A data profile of the people who buy, follow and care about Pop rock in Spain — modelled from more than twelve digital signal sources. Pop rock has an estimated audience of 3,104,723 people in Spain.
Pop rock has an estimated audience of 3,104,723 people in Spain. 56.6% are female, 43.4% are male, average age 39.6. Top brand affinities: Brico Dépôt, Superman, Local food, Broadway theatre, Radio.
Top brand affinities include Brico Dépôt, Superman, Local food, with strongest over-indexing on Brico Dépôt (2.17× the country average).
Demographically, the Pop rock audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Spirituality, Tradition.
The typical Pop rock fan in Spain is more female, around 39.6 years old, with strong Spirituality tendencies and a notable affinity for Brico Dépôt.
The key figures that characterise the Pop rock profile in Spain.
56.6% are female, 43.4% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 39.6 |
| Estimated audience size | 3,104,723 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 18% |
of the worldwide Pop rock audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 11.3% |
| Brazil | 6.0% |
The strongest cross-interests of the Pop rock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Electropop | Music & Radio | 4.86× | ||
| 02 | Matt Damon | Movies & TV | 3.97× | ||
| 03 | Broadway theatre | Travel & Leisure | 3.37× | ||
| 04 | Paula Echevarría | Movies & TV | 2.98× | ||
| 05 | Otaku | Literature | 2.43× | ||
| 06 | Ariana Grande | Music & Radio | 2.29× | ||
| 07 | YouTube Music | Internet & Social Media | 2.26× | ||
| 08 | Brico Dépôt | Shopping | 2.17× | ||
| 09 | Maisons du Monde | Home & Garden | 2.07× | ||
| 10 | Hair conditioner | Beauty & Wellness | 2.06× | ||
| 11 | RAC 1 | Music & Radio | 2.01× | ||
| 12 | Local food | Food & Beverages | 1.79× | ||
| 13 | Piano | Music & Radio | 1.77× | ||
| 14 | Natural skin care | Beauty & Wellness | 1.73× | ||
| 15 | Superman | Movies & TV | 1.66× | ||
| 16 | First-person shooter games | Games | 1.66× | ||
| 17 | Radio | Technology & Electronics | 1.64× | ||
| 18 | El Mueble | Home & Garden | 1.55× | ||
| 19 | Innovation | Business & Career | 1.54× | ||
| 20 | Podcast | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.43× | |
| Tradition | CONSERVATISM | 1.32× | |
| Convenience Orientation | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.69× | |
| Indulgence | JOY | 0.74× | |
| Family Orientation | CONSERVATISM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Pop rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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