Pop rock Audience in United States

Pop rock has an estimated audience of 17,389,727 people in United States. 55.3% are female, 44.7% are male, average age 33.7. Top regions: California, Texas, Florida. Top brand affinities: Indeed.com, Google Maps, Ozzy Osbourne, Beetlejuice, Capital One.

The average Pop rock fan in United States is 33.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Indeed.com, Google Maps, Ozzy Osbourne, with strongest over-indexing on Indeed.com (9.93× the country average). Demographically, the Pop rock audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Pop rock fans

Demographic split for Pop rock audience in United States
MetricValue
Female55.3%
Male44.7%
Average age33.7
Estimated audience size17,389,727

Audience persona

The typical Pop rock fan in United States is more female, around 33.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Indeed.com.

Top regions in United States

Top regions ranked by reach for Pop rock in United States
RegionReachAffinity
California2,220,5991.16×
Texas1,728,4811.16×
Florida1,207,6681.03×
New York1,042,6231.07×
Illinois601,7131.04×
Georgia558,0061.04×
Pennsylvania542,6250.93×
Ohio534,9461×
North Carolina520,1630.99×
Indiana467,6931.47×
Michigan452,1860.99×
New Jersey439,9060.99×
Virginia438,0641.03×
Washington429,9721.23×
Arizona382,1381.08×
Tennessee378,7141.09×
Massachusetts328,2970.96×
Minnesota318,4151.28×
Missouri310,6331.11×
Maryland308,5951.03×
Colorado265,5820.97×
Wisconsin260,2020.99×
Alabama251,8211.04×
South Carolina244,4280.93×
Louisiana231,5451.03×
Kentucky219,2601.01×
Oklahoma208,3611.08×
Oregon207,4871.04×
Utah200,2201.29×
Connecticut186,0101.07×
Nevada175,5071.04×
Iowa151,4881.06×
Kansas150,9591.1×
Arkansas144,5951.01×
Mississippi132,8670.93×
Nebraska85,4030.98×
Idaho84,5780.97×
West Virginia78,4270.97×
New Mexico78,3540.9×
Hawaii62,4110.83×
New Hampshire55,1310.8×
Maine49,2790.79×
Washington, District of Columbia48,2480.92×
Rhode Island45,3810.82×
South Dakota44,7371.11×
Montana39,1220.81×
Delaware39,0770.81×
North Dakota30,7210.86×
Alaska29,0070.78×
Vermont20,1720.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pop rock audience
BrandAffinityCategory
Indeed.com9.93×Business & Career
Google Maps8.49×Internet & Social Media
Ozzy Osbourne18.72×Music & Radio
Beetlejuice8.59×Movies & TV
Capital One6.9×Business & Career
Enterprise Rent-A-Car9.67×Cars & Mobility
Björk32.88×Music & Radio
Google News8.72×News
Orange24.26×Technology & Electronics
Apple Store10.11×Shopping
JD Sports15.97×Shopping
DuckDuckGo11.05×Internet & Social Media
Depop15.09×Fashion & Accessoires
Circle K7.91×Shopping
StubHub10.08×Travel & Leisure
Google Earth11.02×Internet & Social Media
Twin Peaks9.38×Movies & TV
Wattpad12.15×Internet & Social Media
Alexandra Daddario11.13×Movies & TV
AccuWeather6.82×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pop rock audience
TraitClusterScore
Luxury OrientationPREMIUM2.44
Risk AppetiteTHRILL1.75
TraditionCONSERVATISM1.41
ExtroversionTHRILL1.34
Early Adopter MentalityPOWER1.2
SustainabilityBALANCE1.18

Worldwide distribution

Worldwide audience distribution share by country for Pop rock
CountryShare
United States18.3%
Japan11.3%
Brazil6.0%

See Pop rock audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Pop rock have in United States?

Pop rock has an estimated audience of 17,389,727 people in United States, concentrated in California and Texas.

What is the gender split and age of Pop rock fans?

55.3% of Pop rock fans are female, 44.7% are male, with an average age of 33.7 years.

Which brands do Pop rock fans like most?

Pop rock fans show strongest brand affinity for Indeed.com (9.93×), Google Maps (8.49×), and Ozzy Osbourne (18.72×) over the country average.

Where do Pop rock fans live in United States?

Pop rock fans in United States are most concentrated in California (reach 2,220,599), Texas (reach 1,728,481), and Florida (reach 1,207,668). These three regions account for the largest share of the active audience.

What other brands do Pop rock fans also like?

Beyond Pop rock itself, the audience over-indexes on Google Maps (8.49×), Ozzy Osbourne (18.72×), Beetlejuice (8.59×), and Capital One (6.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pop rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.