A data profile of the people who buy, follow and care about American rock in Italy — modelled from more than twelve digital signal sources. American rock has an estimated audience of 3,868,353 people in Italy.
The average American rock fan in Italy is 37.6 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Flickr, Wikipedia, Vanessa Paradis, with strongest over-indexing on Flickr (11.74× the country average).
Demographically, the American rock audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Tradition, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical American rock fan in Italy is more female, around 37.6 years old, with strong Tradition tendencies and a notable affinity for Flickr.
The key figures that characterise the American rock profile in Italy.
57.6% are female, 42.4% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 37.6 |
| Estimated audience size | 3,868,353 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 15% |
of the worldwide American rock audience comes from Italy.
| Country | Share |
|---|---|
| United States | 32.8% |
| United Kingdom | 6.3% |
| Italy | 5.2% |
Where the American rock audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Puglia | ~300K | 1.06× | |
| 02 | Sicilia | ~300K | 1.04× | |
| 03 | Tuscany | ~300K | 1.03× | |
| 04 | Campania | ~400K | 1.00× | |
| 05 | Emilia-Romagna | ~300K | 1.00× | |
| 06 | Veneto | ~300K | 1.00× | |
| 07 | Lazio | ~500K | 0.96× | |
| 08 | Lombardy | ~600K | 0.92× |
The strongest cross-interests of the American rock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vanessa Paradis | Music & Radio | 22.37× | ||
| 02 | Jon Voight | Movies & TV | 15.67× | ||
| 03 | Myspace | Internet & Social Media | 14.15× | ||
| 04 | Flickr | Internet & Social Media | 11.74× | ||
| 05 | Jamiroquai | Music & Radio | 10.51× | ||
| 06 | Matthew McConaughey | Movies & TV | 7.86× | ||
| 07 | Ricky Martin | Music & Radio | 7.70× | ||
| 08 | Kurt Cobain | Music & Radio | 7.70× | ||
| 09 | Whitney Houston | Music & Radio | 6.94× | ||
| 10 | Wikipedia | Internet & Social Media | 4.11× | ||
| 11 | New Testament | Politics & Society | 4.01× | ||
| 12 | Chicano rap | Music & Radio | 4.00× | ||
| 13 | Red wine | Food & Beverages | 3.42× | ||
| 14 | Satire | Literature | 3.28× | ||
| 15 | Contemporary R&B | Music & Radio | 2.94× | ||
| 16 | White wine | Food & Beverages | 2.92× | ||
| 17 | Singer-songwriter | Music & Radio | 2.87× | ||
| 18 | Progressive rock | Music & Radio | 2.77× | ||
| 19 | Wine tasting | Food & Beverages | 2.66× | ||
| 20 | Mediaset | Technology & Electronics | 2.09× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.34× | |
| Convenience Orientation | PREMIUM | 1.30× | |
| Risk Appetite | THRILL | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.76× | |
| Need for Security | CONSERVATISM | 0.76× | |
| Price Sensitivity | PREMIUM | 0.79× |
American rock has an estimated audience of 3,868,353 people in Italy, concentrated in Lombardy and Lazio.
57.6% of American rock fans are female, 42.4% are male, with an average age of 37.6 years.
American rock fans show strongest brand affinity for Flickr (11.74×), Wikipedia (4.11×), and Vanessa Paradis (22.37×) over the country average.
American rock fans in Italy are most concentrated in Lombardy (reach ~600K), Lazio (reach ~500K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond American rock itself, the audience over-indexes on Wikipedia (4.11×), Vanessa Paradis (22.37×), Singer-songwriter (2.87×), and Matthew McConaughey (7.86×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for American rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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