A data profile of the people who buy, follow and care about Short Message Service in United Kingdom — modelled from more than twelve digital signal sources. Short Message Service has an estimated audience of 5,686,980 people in United Kingdom.
The average Short Message Service fan in United Kingdom is 42.0 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, Yorkshire and the Humber, East of England.
Top brand affinities include Daily Star (United Kingdom), Bruce Willis, Rachel Weisz, with strongest over-indexing on Daily Star (United Kingdom) (17.34× the country average).
Demographically, the Short Message Service audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Short Message Service fan in United Kingdom is more female, around 42.0 years old, with strong Need for Security tendencies and a notable affinity for Daily Star (United Kingdom).
The key figures that characterise the Short Message Service profile in United Kingdom.
65.3% are female, 34.7% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 42.0 |
| Estimated audience size | 5,686,980 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Short Message Service audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 28.3% |
| United Kingdom | 5.3% |
| Thailand | 4.5% |
Where the Short Message Service audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~600K | 1.35× | |
| 02 | West Midlands | ~300K | 1.20× | |
| 03 | East of England | ~600K | 1.18× | |
| 04 | North East | ~300K | 1.18× | |
| 05 | South East | ~800K | 1.00× | |
| 06 | South West | ~400K | 0.91× | |
| 07 | East Midlands | ~300K | 0.78× | |
| 08 | North West | ~300K | 0.51× |
The strongest cross-interests of the Short Message Service audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rachel Weisz | Movies & TV | 19.85× | ||
| 02 | Bruce Willis | Movies & TV | 19.57× | ||
| 03 | Jude Law | Movies & TV | 17.76× | ||
| 04 | Daily Star (United Kingdom) | News | 17.34× | ||
| 05 | Carey Mulligan | Movies & TV | 16.76× | ||
| 06 | Colin Farrell | Movies & TV | 10.70× | ||
| 07 | Gwendoline Christie | Movies & TV | 10.63× | ||
| 08 | Nicolas Cage | Movies & TV | 10.02× | ||
| 09 | Liam Neeson | Movies & TV | 9.27× | ||
| 10 | Lily James | Movies & TV | 6.37× | ||
| 11 | Nicole Kidman | Movies & TV | 5.22× | ||
| 12 | Matthew McConaughey | Movies & TV | 4.97× | ||
| 13 | Daily Express | News | 2.61× | ||
| 14 | Liverpool Echo | News | 2.57× | ||
| 15 | British Gas | Home & Garden | 2.54× | ||
| 16 | Refrigerator | Home & Garden | 2.42× | ||
| 17 | Internet & Social Media | 2.21× | |||
| 18 | Hobby | Home & Garden | 2.14× | ||
| 19 | Aldi | Shopping | 1.76× | ||
| 20 | Kitchen | Home & Garden | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.32× | |
| Convenience Orientation | PREMIUM | 1.29× | |
| Healthy Lifestyle | BALANCE | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.70× | |
| Luxury Orientation | PREMIUM | 0.76× | |
| Community Orientation | OPEN | 0.77× |
Short Message Service has an estimated audience of 5,686,980 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
65.3% of Short Message Service fans are female, 34.7% are male, with an average age of 42.0 years.
Short Message Service fans show strongest brand affinity for Daily Star (United Kingdom) (17.34×), Bruce Willis (19.57×), and Rachel Weisz (19.85×) over the country average.
Short Message Service fans in United Kingdom are most concentrated in South East (reach ~800K), Yorkshire and the Humber (reach ~600K), and East of England (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Short Message Service itself, the audience over-indexes on Bruce Willis (19.57×), Rachel Weisz (19.85×), Jude Law (17.76×), and Carey Mulligan (16.76×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Short Message Service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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