A data profile of the people who buy, follow and care about Singer-songwriter in United Kingdom — modelled from more than twelve digital signal sources. Singer-songwriter has an estimated audience of 10,651,080 people in United Kingdom.
The average Singer-songwriter fan in United Kingdom is 38.2 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, Scotland, North West.
Top brand affinities include Heart (novel), Rings of Saturn, Exhibition game, with strongest over-indexing on Heart (novel) (2.53× the country average).
Demographically, the Singer-songwriter audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Spirituality, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Singer-songwriter fan in United Kingdom is more female, around 38.2 years old, with strong Spirituality tendencies and a notable affinity for Heart (novel).
The key figures that characterise the Singer-songwriter profile in United Kingdom.
58.1% are female, 41.9% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 38.2 |
| Estimated audience size | 10,651,080 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Singer-songwriter audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 26.2% |
| Italy | 6.3% |
| China | 4.9% |
Where the Singer-songwriter audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~1.5M | 1.31× | |
| 02 | Wales | ~800K | 1.24× | |
| 03 | Northern Ireland | ~400K | 1.18× | |
| 04 | South West | ~900K | 1.05× | |
| 05 | East Midlands | ~700K | 0.97× | |
| 06 | North West | ~1M | 0.96× | |
| 07 | East of England | ~900K | 0.94× | |
| 08 | South East | ~1.5M | 0.91× | |
| 09 | North East | ~400K | 0.91× | |
| 10 | Yorkshire and the Humber | ~700K | 0.79× | |
| 11 | Greater London | ~1M | 0.78× | |
| 12 | West Midlands | ~300K | 0.76× |
The strongest cross-interests of the Singer-songwriter audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rings of Saturn | Travel & Leisure | 2.58× | ||
| 02 | Heart (novel) | Literature | 2.53× | ||
| 03 | Exhibition game | Games | 2.49× | ||
| 04 | Top-level domain | Technology & Electronics | 2.41× | ||
| 05 | Tuesday | Kids & Family | 2.27× | ||
| 06 | Boy George | Music & Radio | 2.19× | ||
| 07 | Haven (TV series) | Movies & TV | 2.09× | ||
| 08 | The Mirror (1975 film) | Movies & TV | 2.07× | ||
| 09 | Wednesday | Home & Garden | 2.00× | ||
| 10 | Britpop | Music & Radio | 1.76× | ||
| 11 | Short Message Service | Technology & Electronics | 1.73× | ||
| 12 | Ukrainians | Music & Radio | 1.73× | ||
| 13 | The Time | Music & Radio | 1.66× | ||
| 14 | American rock | Music & Radio | 1.65× | ||
| 15 | Piano | Music & Radio | 1.62× | ||
| 16 | Saturday | Home & Garden | 1.59× | ||
| 17 | Revolution (TV series) | Movies & TV | 1.56× | ||
| 18 | Soul music | Music & Radio | 1.53× | ||
| 19 | Ticketmaster | Travel & Leisure | 1.51× | ||
| 20 | Guitar | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.16× | |
| Mindfulness | BALANCE | 1.15× | |
| Creativity | OPEN | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.92× | |
| Early Adopter Mentality | POWER | 0.94× | |
| Luxury Orientation | PREMIUM | 0.94× |
Singer-songwriter has an estimated audience of 10,651,080 people in United Kingdom, concentrated in South East and Scotland.
58.1% of Singer-songwriter fans are female, 41.9% are male, with an average age of 38.2 years.
Singer-songwriter fans show strongest brand affinity for Heart (novel) (2.53×), Rings of Saturn (2.58×), and Exhibition game (2.49×) over the country average.
Singer-songwriter fans in United Kingdom are most concentrated in South East (reach ~1.5M), Scotland (reach ~1.5M), and North West (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Singer-songwriter itself, the audience over-indexes on Rings of Saturn (2.58×), Exhibition game (2.49×), Tuesday (2.27×), and Soul music (1.53×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Singer-songwriter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.