American rock Audience in Germany
American rock has an estimated audience of 2,384,053 people in Germany. 54.3% are female, 45.7% are male, average age 36.6. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Niedersachsen. Top brand affinities: Israel, Dog breed, Preacher (comics), KLIX (AM), Product design.
The average American rock fan in Germany is 36.6 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Niedersachsen. Top brand affinities include Israel, Dog breed, Preacher (comics), with strongest over-indexing on Israel (9.8× the country average). Demographically, the American rock audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Tradition, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of American rock fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 36.6 |
| Estimated audience size | 2,384,053 |
Audience persona
The typical American rock fan in Germany is balanced, around 36.6 years old, with strong Tradition tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 132,308 | 0.41× |
| Nordrhein-Westfalen | 131,752 | 0.25× |
| Niedersachsen | 116,409 | 0.5× |
| Sachsen-Anhalt | 109,689 | 1.78× |
| Thüringen | 108,900 | 1.79× |
| Rheinland-Pfalz | 98,884 | 0.83× |
| Brandenburg | 95,987 | 1.3× |
| Hessen | 92,736 | 0.51× |
| Sachsen | 92,589 | 0.79× |
| Bayern | 89,848 | 0.23× |
| Saarland | 86,404 | 2.95× |
| Schleswig-Holstein | 86,146 | 1.01× |
| Berlin | 69,399 | 0.65× |
| Hamburg | 59,828 | 1.11× |
| Mecklenburg-Vorpommern | 50,228 | 1.1× |
| Bremen | 32,666 | 1.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 9.8× | Travel & Leisure |
| Dog breed | 1.96× | Pets & Animals |
| Preacher (comics) | 13.57× | Literature |
| KLIX (AM) | 4.81× | Music & Radio |
| Product design | 1.99× | Business & Career |
| Home Delivery | 3.37× | Food & Beverages |
| Stradivarius | 1.84× | Shopping |
| Snow White (Fables) | 2.56× | Literature |
| Hormones: The Series | 7.74× | Movies & TV |
| Goosebumps (film) | 7.99× | Movies & TV |
| Hobby Lobby | 5.4× | Home & Garden |
| Škoda Kodiaq | 1.6× | Cars & Mobility |
| Information sensitivity | 4.03× | Technology & Electronics |
| Corona (band) | 1.72× | Music & Radio |
| Esra Erol | 3.57× | Movies & TV |
| Hauptschule | 4.79× | Kids & Family |
| Buying a House | 3.74× | Home & Garden |
| Kissin' Dynamite | 4.46× | Music & Radio |
| Medieval fantasy | 6.29× | Literature |
| Volvo V60 | 2.69× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.73 |
| Extroversion | THRILL | 1.35 |
| Community Orientation | OPEN | 1.26 |
| Sustainability | BALANCE | 1.22 |
| Pet Ownership | JOY | 1.22 |
| Patriotism | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.8% |
| United Kingdom | 6.3% |
| Italy | 5.2% |
See American rock audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does American rock have in Germany?
American rock has an estimated audience of 2,384,053 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of American rock fans?
54.3% of American rock fans are female, 45.7% are male, with an average age of 36.6 years.
Which brands do American rock fans like most?
American rock fans show strongest brand affinity for Israel (9.8×), Dog breed (1.96×), and Preacher (comics) (13.57×) over the country average.
Where do American rock fans live in Germany?
American rock fans in Germany are most concentrated in Baden-Württemberg (reach 132,308), Nordrhein-Westfalen (reach 131,752), and Niedersachsen (reach 116,409). These three regions account for the largest share of the active audience.
What other brands do American rock fans also like?
Beyond American rock itself, the audience over-indexes on Dog breed (1.96×), Preacher (comics) (13.57×), KLIX (AM) (4.81×), and Product design (1.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for American rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.