Rascasse Audience Intelligence

Pop rock Audience in Germany

A data profile of the people who buy, follow and care about Pop rock in Germany — modelled from more than twelve digital signal sources. Pop rock has an estimated audience of 2,997,720 people in Germany.

#47among Musical genre in Germany#1299among Topic in Germany#147in Music & Radio

The average Pop rock fan in Germany is 35.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include House music, Indie pop, Freddie Mercury, with strongest over-indexing on House music (2.14× the country average).

Demographically, the Pop rock audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pop rock fan in Germany is more female, around 35.0 years old, with strong Tradition tendencies and a notable affinity for House music.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pop rock profile in Germany.

Audience size
3M
in Germany
Gender
57.5%♀
42.5% male
Age
35.0
average years
Country rank
#2121
Topic in Germany
Fig. 01

Search interest · 12-month trend

+24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pop rock fans

57.5% are female, 42.5% are male, average age 35.0.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Pop rock audience in Germany
MetricValue
Female57.5%
Male42.5%
Average age35.0
Estimated audience size2,997,720
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Pop rock audience in Germany
Age bracketShare%
16-1931%
20-2921%
30-3918%
40-4918%
50+12%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Pop rock audience comes from Germany.

Worldwide audience distribution share by country for Pop rock
CountryShare
United States18.3%
Japan11.3%
Brazil6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pop rock audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pop rock fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~300K1.13×
02Berlin~100K1.06×
03Bremen~30K1.05×
04Bayern~500K1.04×
05Hessen~200K1.04×
06Schleswig-Holstein~100K1.03×
07Baden-Württemberg~400K1.02×
08Hamburg~70K1.01×
09Sachsen~100K1.00×
10Thüringen~80K1.00×
11Saarland~40K1.00×
12Nordrhein-Westfalen~600K0.99×
13Rheinland-Pfalz~100K0.99×
14Brandenburg~90K0.93×
15Sachsen-Anhalt~70K0.93×
16Mecklenburg-Vorpommern~50K0.89×
Fig. 06

Affinity by region

Affinity by region — Pop rock, Germany
0.89×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pop rock audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pop rock audience
#·InterestCategoryAffinity×
01Madison BeerMusic & Radio4.95×
02Sean PennMovies & TV4.78×
03Indie popMusic & Radio4.14×
04Freddie MercuryMusic & Radio3.66×
05Ozzy OsbourneMusic & Radio3.48×
06Winona RyderMovies & TV2.99×
07Progressive rockMusic & Radio2.96×
08Flowering plantHome & Garden2.82×
09Folk musicMusic & Radio2.74×
10Electric guitarMusic & Radio2.65×
11BalletMusic & Radio2.42×
12Robert RedfordMovies & TV2.35×
13PianoMusic & Radio2.33×
14Michael JacksonMusic & Radio2.21×
15House musicMusic & Radio2.14×
16HugendubelShopping2.13×
17Musical instrumentMusic & Radio2.02×
18PoetryLiterature1.98×
19Roland KaiserMusic & Radio1.90×
20Singer-songwriterMusic & Radio1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pop rock audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pop rock audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.54×
SpiritualityBALANCE1.36×
ExtroversionTHRILL1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pop rock audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
Sports ActivityPOWER0.83×
DIY MentalityTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pop rock have in Germany?

Pop rock has an estimated audience of 2,997,720 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Pop rock fans?

57.5% of Pop rock fans are female, 42.5% are male, with an average age of 35.0 years.

03

Which brands do Pop rock fans like most?

Pop rock fans show strongest brand affinity for House music (2.14×), Indie pop (4.14×), and Freddie Mercury (3.66×) over the country average.

04

Where do Pop rock fans live in Germany?

Pop rock fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Pop rock fans also like?

Beyond Pop rock itself, the audience over-indexes on Indie pop (4.14×), Freddie Mercury (3.66×), Michael Jackson (2.21×), and Hugendubel (2.13×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Germany

See Pop rock audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pop rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →