Rascasse Audience Intelligence

Pop rock Audience in United States

A data profile of the people who buy, follow and care about Pop rock in United States — modelled from more than twelve digital signal sources. Pop rock has an estimated audience of 17,389,727 people in United States.

#62among Musical genre in United States#1341among Topic in United States#125in Music & Radio

The average Pop rock fan in United States is 33.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include YouTube Music, Spirit Halloween, Progressive rock, with strongest over-indexing on YouTube Music (2.26× the country average).

Demographically, the Pop rock audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pop rock fan in United States is more female, around 33.7 years old, with strong Tradition tendencies and a notable affinity for YouTube Music.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pop rock profile in United States.

Audience size
17.4M
in United States
Gender
55.3%♀
44.7% male
Age
33.7
average years
Country rank
#1959
Topic in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pop rock fans

55.3% are female, 44.7% are male, average age 33.7.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Pop rock audience in United States
MetricValue
Female55.3%
Male44.7%
Average age33.7
Estimated audience size17,389,727
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Pop rock audience in United States
Age bracketShare%
16-1936%
20-2921%
30-3915%
40-4915%
50+13%
Fig. 04

Worldwide distribution

18.3%

of the worldwide Pop rock audience comes from United States.

Worldwide audience distribution share by country for Pop rock
CountryShare
United States18.3%
Japan11.3%
Brazil6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pop rock audience in United States is strongest.

Fig. 05

Top regions by affinity

Pop rock fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~300K1.27×
02Indiana~400K1.26×
03Utah~200K1.23×
04Texas~1.5M1.13×
05Washington~400K1.13×
06South Dakota~50K1.13×
07California~2M1.12×
08Missouri~300K1.07×
09Iowa~200K1.07×
10Virginia~400K1.05×
11Kansas~100K1.05×
12North Dakota~40K1.05×
13Arizona~400K1.04×
14Oregon~200K1.04×
15Oklahoma~200K1.04×
16Arkansas~100K1.04×
17Tennessee~400K1.03×
18Maryland~300K1.03×
19Kentucky~200K1.03×
20Connecticut~200K1.03×
21Georgia~500K1.02×
22Wisconsin~300K1.02×
23Alabama~200K1.02×
24Louisiana~200K1.02×
25Nevada~200K1.02×
26West Virginia~80K1.02×
27Illinois~600K1.01×
28Nebraska~90K1.01×
29Idaho~90K1.00×
30Ohio~500K0.99×
31Michigan~400K0.99×
32Florida~1M0.98×
33New York~900K0.98×
34Mississippi~100K0.98×
35North Carolina~500K0.97×
36Colorado~300K0.97×
37New Mexico~80K0.96×
38Pennsylvania~600K0.95×
39New Jersey~400K0.94×
40South Carolina~200K0.94×
41Massachusetts~300K0.93×
42Rhode Island~50K0.92×
43Delaware~40K0.91×
44Alaska~30K0.91×
45Montana~40K0.90×
46Maine~60K0.89×
47Hawaii~70K0.88×
48New Hampshire~60K0.88×
49Washington, District of Columbia~50K0.88×
50Vermont~30K0.86×
Fig. 06

Affinity by region

Affinity by region — Pop rock, United States
0.86×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pop rock audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pop rock audience
#·InterestCategoryAffinity×
01UkuleleMusic & Radio4.97×
02Death metalMusic & Radio3.16×
03Progressive rockMusic & Radio2.60×
04Folk musicMusic & Radio2.49×
05Web serverTechnology & Electronics2.44×
06Spirit HalloweenKids & Family2.41×
07YouTube MusicInternet & Social Media2.26×
08House musicMusic & Radio1.93×
09Anime conventionLiterature1.87×
10Britney SpearsMusic & Radio1.81×
11Hair ExtensionsBeauty & Wellness1.80×
12Ariana GrandeMusic & Radio1.79×
13High schoolBusiness & Career1.71×
14Scooby-DooMovies & TV1.67×
15Electric guitarMusic & Radio1.61×
16ReggaetonMusic & Radio1.57×
17Stranger ThingsMovies & TV1.56×
18Vintage clothingFashion & Accessoires1.54×
19RadioTechnology & Electronics1.53×
20BeetlejuiceMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pop rock audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pop rock audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.51×
PatriotismCONSERVATISM1.24×
SpiritualityBALANCE1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pop rock audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.77×
Need for SecurityCONSERVATISM0.82×
Family OrientationCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pop rock have in United States?

Pop rock has an estimated audience of 17,389,727 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pop rock fans?

55.3% of Pop rock fans are female, 44.7% are male, with an average age of 33.7 years.

03

Which brands do Pop rock fans like most?

Pop rock fans show strongest brand affinity for YouTube Music (2.26×), Spirit Halloween (2.41×), and Progressive rock (2.6×) over the country average.

04

Where do Pop rock fans live in United States?

Pop rock fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Pop rock fans also like?

Beyond Pop rock itself, the audience over-indexes on Spirit Halloween (2.41×), Progressive rock (2.6×), Folk music (2.49×), and Radio (1.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Pop rock audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pop rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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