A data profile of the people who buy, follow and care about Pop rock in Italy — modelled from more than twelve digital signal sources. Pop rock has an estimated audience of 5,614,527 people in Italy.
The average Pop rock fan in Italy is 35.4 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, Red wine, Wine tasting, with strongest over-indexing on Wikipedia (2.65× the country average).
Demographically, the Pop rock audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Tradition, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Pop rock fan in Italy is more female, around 35.4 years old, with strong Tradition tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Pop rock profile in Italy.
56.2% are female, 43.8% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 35.4 |
| Estimated audience size | 5,614,527 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 15% |
of the worldwide Pop rock audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 11.3% |
| Brazil | 6.0% |
Where the Pop rock audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1M | 1.12× | |
| 02 | Molise | ~30K | 1.10× | |
| 03 | Lazio | ~700K | 1.03× | |
| 04 | Tuscany | ~400K | 1.02× | |
| 05 | Trentino-Alto Adige/Südtirol | ~100K | 1.02× | |
| 06 | Basilicata | ~50K | 1.02× | |
| 07 | Sicilia | ~500K | 1.01× | |
| 08 | Emilia-Romagna | ~500K | 1.00× | |
| 09 | Veneto | ~400K | 0.99× | |
| 10 | Piedmont | ~400K | 0.99× | |
| 11 | Friuli-Venezia Giulia | ~100K | 0.99× | |
| 12 | Puglia | ~400K | 0.98× | |
| 13 | Campania | ~600K | 0.97× | |
| 14 | Umbria | ~90K | 0.97× | |
| 15 | Calabria | ~200K | 0.96× | |
| 16 | Sardinia | ~200K | 0.96× | |
| 17 | Abruzzo | ~100K | 0.96× | |
| 18 | Liguria | ~200K | 0.95× | |
| 19 | Marche | ~100K | 0.95× |
The strongest cross-interests of the Pop rock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tequila | Food & Beverages | 4.00× | ||
| 02 | Scotch whisky | Food & Beverages | 3.67× | ||
| 03 | Red wine | Food & Beverages | 3.32× | ||
| 04 | Renato Zero | Music & Radio | 3.21× | ||
| 05 | White wine | Food & Beverages | 2.85× | ||
| 06 | Robert Redford | Movies & TV | 2.78× | ||
| 07 | Wikipedia | Internet & Social Media | 2.65× | ||
| 08 | Sanremo Music Festival | Music & Radio | 2.58× | ||
| 09 | Eataly | Food & Beverages | 2.50× | ||
| 10 | Wine tasting | Food & Beverages | 2.44× | ||
| 11 | Satire | Literature | 2.23× | ||
| 12 | Progressive rock | Music & Radio | 1.93× | ||
| 13 | TicketOne | Travel & Leisure | 1.91× | ||
| 14 | Gourmet Foods | Food & Beverages | 1.87× | ||
| 15 | Livemusic | Music & Radio | 1.74× | ||
| 16 | Michael Jackson | Music & Radio | 1.72× | ||
| 17 | Mediaset | Technology & Electronics | 1.71× | ||
| 18 | Genetics | Kids & Family | 1.65× | ||
| 19 | Stranger Things | Movies & TV | 1.60× | ||
| 20 | Confectionery | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.59× | |
| Quality Awareness | PREMIUM | 1.35× | |
| Convenience Orientation | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.79× | |
| Need for Security | CONSERVATISM | 0.80× | |
| Family Orientation | CONSERVATISM | 0.84× |
Pop rock has an estimated audience of 5,614,527 people in Italy, concentrated in Lombardy and Lazio.
56.2% of Pop rock fans are female, 43.8% are male, with an average age of 35.4 years.
Pop rock fans show strongest brand affinity for Wikipedia (2.65×), Red wine (3.32×), and Wine tasting (2.44×) over the country average.
Pop rock fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~700K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Pop rock itself, the audience over-indexes on Red wine (3.32×), Wine tasting (2.44×), White wine (2.85×), and Sanremo Music Festival (2.58×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Pop rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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