A data profile of the people who buy, follow and care about Pop rock in Brazil — modelled from more than twelve digital signal sources. Pop rock has an estimated audience of 5,737,966 people in Brazil.
Pop rock has an estimated audience of 5,737,966 people in Brazil. 55.2% are female, 44.8% are male, average age 36.4. Top brand affinities: Esporte Clube Bahia, Millie Bobby Brown, Freddie Mercury, Legião Urbana, Michael Jackson.
Top brand affinities include Esporte Clube Bahia, Millie Bobby Brown, Freddie Mercury, with strongest over-indexing on Esporte Clube Bahia (1.78× the country average).
Demographically, the Pop rock audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Pop rock fan in Brazil is more female, around 36.4 years old, with strong Patriotism tendencies and a notable affinity for Esporte Clube Bahia.
The key figures that characterise the Pop rock profile in Brazil.
55.2% are female, 44.8% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 36.4 |
| Estimated audience size | 5,737,966 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 17% | |
| 50+ | 14% |
of the worldwide Pop rock audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 11.3% |
| Brazil | 6.0% |
The strongest cross-interests of the Pop rock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Barão Vermelho | Music & Radio | 4.54× | ||
| 02 | Capital Inicial | Music & Radio | 4.41× | ||
| 03 | Legião Urbana | Music & Radio | 4.18× | ||
| 04 | Pearl Jam | Music & Radio | 3.99× | ||
| 05 | Avril Lavigne | Music & Radio | 3.42× | ||
| 06 | Axl Rose | Music & Radio | 3.38× | ||
| 07 | John Lennon | Music & Radio | 3.07× | ||
| 08 | Linkin Park | Music & Radio | 3.03× | ||
| 09 | Millie Bobby Brown | Movies & TV | 3.02× | ||
| 10 | Freddie Mercury | Music & Radio | 2.73× | ||
| 11 | Rita Lee | Music & Radio | 2.27× | ||
| 12 | Leonardo DiCaprio | Movies & TV | 2.22× | ||
| 13 | Tom Cruise | Movies & TV | 1.97× | ||
| 14 | Spanish language | Politics & Society | 1.82× | ||
| 15 | Brad Pitt | Movies & TV | 1.80× | ||
| 16 | Esporte Clube Bahia | Sports | 1.78× | ||
| 17 | Bossa nova | Music & Radio | 1.68× | ||
| 18 | Public transport | Cars & Mobility | 1.62× | ||
| 19 | Goiás Esporte Clube | Sports | 1.58× | ||
| 20 | Michael Jackson | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.50× | |
| Community Orientation | OPEN | 1.41× | |
| Individualism | JOY | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.49× | |
| Luxury Orientation | PREMIUM | 0.62× | |
| Need for Security | CONSERVATISM | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Pop rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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