Pop rock Audience in United States
Pop rock has an estimated audience of 17,389,727 people in United States. 55.3% are female, 44.7% are male, average age 33.7. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Grinch, Vocal harmony, Goop, Gift registry.
The average Pop rock fan in United States is 33.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Grinch, Vocal harmony, with strongest over-indexing on Historic site (26.72× the country average). Demographically, the Pop rock audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Pop rock fans
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 33.7 |
| Estimated audience size | 17,389,727 |
Audience persona
The typical Pop rock fan in United States is more female, around 33.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Historic site.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 2,220,599 | 1.16× |
| Texas | 1,728,481 | 1.16× |
| Florida | 1,207,668 | 1.03× |
| New York | 1,042,623 | 1.07× |
| Illinois | 601,713 | 1.04× |
| Georgia | 558,006 | 1.04× |
| Pennsylvania | 542,625 | 0.93× |
| Ohio | 534,946 | 1× |
| North Carolina | 520,163 | 0.99× |
| Indiana | 467,693 | 1.47× |
| Michigan | 452,186 | 0.99× |
| New Jersey | 439,906 | 0.99× |
| Virginia | 438,064 | 1.03× |
| Washington | 429,972 | 1.23× |
| Arizona | 382,138 | 1.08× |
| Tennessee | 378,714 | 1.09× |
| Massachusetts | 328,297 | 0.96× |
| Minnesota | 318,415 | 1.28× |
| Missouri | 310,633 | 1.11× |
| Maryland | 308,595 | 1.03× |
| Colorado | 265,582 | 0.97× |
| Wisconsin | 260,202 | 0.99× |
| Alabama | 251,821 | 1.04× |
| South Carolina | 244,428 | 0.93× |
| Louisiana | 231,545 | 1.03× |
| Kentucky | 219,260 | 1.01× |
| Oklahoma | 208,361 | 1.08× |
| Oregon | 207,487 | 1.04× |
| Utah | 200,220 | 1.29× |
| Connecticut | 186,010 | 1.07× |
| Nevada | 175,507 | 1.04× |
| Iowa | 151,488 | 1.06× |
| Kansas | 150,959 | 1.1× |
| Arkansas | 144,595 | 1.01× |
| Mississippi | 132,867 | 0.93× |
| Nebraska | 85,403 | 0.98× |
| Idaho | 84,578 | 0.97× |
| West Virginia | 78,427 | 0.97× |
| New Mexico | 78,354 | 0.9× |
| Hawaii | 62,411 | 0.83× |
| New Hampshire | 55,131 | 0.8× |
| Maine | 49,279 | 0.79× |
| Washington, District of Columbia | 48,248 | 0.92× |
| Rhode Island | 45,381 | 0.82× |
| South Dakota | 44,737 | 1.11× |
| Montana | 39,122 | 0.81× |
| Delaware | 39,077 | 0.81× |
| North Dakota | 30,721 | 0.86× |
| Alaska | 29,007 | 0.78× |
| Vermont | 20,172 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 26.72× | Arts & Culture |
| Grinch | 9.42× | Movies & TV |
| Vocal harmony | 9.75× | Music & Radio |
| Goop | 11.13× | Internet & Social Media |
| Gift registry | 17.99× | Kids & Family |
| Dog breed | 1.56× | Pets & Animals |
| Mathcore | 10.55× | Music & Radio |
| TV Fanatic | 13.48× | Movies & TV |
| Governor of Michigan | 9.05× | Politics & Society |
| No Escape (1994 film) | 13.79× | Movies & TV |
| Harlow | 14.22× | Travel & Leisure |
| Fairy godmother | 8.83× | Literature |
| Elsword | 18× | Games |
| La Jolla | 10.14× | Travel & Leisure |
| Wok | 6.88× | Food & Beverages |
| REC TEC Grills | 19.95× | Sports |
| John Havlicek | 16.43× | Sports |
| Combat sport | 1.67× | Sports |
| Vickie Guerrero | 15.38× | Business & Career |
| Product design | 1.98× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.44 |
| Risk Appetite | THRILL | 1.75 |
| Tradition | CONSERVATISM | 1.41 |
| Extroversion | THRILL | 1.34 |
| Early Adopter Mentality | POWER | 1.2 |
| Sustainability | BALANCE | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 11.3% |
| Brazil | 6.0% |
See Pop rock audiences in other countries
More Musical genre audiences in United States
- Rock music (108,887,607)
- Pop music (94,089,986)
- Hip hop music (93,915,196)
- Rhythm and blues music (83,645,489)
- Popular music (76,331,778)
Frequently asked questions
How many fans does Pop rock have in United States?
Pop rock has an estimated audience of 17,389,727 people in United States, concentrated in California and Texas.
What is the gender split and age of Pop rock fans?
55.3% of Pop rock fans are female, 44.7% are male, with an average age of 33.7 years.
Which brands do Pop rock fans like most?
Pop rock fans show strongest brand affinity for Historic site (26.72×), Grinch (9.42×), and Vocal harmony (9.75×) over the country average.
Where do Pop rock fans live in United States?
Pop rock fans in United States are most concentrated in California (reach 2,220,599), Texas (reach 1,728,481), and Florida (reach 1,207,668). These three regions account for the largest share of the active audience.
What other brands do Pop rock fans also like?
Beyond Pop rock itself, the audience over-indexes on Grinch (9.42×), Vocal harmony (9.75×), Goop (11.13×), and Gift registry (17.99×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Pop rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.