are female, 43.8% are male, average age 39.2. Top regions: Washington, California, Oregon. Top brand affinities: Israel, Elsword, Captain America (1990 film), Bank account, Jeep Grand Cherokee (WJ).

The average American rock fan in United States is 39.2 years old, more female, and lives primarily in Washington. The audience is concentrated in Washington, California, Oregon. Top brand affinities include Israel, Elsword, Captain America (1990 film), with strongest over-indexing on Israel (8.52× the country average). Demographically, the American rock audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of American rock fans

Demographic split for American rock audience in United States
MetricValue
Female56.2%
Male43.8%
Average age39.2
Estimated audience size24,519,271

Audience persona

The typical American rock fan in United States is more female, around 39.2 years old, with strong Risk Appetite tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for American rock in United States
RegionReachAffinity
Washington4,068,0088.27×
California755,0400.28×
Oregon629,0652.24×
Texas442,2930.21×
New York405,4200.3×
Florida307,9700.19×
Utah262,2261.19×
Illinois254,4780.31×
Mississippi186,7320.92×
Pennsylvania177,3990.21×
Louisiana166,0280.53×
Arkansas165,8890.82×
Michigan164,1280.26×
Oklahoma162,2330.6×
Kentucky159,6620.52×
Tennessee159,5010.32×
Alabama154,5460.45×
North Carolina154,5070.21×
West Virginia154,1551.35×
Ohio153,8800.2×
Alaska153,8352.93×
South Carolina146,1780.4×
Indiana142,4260.32×
Kansas142,3880.74×
Idaho142,3551.16×
Georgia142,3070.19×
Wisconsin141,4870.38×
Virginia140,2860.23×
New Jersey139,2440.22×
Missouri137,9350.35×
Hawaii135,9881.29×
Iowa135,1750.67×
Montana134,1041.97×
South Dakota132,3662.34×
North Dakota128,8812.56×
New Hampshire127,0181.31×
Arizona125,7740.25×
Massachusetts125,1160.26×
Wyoming124,7033.43×
Nebraska124,3791.01×
Connecticut124,1900.5×
New Mexico123,7291.01×
Nevada123,3290.52×
Rhode Island122,6511.57×
Maine122,5771.4×
Maryland119,6410.28×
Minnesota116,6890.33×
Colorado112,4250.29×
Delaware109,8381.62×
Washington, District of Columbia79,3071.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American rock audience
BrandAffinityCategory
Israel8.52×Travel & Leisure
Elsword21.88×Games
Captain America (1990 film)3.03×Movies & TV
Bank account1.56×Business & Career
Jeep Grand Cherokee (WJ)3.85×Cars & Mobility
JibJab3.45×Internet & Social Media
REC TEC Grills10.82×Sports
Jeep Wagoneer3.21×Cars & Mobility
Home staging2.65×Home & Garden
Corona (band)2.85×Music & Radio
KiwiCo3.38×Kids & Family
Jezebel (film)3.23×Movies & TV
JamBase5.02×Music & Radio
Riedel (glass manufacturer)11.07×Home & Garden
Isla Holbox10.55×Travel & Leisure
Winemaking1.9×Food & Beverages
Nipsey Hussle2.43×Music & Radio
John Havlicek6.22×Sports
UK garage2.08×Music & Radio
Japanese domestic market1.81×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American rock audience
TraitClusterScore
Risk AppetiteTHRILL2.28
Luxury OrientationPREMIUM1.58
ExtroversionTHRILL1.54
TraditionCONSERVATISM1.24
LGBTQ+ IdentityOPEN1.21
Sports ActivityPOWER1.12

Worldwide distribution

Worldwide audience distribution share by country for American rock
CountryShare
United States32.8%
United Kingdom6.3%
Italy5.2%

See American rock audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does American rock have in United States?

American rock has an estimated audience of 24,519,271 people in United States, concentrated in Washington and California.

What is the gender split and age of American rock fans?

56.2% of American rock fans are female, 43.8% are male, with an average age of 39.2 years.

Which brands do American rock fans like most?

American rock fans show strongest brand affinity for Israel (8.52×), Elsword (21.88×), and Captain America (1990 film) (3.03×) over the country average.

Where do American rock fans live in United States?

American rock fans in United States are most concentrated in Washington (reach 4,068,008), California (reach 755,040), and Oregon (reach 629,065). These three regions account for the largest share of the active audience.

What other brands do American rock fans also like?

Beyond American rock itself, the audience over-indexes on Elsword (21.88×), Captain America (1990 film) (3.03×), Bank account (1.56×), and Jeep Grand Cherokee (WJ) (3.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.