Pop rock Audience in Germany
Pop rock has an estimated audience of 2,997,720 people in Germany. 57.5% are female, 42.5% are male, average age 35.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Dog breed, N'Golo Kanté, Home Office, Progressive rock.
The average Pop rock fan in Germany is 35.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Dog breed, N'Golo Kanté, with strongest over-indexing on Rossmann (1.68× the country average). Demographically, the Pop rock audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Sports Activity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Pop rock fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 35.0 |
| Estimated audience size | 2,997,720 |
Audience persona
The typical Pop rock fan in Germany is more female, around 35.0 years old, with strong Sports Activity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 627,401 | 0.96× |
| Bayern | 494,086 | 1.03× |
| Baden-Württemberg | 420,725 | 1.03× |
| Niedersachsen | 353,422 | 1.21× |
| Hessen | 234,476 | 1.03× |
| Sachsen | 153,731 | 1.05× |
| Rheinland-Pfalz | 144,861 | 0.96× |
| Berlin | 143,832 | 1.07× |
| Schleswig-Holstein | 114,337 | 1.06× |
| Brandenburg | 86,404 | 0.93× |
| Thüringen | 78,258 | 1.02× |
| Sachsen-Anhalt | 72,441 | 0.93× |
| Hamburg | 66,274 | 0.98× |
| Mecklenburg-Vorpommern | 43,868 | 0.77× |
| Saarland | 35,302 | 0.96× |
| Bremen | 25,983 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.68× | Shopping |
| Dog breed | 1.97× | Pets & Animals |
| N'Golo Kanté | 8.48× | Sports |
| Home Office | 1.8× | Business & Career |
| Progressive rock | 1.71× | Music & Radio |
| Product design | 1.73× | Business & Career |
| KLIX (AM) | 2.49× | Music & Radio |
| myDealZ | 2.51× | Shopping |
| Time (magazine) | 1.75× | News |
| Staycation | 3.05× | Home & Garden |
| Buddy – The Buddy Holly Story | 3.79× | Music & Radio |
| Handmade Gifts | 1.54× | Kids & Family |
| Home Delivery | 2.05× | Food & Beverages |
| Building insulation | 3.11× | Home & Garden |
| Fantasy Earth: Zero | 4.39× | Games |
| Google Analytics | 1.57× | Internet & Social Media |
| Icon (magazine) | 1.5× | Arts & Culture |
| Bank account | 1.72× | Business & Career |
| Jason Clarke (actor) | 2.66× | Movies & TV |
| Oliver Kahn | 2.02× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.23 |
| Urban Lifestyle | OPEN | 1.21 |
| DIY Mentality | THRILL | 1.16 |
| Family Orientation | CONSERVATISM | 1.13 |
| Creativity | OPEN | 1.12 |
| Sustainability | BALANCE | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 11.3% |
| Brazil | 6.0% |
See Pop rock audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Pop rock have in Germany?
Pop rock has an estimated audience of 2,997,720 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pop rock fans?
57.5% of Pop rock fans are female, 42.5% are male, with an average age of 35.0 years.
Which brands do Pop rock fans like most?
Pop rock fans show strongest brand affinity for Rossmann (1.68×), Dog breed (1.97×), and N'Golo Kanté (8.48×) over the country average.
Where do Pop rock fans live in Germany?
Pop rock fans in Germany are most concentrated in Nordrhein-Westfalen (reach 627,401), Bayern (reach 494,086), and Baden-Württemberg (reach 420,725). These three regions account for the largest share of the active audience.
What other brands do Pop rock fans also like?
Beyond Pop rock itself, the audience over-indexes on Dog breed (1.97×), N'Golo Kanté (8.48×), Home Office (1.8×), and Progressive rock (1.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pop rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.