A data profile of the people who buy, follow and care about Pop rock in United Kingdom — modelled from more than twelve digital signal sources. Pop rock has an estimated audience of 4,143,866 people in United Kingdom.
The average Pop rock fan in United Kingdom is 38.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Wikipedia, Google Photos, Hobby, with strongest over-indexing on Wikipedia (3.28× the country average).
Demographically, the Pop rock audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Tradition, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Pop rock fan in United Kingdom is more female, around 38.0 years old, with strong Tradition tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Pop rock profile in United Kingdom.
56.2% are female, 43.8% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 38.0 |
| Estimated audience size | 4,143,866 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide Pop rock audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 11.3% |
| Brazil | 6.0% |
Where the Pop rock audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.24× | |
| 02 | Yorkshire and the Humber | ~400K | 1.20× | |
| 03 | Wales | ~300K | 1.08× | |
| 04 | Scotland | ~400K | 1.07× | |
| 05 | East of England | ~400K | 1.05× | |
| 06 | North East | ~200K | 1.03× | |
| 07 | South East | ~500K | 0.98× | |
| 08 | East Midlands | ~300K | 0.97× | |
| 09 | Northern Ireland | ~100K | 0.97× | |
| 10 | South West | ~300K | 0.94× | |
| 11 | England | ~3M | 0.85× | |
| 12 | North West | ~300K | 0.77× |
The strongest cross-interests of the Pop rock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Photos | Technology & Electronics | 4.68× | ||
| 02 | Celine Dion | Music & Radio | 3.68× | ||
| 03 | ABBA | Music & Radio | 3.67× | ||
| 04 | Wikipedia | Internet & Social Media | 3.28× | ||
| 05 | Alexandra Daddario | Movies & TV | 3.23× | ||
| 06 | Sketch comedy | Movies & TV | 2.98× | ||
| 07 | Satire | Literature | 2.25× | ||
| 08 | Adoption | Kids & Family | 2.23× | ||
| 09 | French Bulldog | Pets & Animals | 2.03× | ||
| 10 | Beetlejuice | Movies & TV | 2.01× | ||
| 11 | Britney Spears | Music & Radio | 1.98× | ||
| 12 | Philanthropy | Arts & Culture | 1.83× | ||
| 13 | Katie Price | Fashion & Accessoires | 1.62× | ||
| 14 | Livemusic | Music & Radio | 1.62× | ||
| 15 | Ticketmaster | Travel & Leisure | 1.61× | ||
| 16 | Hobby | Home & Garden | 1.58× | ||
| 17 | Confectionery | Food & Beverages | 1.58× | ||
| 18 | Musical film | Movies & TV | 1.56× | ||
| 19 | Refrigerator | Home & Garden | 1.55× | ||
| 20 | Harrods | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.61× | |
| Spirituality | BALANCE | 1.21× | |
| Extroversion | THRILL | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.77× | |
| Quality Awareness | PREMIUM | 0.81× | |
| Career Orientation | POWER | 0.88× |
Pop rock has an estimated audience of 4,143,866 people in United Kingdom, concentrated in England and South East.
56.2% of Pop rock fans are female, 43.8% are male, with an average age of 38.0 years.
Pop rock fans show strongest brand affinity for Wikipedia (3.28×), Google Photos (4.68×), and Hobby (1.58×) over the country average.
Pop rock fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~500K), and Scotland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Pop rock itself, the audience over-indexes on Google Photos (4.68×), Hobby (1.58×), Satire (2.25×), and Sketch comedy (2.98×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Pop rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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