Singer-songwriter Audience in United Kingdom
Singer-songwriter has an estimated audience of 10,651,080 people in United Kingdom. 58.1% are female, 41.9% are male, average age 38.2. Top regions: Scotland, South East, North West. Top brand affinities: Heart (novel), Rings of Saturn, Exhibition game, Tuesday, The Mirror (1975 film).
The average Singer-songwriter fan in United Kingdom is 38.2 years old, more female, and lives primarily in Scotland. The audience is concentrated in Scotland, South East, North West. Top brand affinities include Heart (novel), Rings of Saturn, Exhibition game, with strongest over-indexing on Heart (novel) (2.53× the country average). Demographically, the Singer-songwriter audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Singer-songwriter fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 38.2 |
| Estimated audience size | 10,651,080 |
Audience persona
The typical Singer-songwriter fan in United Kingdom is more female, around 38.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Heart (novel).
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| Scotland | 1,461,328 | 1.52× |
| South East | 1,243,539 | 0.87× |
| North West | 1,062,782 | 0.93× |
| Greater London | 982,211 | 0.71× |
| Wales | 961,020 | 1.58× |
| South West | 947,306 | 1.08× |
| East of England | 866,742 | 0.89× |
| East Midlands | 702,449 | 0.94× |
| Northern Ireland | 520,899 | 1.59× |
| Yorkshire and the Humber | 498,147 | 0.58× |
| North East | 299,360 | 0.72× |
| West Midlands | 265,317 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Heart (novel) | 2.53× | Literature |
| Rings of Saturn | 2.58× | Travel & Leisure |
| Exhibition game | 2.49× | Games |
| Tuesday | 2.27× | Kids & Family |
| The Mirror (1975 film) | 2.07× | Movies & TV |
| Soul music | 1.53× | Music & Radio |
| Saturday | 1.59× | Home & Garden |
| Top-level domain | 2.41× | Technology & Electronics |
| Ticketmaster | 1.51× | Travel & Leisure |
| Wednesday | 2× | Home & Garden |
| Guitar | 1.51× | Music & Radio |
| Haven (TV series) | 2.09× | Movies & TV |
| Short Message Service | 1.73× | Technology & Electronics |
| Rod Stewart | 1.72× | Music & Radio |
| The Time | 1.66× | Music & Radio |
| Piano | 1.62× | Music & Radio |
| Britpop | 1.76× | Music & Radio |
| American rock | 1.65× | Music & Radio |
| Soft rock | 1.91× | Music & Radio |
| A-side and B-side | 2.23× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.21 |
| Indulgence | JOY | 1.13 |
| Extroversion | THRILL | 1.07 |
| Convenience Orientation | PREMIUM | 0.98 |
| Mindfulness | BALANCE | 0.97 |
| Social Media Usage | JOY | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.2% |
| Italy | 6.3% |
| China | 4.9% |
See Singer-songwriter audiences in other countries
More Musical genre audiences in United Kingdom
- Rock music (22,856,769)
- Pop music (19,665,791)
- Hip hop music (16,297,821)
- Rhythm and blues music (14,734,519)
- Jazz music (14,107,473)
Frequently asked questions
How many fans does Singer-songwriter have in United Kingdom?
Singer-songwriter has an estimated audience of 10,651,080 people in United Kingdom, concentrated in Scotland and South East.
What is the gender split and age of Singer-songwriter fans?
58.1% of Singer-songwriter fans are female, 41.9% are male, with an average age of 38.2 years.
Which brands do Singer-songwriter fans like most?
Singer-songwriter fans show strongest brand affinity for Heart (novel) (2.53×), Rings of Saturn (2.58×), and Exhibition game (2.49×) over the country average.
Where do Singer-songwriter fans live in United Kingdom?
Singer-songwriter fans in United Kingdom are most concentrated in Scotland (reach 1,461,328), South East (reach 1,243,539), and North West (reach 1,062,782). These three regions account for the largest share of the active audience.
What other brands do Singer-songwriter fans also like?
Beyond Singer-songwriter itself, the audience over-indexes on Rings of Saturn (2.58×), Exhibition game (2.49×), Tuesday (2.27×), and The Mirror (1975 film) (2.07×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Singer-songwriter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.